Kev lag luam khoom ua si thoob ntiaj teb tab tom pom ib qho kev hloov pauv loj heev uas tsom mus rau qhov tseem ceeb ntawm kev kawm thiab kev lav ris rau ib puag ncig, uas hloov pauv lub neej yav tom ntej ntawm kev lag luam.
Rau cov neeg ua haujlwm ntawm cov vev xaib lag luam khoom ua si txawv teb chaws ywj pheej, kev nkag siab txog cov qauv kev lag luam khoom ua si thoob ntiaj teb tsis yog tsuas yog qhov tseem ceeb rau kev xaiv khoom xwb tab sis kuj yog lub hauv paus ntawm kev lag luam cov ntsiab lus thiab SEO cov tswv yim. Raws li Daim Ntawv Qhia Txog Kev Txhim Kho Kev Lag Luam Khoom Ua Si Thoob Ntiaj Teb xyoo 2025 uas tau tshaj tawm los ntawm cov koom haum xws li Guangdong Toy Association, kev lag luam khoom ua si thoob ntiaj teb maj mam ruaj khov hauv xyoo 2024, tab sis cov qauv sib txawv tseem ceeb tau tshwm sim thoob plaws cov pab pawg neeg siv khoom thiab cov khoom lag luam.
Ntawm lawv, cov khoom ua si rau kev kawm (STEM), cov khoom ua si uas tsis ua rau ib puag ncig puas tsuaj, thiab cov khoom ua si uas muaj daim ntawv tso cai IP tau ua ke los ua cov tsav tsheb tseem ceeb ntawm kev loj hlob ntawm kev ua lag luam. Cov qauv no muab cov lus qhia meej rau cov lag luam wholesale thiab cov neeg muag khoom.
01 Kev Sib Txawv ntawm Kev Lag Luam thiab Kev Loj Hlob Tsav Tsheb
Xyoo 2025, kev ua lag luam khoom ua si thoob ntiaj teb tau muaj zog dua. Daim ntawv tshaj tawm qhia tias kev siv khoom ua si ntawm cov tub ntxhais hluas hnub nyoog 14 xyoo thiab siab dua tab tom nce ntxiv, nrog rau cov khoom lag luam uas tau tso cai los ntawm IP uas muag tau zoo heev.
Cov lag luam hauv cheeb tsam muaj tus qauv ntawm "North America ua tus thawj coj, Asia-Pacific nce siab". North America tseem yog tus thawj coj hauv kev siv cov khoom ua si ib tus neeg, thaum thaj tsam Asia-Pacific, uas tsav los ntawm nws cov chav kawm nruab nrab uas nthuav dav sai thiab lub hauv paus tsim khoom muaj zog, tau dhau los ua kev lag luam loj hlob sai tshaj plaws.
Cov kev lag luam hauv online hla ciam teb tseem niaj hnub txhim kho: Amazon tseem nyob ruaj khov, thaum cov platform tshiab xws li TikTok Shop tab tom nce siab, muab ntau txoj kev muag khoom rau cov khoom ua si.
Hais txog kev sib tw, cov tuam txhab loj thoob ntiaj teb tswj hwm kev lag luam siab, cov tuam txhab hauv zos ua tus thawj coj hauv kev lag luam nruab nrab, thiab cov npe nrov hauv internet tawg mus rau hauv cov ntu niche los ntawm cov tswv yim sib txawv.
02 Cov Khoom Ua Si STEM Ua Tus Thawj Coj ntawm Kev Lom Zem Kev Kawm Tshiab
Kev ua lag luam khoom ua si STEM tab tom muaj kev loj hlob tsis tau muaj dua li. Cov kev tshawb fawb tshiab qhia tau hais tias kev ua lag luam khoom ua si kev kawm thoob ntiaj teb yuav loj hlob ntawm CAGR ntawm 8.3%, mus txog USD 105.38 billion los ntawm xyoo 2030.
Cov neeg siv khoom xav tau cov khoom ua si STEM qhia txog kev hloov pauv ntawm lub caij nyoog. Cov ntaub ntawv sib txawv ntawm Amazon qhia tau tias qhov ntim tshawb nrhiav rau STEM science thiab robotics kits tau nce siab tshaj plaws hauv lub Xya Hli 2025, nrog rau kev loj hlob txhua hli ntawm 28.4%.
Cov neeg siv cov khoom ua si tseem ceeb xws li cov menyuam yaus (43.3%) thiab cov neeg sau khoom (23.3%), nrog rau cov xwm txheej muab khoom plig suav nrog feem pua siab ntawm 37.6%.
Txawm li cas los xij, cov khoom siv tau ntev thiab tsim qauv tsis zoo tseem yog qhov teeb meem hauv kev lag luam. 31.6% ntawm cov lus tawm tswv yim tsis zoo taw qhia rau cov teeb meem kev ruaj khov, thiab 26.3% ntawm cov neeg siv hais txog teeb meem nrog cov hauv paus tsis tig. Qhov no tsim cov cib fim rau cov khw muag khoom ua si STEM zoo, tsim tshiab kom tau txais kev sib tw sib txawv.
03 Cov Khoom Siv Ruaj Khov Ua Tus Qauv Tshiab ntawm Kev Lag Luam
Kev ruaj khov ntawm ib puag ncig tau dhau los ua qhov tseem ceeb hauv kev lag luam khoom ua si. Xyoo 2023, kev lag luam khoom ua si thoob ntiaj teb uas ruaj khov muaj nqis txog USD 22.47 billion, thiab nws kwv yees tias yuav loj hlob mus txog USD 51.9 billion los ntawm xyoo 2030, nrog rau CAGR zoo kawg nkaus ntawm 12.7%.
Cov hom lag luam tab tom teb rau qhov sib txawv no. Piv txwv li, Pop Mart tau tshaj tawm lub ntiaj teb thawj daim duab ua los ntawm 55% cov khoom siv rov ua dua tshiab rau Hnub Ntiaj Teb xyoo no. Cov ntaub ntawv yog los ntawm cov kab sib khi zoo thiab tau txais daim ntawv pov thawj raws li Global Recycled Standard (GRS).
Cov niam txiv qhov kev tsom mus rau kev nyab xeeb ntawm cov khoom ua si thiab kev phooj ywg ib puag ncig yog qhov ua rau muaj qhov sib txawv no. Ntau tshaj 60% ntawm cov neeg siv khoom thoob ntiaj teb xav yuav cov khoom siv uas ruaj khov, thiab cov tsev neeg hauv North America feem ntau nyiam yuav cov khoom ua si uas muaj kev nyab xeeb thiab tsis muaj tshuaj lom rau lawv cov menyuam.
Kev tsim kho tshiab rau ib puag ncig tsis yog tsuas yog pom tseeb hauv cov ntaub ntawv xwb tab sis kuj khiav mus thoob plaws hauv lub neej ntawm cov khoom. Piv txwv li, Pop Mart tau txo cov ntim khoom los ntawm 29% thiab hloov cov ntaub ua npuas ncauj nrog cov ntaub ntawv uas lwj thiab rov ua dua tshiab tau.
04 Lub Peev Xwm Ua Lag Luam ntawm Cov Khoom Ua Si uas Muaj Daim Ntawv Tso Cai IP
Cov khoom ua si uas muaj daim ntawv tso cai IP txuas ntxiv mus ua kom pom tseeb tias muaj kev nyiam ua lag luam zoo. Xyoo 2025, kev ua lag luam khoom ua si uas muaj daim ntawv tso cai IP yuav loj hlob tas li, nrog rau cov khoom ua yeeb yaj kiab IP thiab cov yeeb yaj kiab/TV IP ua cov pawg tseem ceeb.
Kev lag luam khoom ua si niaj hnub nim no tau tsim ib qho kev sib tw ntawm "ib tus neeg ua si tseem ceeb thiab ntau tus neeg sib tw muaj zog", thiab cov hom lag luam tshiab tau nkag mus rau hauv cov kev sib tw me me los ntawm cov tswv yim sib txawv. Cov xwm txheej ua tiav qhia tau hais tias kev sib xyaw ua ke ntawm cov tswv yim tsim tshwj xeeb thiab cov IPs nrov tuaj yeem nyiam cov neeg siv khoom zoo.
Hais txog cov pab pawg neeg siv khoom, cov khoom ua si uas muaj daim ntawv tso cai IP tsis yog tsuas yog nrov ntawm cov menyuam yaus xwb tab sis kuj nyiam cov neeg laus coob heev. Qhov kev nyiam ntawm ntau lub hnub nyoog no ua rau muaj kev lag luam ntau dua, muab cov neeg muag khoom nrog ntau lub sijhawm muag khoom.
05 Kev Cia Siab Yav Tom Ntej thiab Cov Lus Qhia Txog Kev Npaj Tswv Yim
Saib mus tom ntej, kev lag luam khoom ua si yuav koom ua ke kev tsim kho tshiab ntawm thev naus laus zis thiab cov tswv yim ib puag ncig kom tob dua. Kev tsim qauv, kev tshawb fawb thiab kev tsim khoom siv AI, nrog rau kev koom ua ke ntawm ntau yam thev naus laus zis rau hauv cov khoom ua si kom txhim kho kev sib cuam tshuam, yuav yog cov qauv tseem ceeb.
Cov lag luam yuav tsum tsom mus rau cov kev taw qhia tseem ceeb hauv qab no:
- Txhim kho cov khoom kom ruaj khov thiab tsim cov kev paub ntawm cov neeg siv khoom los daws cov teeb meem uas pom los ntawm cov lus tawm tswv yim ntawm cov neeg siv khoom.
- Muab cov ntaub ntawv thiab cov txheej txheem tsim khoom uas tsis ua rau ib puag ncig puas tsuaj tso ua ntej kom tau raws li qhov kev thov thoob ntiaj teb kom muaj kev ruaj khov.
- Nkag siab txog kev hloov pauv ntawm qhov xav tau ntawm lub caij nyoog los ntawm kev npaj cov khoom muag thiab kev ua lag luam ua ntej kom muaj peev xwm muag tau ntau tshaj plaws.
- Tshawb nrhiav kev koom tes thoob plaws hauv kev lag luam thiab kev koom ua ke ntawm IP kom nthuav dav kev nthuav dav ntawm hom lag luam thiab kev sib koom ua lag luam los ntawm kev cuam tshuam kab lis kev cai.
Rau cov khw muag khoom ua si STEM thiab cov chaw muag khoom ua si uas tsis ua rau ib puag ncig puas tsuaj, cov qauv no sawv cev rau cov cib fim loj hlob tseem ceeb. Los ntawm kev sib phim cov tswv yim khoom lag luam nrog cov qauv kev ua lag luam, cov tuam txhab lag luam tuaj yeem tau txais txiaj ntsig zoo hauv kev sib tw ntawm xyoo 2025 thiab tom qab ntawd.
Rau cov khw muag khoom ua si STEM thiab cov chaw muag khoom ua si uas tsis ua rau ib puag ncig puas tsuaj, lub sijhawm hloov pauv no coj cov cib fim zoo kawg nkaus. Los ntawm kev sib phim cov tswv yim khoom lag luam nrog kev thov ua lag luam, cov lag luam tsis yog tsuas yog tau txais kev sib tw xwb tab sis kuj tsim cov kev paub txog cov khoom muaj nqis tiag tiag rau cov neeg siv khoom tom ntej.
Xyoo tom ntej no, cov hom lag luam uas tuaj yeem koom ua ke kev tsim kho tshiab, kev kawm, thiab kev ruaj khov yuav nyob hauv txoj haujlwm ua tus thawj coj hauv kev lag luam khoom ua si thoob ntiaj teb.
Lub sijhawm tshaj tawm: Cuaj hlis-23-2025
