Thaum kev lag luam e-lag luam thoob ntiaj teb loj hlob tuaj, kev tshawb nrhiav cov lag luam loj hlob tau coj cov neeg muag khoom txawj ntse dhau North America thiab Europe mus rau kev lag luam muaj zog ntawm Latin America thiab Middle East. Ntawm no, cov thawj coj hauv cheeb tsam Mercado Libre thiab Noon tsis yog cov platforms xwb tab sis yog cov neeg saib xyuas, muab cov phiaj xwm rau kev vam meej los ntawm kev nqis peev tob hauv kev tsim kho vaj tse thiab kev ua haujlwm hauv zos. Rau cov neeg muag khoom hla ciam teb, kev hloov kho rau lawv cov "cheeb tsam" sib txawv kev cog qoob loo tob" cov qauv tab tom dhau los ua qhov tseem ceeb rau kev qhib cov lag luam uas muaj neeg siv khoom ntau txhiab lab tus no.
Mercado Libre: Yeej Latin America Los Ntawm Kev Tswj Xyuas Logistics
Hauv Latin America, Mercado Libre lub tswv yim yog los kov yeej cov teeb meem loj hauv cheeb tsam kom muab kev paub zoo rau cov neeg siv khoom. Lub platform "Localized Warehousing and distribution plan" (Localized Warehousing and Delivery Plan) yog qhov tseem ceeb rau nws txoj cai xyoo 2025, thawb cov neeg muag khoom mus rau cov khoom muag hauv zos kom xa khoom sai dua.
Lub platform lub network ua tiav khoom muaj zog, Meli Fulfillment, yog qhov hloov pauv loj heev. Cov neeg muag khoom siv nws cov chaw khaws khoom hauv Brazilian lossis Mev tuaj yeem ua tiav lub sijhawm xa khoom ntawm 1-3 hnub rau cov nroog loj, qhov sib txawv ntawm lub lis piam tos ntev uas cuam tshuam nrog kev xa khoom hla teb chaws. Qhov ceev no yog lub cuab yeej hloov pauv muaj zog thiab yog qhov sib tw tseem ceeb. Cov dab neeg ua tiav, zoo li tus neeg muag khoom siv hluav taws xob hauv Suav teb uas tau siv lub kaw lus "peb-chaw khaws khoom" zoo heev, qhia txog yuav ua li cas kev paub txog kev thauj khoom ncaj qha txhawb kev loj hlob ntawm lub platform.
Tsis tas li ntawm qhov ceev, Mercado Libre koom ua ke tag nrho cov kev lag luam hauv ecosystem. Nws muab Mercado Pago, ib qho kev daws teeb meem them nyiaj digital tseem ceeb hauv thaj chaw uas nyiaj ntsuab thiab kev them nqi tseem nrov. Rau cov neeg muag khoom, qhov no txhais tau tias kev lag luam yooj yim, ruaj ntseg yam tsis tau mus ncig thaj chaw kev faib nyiaj txiag nyuaj ib leeg xwb.
Tav su: Kev ntes Middle East nrog kev ua kom raug kab lis kev cai
Nyob rau hauv Middle East, Noon tus qauv yeej yog kev ua tib zoo ntawm kab lis kev cai thiab lus. Lub platform ua haujlwm ntawm txoj kev npaj ua ob hom lus "Arabic-first, English-enabled". Thaum tus neeg muag khoom backend yog lus Askiv, Arabic yog hom lus ntawm kev lag luam nyob rau pem hauv ntej. Cov ntaub ntawv qhia tias cov npe khoom nrog cov lus piav qhia Arabic zoo tshaj plaws pom cov nqi hloov pauv txog li 30% siab dua li cov lus Askiv xwb.
Noon txhawb nqa qhov kev hloov pauv no, muab cov neeg muag khoom cov kev pabcuam txhais lus AI dawb rau cov npe thiab cov yam ntxwv tseem ceeb. Txawm li cas los xij, kev vam meej tiag tiag xav tau ntau dua li kev txhais lus tiag tiag. Nws xav tau kev txawj ntse ntawm kab lis kev cai - hloov kho kev lag luam rau Ramadan, siv cov qauv pom kev zoo li kab lis kev cai, thiab zam kev ntseeg lossis kev cai dab qhuas hauv cov khoom muag. Ib tug neeg muag khoom uas tau tsim dua lub kaus mom da dej nrog cov ntsiab lus "kub paj ntaub" thiab Arabic copywriting rau Ramadan pom kev muag khoom thiab cov nqi siab, ua piv txwv txog lub zog ntawm qhov kev hloov pauv tob no.
Ib yam li Mercado Libre, Noon nqis peev ntau rau hauv kev xa khoom mus rau qhov kawg kom tau raws li qhov kev cia siab siab ntawm cov neeg siv khoom Middle Eastern, kom ntseeg tau tias qhov kev paub txog kev yuav khoom zoo tshaj plaws thiab hauv zos tau phim nrog kev xa khoom txhim khu kev qha thiab ceev.
Cov Tswv Yim Tseem Ceeb rau Cov Neeg Muag Khoom
Rau cov neeg muag khoom thoob ntiaj teb uas tab tom nrhiav cov ciam teb no, kev vam meej nyob ntawm qhov kev hloov pauv tseem ceeb:
Txais Tos Cov Khoom Muag Hauv Zos:Ntawm Mercado Libre, kev siv Fulfillment los ntawm Mercado Libre (FBM) lossis kev khaws cia hauv zos uas ntseeg tau thib peb tab tom hloov pauv ntawm qhov zoo dua mus rau qhov tsim nyog rau kev sib tw thiab kev siv nyiaj tsawg.
Kev Nqis Peb Rau Hauv Kev Ua Kom Thaj Chaw Tseeb:Thaum tav su, kev sau ntawv Arabic thiab kev sab laj txog kab lis kev cai yog kev nqis peev uas tsis tuaj yeem sib tham tau. Cov neeg muag khoom yuav tsum txav mus dhau qhov kev txhais lus tshuab uas muab los ntawm lub platform kom sau cov dab neeg zoo thiab muaj tseeb txog kab lis kev cai.
To taub txog kev them nyiaj hauv zos:Kev koom ua ke cov txheej txheem them nyiaj hauv zos xws li daim ntawv pov thawj nyiaj ntsuab hauv Latin America lossis cov hnab nyiaj digital nrov hauv Gulf yog qhov tseem ceeb rau kev txo qis kev tso tseg lub laub.
Txoj Kev Tom Ntej
Mercado Libre thiab Noon ua piv txwv txog kev nce qib ntawm "lub platform cog qoob loo hauv cheeb tsam" (lub platform tsom mus rau cheeb tsam) - cov chaw uas muab cov thev naus laus zis thoob ntiaj teb nrog kev nkag siab tsis sib xws ntawm cov khoom siv hauv zos, kab lis kev cai, thiab tus cwj pwm ntawm cov neeg siv khoom. Raws li dLocal txoj kev tshawb fawb lees paub, cov kev lag luam "Global South" no tau npaj siab los tsav kev loj hlob ntawm kev lag luam thoob ntiaj teb rau kaum xyoo tom ntej, ua rau lawv tseem ceeb rau txhua tus neeg muag khoom cov khoom lag luam.
Rau cov neeg muag khoom hla ciam teb, cov lus yog meej. Lub nthwv dej tom ntej ntawm kev loj hlob ntawm e-commerce yog nyob rau hauv cov kev lag luam tshiab no, tab sis nws tsis tuaj yeem ntes tau nrog ib txoj hauv kev-haum-txhua tus. Kev yeej yuav yog rau cov neeg uas koom tes nrog cov thawj coj hauv cheeb tsam no thiab cog lus tias yuav ua haujlwm raws li lawv cov lus cog tseg - qhov tseem ceeb tshaj plaws yog kev ua haujlwm yooj yim hauv Latin America thiab kev txawj ntse hauv Middle East.
Lub sijhawm tshaj tawm: Lub Kaum Ob Hlis-17-2025
