Lub ntiaj teb kev lag luam hauv online (e-commerce) tab tom hloov pauv lub zog tseem ceeb. Tus qauv "full-turnkey" uas tau tsim los ntawm cov platform xws li AliExpress thiab TikTok Shop, uas tau cog lus tias yuav muab kev pabcuam rau cov neeg muag khoom los ntawm kev tswj hwm kev xa khoom, kev lag luam, thiab kev pabcuam rau cov neeg siv khoom, tau nkag mus rau nws tshooj tom ntej, uas nyuaj dua. Qhov pib ua qhov kev loj hlob sai ntawm kev tsav tsheb tau loj hlob mus rau hauv kev sib ntaus sib tua uas kev yeej tsis yog txiav txim siab los ntawm kev nyem xwb, tab sis los ntawm qhov tob, kev ua siab ntev, thiab kev ua haujlwm zoo ntawm cov khoom xa tuaj ntawm tus neeg muag khoom.
Cov lus cog tseg thawj zaug tau hloov pauv. Los ntawm kev tso cov teeb meem nyuaj rau kev ua haujlwm rau lub platform, cov neeg muag khoom, tshwj xeeb tshaj yog cov chaw tsim khoom thiab cov neeg nkag tshiab, tuaj yeem
tsom mus rau kev xaiv khoom thiab teev cov npe khoom xwb. Cov platforms, ua rau GMV loj hlob sai los ntawm kev siv lawv cov algorithms thiab cov neeg siv loj heev los tsav tsheb mus rau cov neeg muag khoom no. Qhov kev sib koom ua ke no tau tsim kev kub ntxhov, nyiam ntau lab tus neeg muag khoom rau cov qauv zoo li AliExpress '"Choice" lossis TikTok Shop's "Full Fulfillment".
Txawm li cas los xij, thaum lub khw muag khoom puv nkaus thiab cov neeg siv khoom xav tau kev ceev, kev ntseeg siab, thiab tus nqi nce siab, cov cai ntawm kev koom tes tau hloov pauv. Cov platforms tsis txaus siab rau kev sib sau ua ke ntawm cov neeg muag khoom xwb; tam sim no lawv tab tom nrhiav cov neeg muab khoom txhim khu kev qha, scalable, thiab ua haujlwm tau zoo tshaj plaws. Kev sib tw tau txav mus rau sab saud.
Los ntawm Algorithmic Feed mus rau Hoobkas Pem Teb
Qhov sib txawv tshiab yog qhov zoo tshaj plaws ntawm cov khoom xa tuaj. Cov platforms feem ntau muab qhov tseem ceeb rau cov neeg muag khoom uas tuaj yeem lav qhov zoo sib xws, luv lub voj voog tsim khoom, tswj cov khoom muag ruaj khov, thiab teb sai rau qhov kev hloov pauv ntawm qhov xav tau. Lub laj thawj yooj yim: cov khoom xa tuaj zoo dua txhais tau tias cov neeg siv khoom txaus siab dua, kev pheej hmoo ua haujlwm qis dua rau lub platform, thiab cov nyiaj tau zoo dua rau txhua tus.
"Kev muag khoom ntawm lub platform puv ntoob niaj hnub no tsis yog hais txog kev yeej kev sib tw rau cov lus tseem ceeb tab sis ntau dua li kev yeej kev ntseeg siab ntawm cov thawj coj ntawm lub platform," tus neeg sawv cev hauv Yiwu hais. "Koj lub peev xwm tsim khoom, koj qhov tsis zoo, koj lub sijhawm xa khoom mus rau lub platform lub tsev rau khoom - cov no tam sim no yog koj cov cim qhia kev ua tau zoo tseem ceeb. Cov algorithm muab nqi zog rau kev ua haujlwm ruaj khov ib yam li nws muab nqi zog rau tus nqi hloov pauv."
Piv txwv li: Lub Chaw Tsim Khoom Ua Si Shenzhen
Ib qho piv txwv zoo heev los ntawm lub tuam txhab tsim khoom ua si hauv Shenzhen uas muag khoom ntawm AliExpress. Vim muaj kev sib tw hnyav thiab kev nyuaj siab los ntawm lub platform kom txhim kho kev xa khoom sai, lub tuam txhab tau nqis peev ntau rau kev siv tshuab ua kom nws cov kab ntau lawm thiab kev koom ua ke cov ntaub ntawv tshuaj xyuas lub sijhawm tiag tiag rau hauv nws cov txheej txheem tswj xyuas zoo. Qhov kev nqis peev no txo nws lub voj voog tsim khoom nruab nrab thiab lub sijhawm mus rau chaw khaws khoom los ntawm 30%.
Qhov tshwm sim yog ib lub voj voog zoo: kev muaj peev xwm rov ua dua sai dua ua rau muaj kev ntsuas "hauv Tshuag" siab dua ntawm lub platform. AliExpress cov algorithms, tsim los txhawb kev ua tiav zoo, yog li ntawd tau ua rau lawv cov khoom pom tseeb dua. Kev muag khoom tau nce ntau dua 40% hauv ob lub quarter, tsis yog los ntawm kev hloov pauv hauv kev lag luam, tab sis los ntawm kev ua haujlwm zoo dua.
Yav tom ntej yog rau tus neeg muag khoom sib koom ua ke
Qhov kev hloov pauv no qhia txog qhov taw qhia tseem ceeb. Qhov teeb meem qis rau kev nkag mus rau theem pib thaum ntxov tab tom nce siab. Yuav kom khaws thiab loj hlob kev txhawb nqa platform, cov neeg muag khoom yuav tsum tam sim no:
Kev Nqis Peb rau Kev Txawj Ntse ntawm Kev Tsim Khoom:Siv cov txheej txheem tsim khoom uas hloov pauv tau yooj yim uas tuaj yeem nce lossis nqis sai sai raws li cov ntaub ntawv kwv yees los ntawm lub platform.
Kev Sib Raug Zoo ntawm Lub Hoobkas Forge Deeper:Tsiv mus dhau kev sib raug zoo ntawm kev lag luam mus rau kev koom tes ua lag luam nrog cov chaw tsim khoom, xyuas kom meej tias muaj kev tswj hwm qhov zoo thiab cov sijhawm tsim khoom.
Txais Yuav Kev Tsim Khoom Uas Muaj Cov Ntaub Ntawv:Siv cov kev tshuaj xyuas uas muab los ntawm lub platform thiab cov cuab yeej sab nraud los kwv yees cov qauv kom raug dua, txo cov khoom ntau dhau thiab cov khoom tsis muaj.
Muab Qhov Tseem Ceeb Rau Cov Kev Tsim Kho Zoo:Tsim cov txheej txheem tswj xyuas zoo sab hauv kom tswj tau cov qauv khoom zoo tas li, txo cov nyiaj rov qab thiab tiv thaiv cov qhab nia ntawm tus neeg muag khoom.
"Lub sijhawm uas txhua tus neeg muag khoom uas muaj khoom lag luam tuaj yeem vam meej ntawm lub platform turnkey tab tom ploj mus," tus kws tshuaj ntsuam kev lag luam hais. "Theem tom ntej yuav raug coj los ntawm cov chaw tsim khoom-muag uas tau nqis peev los ua lawv cov haujlwm tseem ceeb ua riam phom sib tw. Lub luag haujlwm ntawm lub platform hloov pauv ntawm kev sib sau ua ke yooj yim mus rau tus neeg sib tw ntawm kev thov nrog cov khoom muaj peev xwm tshaj plaws."
Qhov kev hloov pauv no qhia txog kev loj hlob dav dua ntawm lub ntiaj teb e-commerce ecosystem. Thaum tus qauv turnkey hloov zuj zus, nws tab tom tsim ib chav kawm tshiab ntawm cov neeg muab khoom siv digital uas ua haujlwm tau zoo heev, hloov kho kev lag luam thoob ntiaj teb txij hauv av.
Lub sijhawm tshaj tawm: Lub Kaum Ob Hlis-11-2025
