Ko te ngangau o te ao mō Labubu—te āhuatanga ahurea uaua mai i te kaihanga taonga takaro Hainamana Pop Mart—kua huri i ngā mākete kaihoko me te hokohoko ipurangi puta noa i te rohe. Me ngā tāre pono e hokona ana mō te tae atu ki$108,000i te hokohoko me ngā tohu pae TikTok e hipa ana i te5.8 piriona ngā tirohanga, he nui ake te tono i te tuku. Heoi, kei te tūtaki ngā kaihoko ki tētahi mara maina: kua whakakorea e Amazon ngā rau o ngā rārangi takahi ture, ā, kua hopukina e ngā tari tikanga mai i Guangzhou ki Kazakhstan43,200 ngā taonga tākaro rūpahume te 3,088 ngā pouaka matapo rūpahu i ngā wiki tata nei anake.
I te wā e kaha ana ngā kaiwhakahaere ture ki te aukati i ngā ture, kei te kitea e ngā kaipakihi mohio o te ao whānui tētahi arai koura:ngā taputapu tāpiri kāore i te hono ki te IPMai i te ahua o ngā tāre ki ngā pouaka whakaatu hangarau, ka whakamahia e ēnei hua tāpiri te rongonui me te kore e whiti i ngā rohe ture—ā, kei te whakaputa marie i ngā miriona tāra.
Te Ōhanga Kākahu $30M/Marama: Te Whakapaipai i te Hiahia
Ehara i te mea ko ngā kaipupuri o Labubu e kohikohi ana i ngā tāre anake—kei te whiriwhiri tuakiri rātou. Nā tēnei panoni hinengaro i whānau mai ai temākete kakahu tāre pahū, te wāhi e hoahoa ai ngā tohunga toi i ngā kākahu iti e hokona ana mō$20–$80 mō ia huingaI runga i a Xiaohongshu, kua mura te tohu #labubu30,000+ ngā kōrero me te 30 miriona ngā tirohanga, me ngā pūrongo a ngā kaihanga matua$30,000 te moni whiwhi ia marama.
He mea nui, mā te arotahi ki ēnei kākahu ka karohia te takahi turete rahi whānuimengā hoahoa taketake:
Kāore he waitohu Labubu:Ko ngā "kākahu mō ngā tāre vinyl 17cm te roa" e hokohoko ana ngā kaihoko, kaua mō ngā kākahu motuhake a Labubu.
Te mana motuhake auaha:Kei roto i ngā kākahu ngā momo āhua hou pēnei i te tenimu punk, te hanfu rānei, engari kāore e rite ki ngā tauira mana pupuri a Pop Mart.
Whakatairanga taketake i runga i te tūāpapa:Ngā akoranga e whakaatu ana i ngā tāre (nā te kaiwhakamahi) e mau ana i ngā kākahu whānui, e karo ana i ngā kereme IP me te whakaatu anō hoki i te tau o te tinana.
I hokona e tētahi kaihoko nō Guangzhou, @PINKY STORE10,000+ $30 ngā huinga tai-pikoi roto i ngā marama e rua mā te arotahi ki ngā kaihoko o te ao mā roto i ngā Instagram Reels—me te āta karo i te ingoa o Labubu i roto i ngā rārangi.
Hangarau Whakaaturanga: Te Wāhi e Tūtaki ai te Mahi me te Fandom
I te mea e aro nui ana ngā kaikohi ki te tiaki me te whakaatu,kua riro ngā otinga whakaaturanga hei MVP hunao te pūnaha rauropi Labubu. I huri te kaihanga Hainamana a GOTO mai i te rokiroki hu ki ngā pouaka whakaaturanga kohikohinga i te tau 2024—ā, i eke ki$3.75 miriona ngā hokonga ā-taumā te whakaoti i ngā raruraru e toru:
Hoahoa ā-pūrua:Ka taea te whakarite i ngā wāhanga hei whakauru i ngā whakapakoko rerekē, kia kore ai e hokohoko motuhake ki a Labubu.
Te hangarau āhuarangi:Ka whakarei ake te rama LED whakauru me ngā mana whakahaere reo i te "ahua ataahua o te tirohanga" mō te tiritiri pāpori.
Ngā mahi tahi kore-pūtea IP:Ngā hononga ki ngā kēmu pērā iOnmyojiwhakarato i ngā papamuri kaupapa kāore e pā ana ki te IP a Pop Mart.
Waihoki, ko Yiwu wheketere Zhuo Chao te whakaputa inaianei60,000+ tiaki ngā kēhi ia marama, me ngā hiri ārai-puehu e hokohokohia ana hei "whakamarumaru pouaka matapo whānui." E kī ana ā rātou rārangi Amazon: "Hototahi ki ngā whakapakoko rongonui 3–4 inihi"—he tohu haumaru ture ki ngā rahi o Labubu me te kore e whakahuatia.
Te Tiaki me te Whakaritenga: Te Maina Koura e Kitea ana
Haunga ngā kākahu me ngā whakaaturanga, kei te tupu haere ngā taputapu tiaki i muri i a Labubu:
Ngā paraihe moroiti motuhake($5–$15) hei horoi i ngā kapiti matatini o ngā tāre
Ngā kāpata karaihe tiaki-UVme te whakahaere haumākū ($60–$200)
Putty kore-pirimō te tiaki i ngā whakapakoko me te kore e pakaru
Kāore he hononga IP e hiahiatia ana mō ēnei hua mahi noa. E ai ki te kaihoko TinyTools o Shanghai: "E hoko ana mātou i ngā 'kete tiaki taonga vinyl'—he aha ngā mea e hiahiatia ana e ngā kaikohido"Kāore he āwangawanga mō rātou."
I taua wā tonu,whakaritengaMā ngā ratonga pēnei i te whakarerekētanga o ngā tāre tino rawe ka taea e ngā kaitoi te whakamahi i ngā auahatanga i runga i te matatika. Ka utua e ngā kaihanga$50–$350 mō ia komihanaki te whakarerekēnō te kaiwhakamahiLabubus—te peita anō i ngā mata, te tāpiri rānei i ngā taputapu hanga-ā-ringa. Mā te mahi hei ratonga (ehara i te hoko hua), ka karohia e rātou te takahi i ngā mana tārua.
Te Pukapuka Whakatinanatanga Whakatutukitanga: Te Puāwai i roto i te Atarangi o te IP
E whā ngā rautaki matua a ngā kaihoko angitu hei whakangao moni mai i te rongonui i runga ture:
Te Whāinga Kupumatua Whakarāpopoto
Engari mō ngā "kākahu Labubu", whakamahia te "ahurea tāre vinyl" me te "kākahu pouaka matapo". E ai ki tētahi kaihoko Amazon: "E kī ana tā mātou rārangi mahi tino pai 'e tau ana ki tō hoa elf whakakeke'—ka mārama ngā pā ki te tohu, kāore ngā rauropi e tohu ana".
Te Wāhanga Hoahoa
Me karo ngā hua i ngā niho e iwa o Labubu, ngā kanohi kore taurite, ngā tae waitohu rānei. I roto i tētahi wikitoria ture, i angitu te hoko a tētahi kaihoahoa i ngā kita iti mā te whakaatu i te ōrite o aua kita.ngā taputapu tūturu—ehara i ngā hoahoa a Pop Mart.
Te Kōrero Pakiwaitara Tāpiri Uara
Māketewhaipainga, ehara i te mea he pā. Ko te waitohu whakaaturanga GOTO e aro nui ana ki te "tiaki whare taonga" me te "whakaahuatanga āhuahanga", e neke ana i te arotahi mai i te IP ki te mahi toi10.
Ngā Whakarewatanga Whaiaro-Ao
Ka taea e ngā rohe pēnei i a Āhia ki te Tonga-mā-rāwhiti te whakamanawanui ki ngā whakamaoritanga IP ngawari ake. Ka whakamātau tuatahi ngā kaihoko i ngā hua ki reira i mua i te horapa atu ki ngā mākete tautohe pēnei i a EU me US.
Te Whakatau: Te Hua me te Kore o te Pāhae
Ko te angitu o Labubu i te ngaherehere e whakaatu ana i tētahi pono matua o te hokohoko ipurangi:i ngā wāhi katoa e puta mai ai ngā hua rongonui, ka whai mai ngā mākete tautokoI a Pop Mart e whakateretere ana i ngā tuku mana pupuri o te ao—tae atu ki te hokohoko i ngā ingoa pārōti pēnei i a "LAFUFU"—ka rere te moni atamai kingā taputapu taapiri kāore i te whakahaeretia.
Mō ngā kaihoko whakawhiti-rohe, he painga onge kei roto i tēnei ōhanga taha:kāore he utu raihana,te whakaiti i te mōrearea ture, mete piri ki tētahi mea rauropi, te ia o te kaiwhakamahiE ai ki tētahi kaihoko Taobao i te wā i tākai ai i ngā hūti Labubu e 500:"Kāore mātou e hoko ana i te whakapakoko—ko te koti anake o te whakapakoko."
Hei whakamutunga, e whakaako ana te āhuatanga Labubu i a tātou i roto i te whenua e aro nui ana ki te IP o ēnei rā,Ehara i te mea ko te hopu i ngā kōrero whakatairanga te take o ngā wikitoria tino pumau, engari ko te mahi i ana atarangi.
Wā tuku: Hurae-12-2025
