I roto i tētahi panonitanga hihiri i roto i te umanga taonga takaro o te ao, kei te whanake haere ngā taonga takaro Guofeng Hainamana mai i ngā taonga kohikohi motuhake ki tētahi kaweake ahurea nui, e kukume ana i ngā hunga mātakitaki o te ao ki tā rātou ranunga ahurei o te taonga tuku iho me te hoahoa hou.
Kei te kite te mākete taonga tākaro o te ao i tētahi ia o ngā mea whakamiharo: ko ngā taonga tākaro Guofeng Hainamana, e whakauru ana i ngā āhuatanga ahurea tuku iho me ngā āhuatanga ataahua o ēnei rā, kei te piki haere te rongonui o tāwāhi. Ko tēnei nekehanga he nekehanga mai i te "kaweake hua" noa iho ki te mea tūturu."te kaweake ahurea,"te wāhi e mahi ai ngā taonga takaro hei piriti mō te whakawhitiwhiti ahurea.
Kei mua ngā kamupene matua pērā i a Pop Mart, 52TOYS, me HEYONE, e whakaatu ana ko te mea e kukume ana i te aro o te tangata ko te mea tino matatau."whakamāoritanga ahurea"rautaki e pārekareka ana ki ngā kaihoko o te ao.
01 Ngā Pou e Toru o te Āhua o Guofeng i te Ao Whānui
Ko te angitu o ngā taonga takaro Guofeng o te ao whānui e whakawhirinaki ana ki ngā rautaki matua e toru, arā, te huri i te ahurea tawhito o Haina hei hua e hiahiatia ana e te ao katoa.
Tuatahi, he keri hohonu ā-ahurea me te hoahoa hou.Kei tua atu ngā waitohu i ngā tohu papaku pēnei i te tarakona, i te panda rānei. Engari, kei te ruku hohonu rātou ki ngā taonga tuku iho, me te whakamārama anō i aua mea mō te hunga rangatahi o te ao o ēnei rā.
Hei tauira, kua kite a Pop Mart i te nui o ngā moni whiwhi ki tāwāhi e whai wāhi ana ki te neke atu i te 40% o tana tapeke, me ngā mākete i Ūropi me Amerika e tipu ana mā te neke atu i te 200% mō ngā tau e toru karapīpiti. Nā tana mahi tahi me te Whare Taonga o te Whare Ariki i runga i te raupapa A Thousand Li of Rivers and Mountains i angitu te huri i ngā peita whenua tawhito hei taonga kohikohinga o nāianei.
Waihoki, ko te kiripuaki "Tang Niu", i ahu mai i tētahi whakapakoko o te Whare Ariki o Tang mai i te Whare Taonga Hītori o Shaanxi, kua noho hei tohu ahurea i Xi'an, e kitea ana i runga i ngā kāri kawe waka a te iwi me ngā mea e hiahiatia ana o ia rā.
Tuarua, te whakatipu i ngā rawa hangarau auaha me te mahi tahi whakawhiti-rohe.Kua pakeke te umanga mai i te hanga ngāwari ki te whakatipu IP pūnaha. Ehara i te mea he taonga takaro noa iho ēnei taonga takaro;"ngā waka whai uara kare ā-roto me te auahatanga ahurea."
Kei te waihangahia e ngā waitohu he kōrero whai kiko mō ā rātou IP. Hei tauira, ko te kiripuaki a HEYONE, "MIMI," i whakaatuhia i roto i te raupapa pouaka matapo motuhake ki te Tonga-Rawhiti o Āhia, e whakaatu ana i ngā āhua ataahua o te Rawhiti, e hanga ana i ngā huānga ahurea hei kohikohi me te whai hononga. Ko ngā mahi tahi whakawhiti-rohe, pērā i ngā mea i waenga i ngā waitohu taonga takaro me ngā whare taonga, tae noa ki ngā huihuinga hākinakina, ka whakarei ake i te oranga me te whānuitanga o te IP.
Tuatoru, te hokohoko ā-rohe me te rumakitanga ahurea.Ko tētahi tirohanga matua e ārahi ana i te angitu, ko te kaweake ahurea ehara i te mea mōtte whakanui i te ahurea Hainamana. Mōte urutau me te kimi i ngā huarahi e ōrite ai.
Ko te huarahi a Pop Mart e whakaatu ana i tēnei tauira "anga ao + monomai ā-rohe". Tērā pea ka uru atu ki tēnei te mahi tahi me ngā kaiwhakaahua ā-rohe i Singapore ki te waihanga i ngā putanga ahurea Peranakan iti-mō-te-ahurea, te whakauru rānei i ngā āhuatanga o Shakespeare ki roto i tana toa matua o Rānana. Mā tēnei rautaki ka noho pūmau te rongo ki ngā hunga whakarongo ā-rohe, me te pupuri tonu i te tuakiri matua o te IP.
02 Mai i te Hua ki te Ahurea: Te Rautaki "Haere ki te Ao Whānui" i roto i te Mahi
Ko te whakawhiti mai i ngā pouaka kaipuke ki te ahurea tiritiri he tukanga āta whakaarohia, e whakakahangia ana e te urunga rautaki ki te mākete me ngā wheako rumaki.
Kei te kaha te whakawhānui ake a ngā kamupene Hainamana i ō rātou tapuwae puta noa i te ao mā tete haumi tika ki ngā hokohoko ki tāwāhi me ngā kaupapa hokohoko whai pānga nui.
Kua whakatuwheratia e Pop Mart e 571 ngā toa puta noa i te ao puta noa i ngā whenua 18, tae atu ki ngā wāhi kei te UK me Indonesia. I whiriwhiria e HEYONE te toa hokohoko rongonui o Bangkok, a ICONSIAM, mō tētahi huihuinga pakū-ake nui, kotahi marama te roa, i te marama o Hepetema 2025, ā, i hangaia he mea whakamiharo i hokona katoatia ai ngā hua maha, ā, i whakahaeretia hoki ngā au o te pāpāho pāpori ā-rohe.
He tino whai hua ēnei huihuinga pakū-ake. Ehara i te mea he wāhi hokohoko noa iho engaringā wheako ahurea rumakie āhei ai ngā kaihoko o tāwāhi ki te whai wāhi atu ki te ao o te waitohu, e poipoi ana i te hononga kare ā-roto hōhonu ake.
Hei tāpiri atu, kei te whakamahi ngā kamupene i te mana o ngā papaaho matihiko. Ka whakamahia e ngā waitohu pēnei i a Dongguan Fuzhiyu Toy a TikTok me Instagram hei hanga i ā rātou IP hei"Ngā tohu ahurea o te whakatipuranga-Z,"te whai wāhi tika ki te hunga rangatahi o te ao.
Ko ētahi, pērā i a Fuzhiyu, ka mahi tahi me ngā ākonga hoahoa o tāwāhi mō ngā kaupapa waihanga tahi, ka huri i ngā rangatahi o tāwāhi hei karere waitohu, me te whakarite kia whai tikanga ahurea ā rātou hua mai i te tīmatanga.
Ko te heke mai o te taonga takaro Guofeng kei roto i te whakaurunga ahurea hohonu me te auahatanga hangarau. I a ngā waitohu e whakapai tonu ana i ā rātou rautaki, ka neke te arotahi ki te waihanga i ngā wheako rumaki ake, me te whakamahi pea i teAR me te VRkia taea ai e ngā kaihoko o te ao te taunekeneke me ngā kōrero ahurea kei muri i ngā taonga takaro. Mā tēnei whanaketanga tonu ka whakaū te tūranga o ngā taonga takaro ahurea Hainamana i te atamira o te ao.
Wā tuku: Hepetema-27-2025
