Te ao'Nō nā tata nei te whakaaturanga hokohoko nui rawa atu o te ao, te Canton Fair, i kati ai i tana putanga 138. He rerekē te āhua i tēnei wā. I tua atu i te ngangau o te whakarite whakaaetanga, i puta mai he ia mārama, he ia kaha: kāore ngā kaihoko i te pātai noa mō ngā whakatakotoranga me ngā utu; i te pātai atu rātou mō ngā tapuwae waro me ngā tiwhikete taiao. I taua wā tonu, i panuitia e te kamupene kaha o te ao, a LEGO, tana auahatanga hua hou.—ehara i te huinga kaupapa hou, engari he potae mō āna pereki rongonui i hangaia mai i te neke atu i te 30% o ngā rauemi hangarua, tae atu ki ngā kupenga hī ika kua whakarerea me te hinu miihini.
Puta noa i ngā ahumahi, mai i ngā whare whakaaturanga o Haina ki ngā taiwhanga hoahoa o
Kei te tīmata te hurihanga rua i Tenemāka. Kāore ngā hua Kakariki me ngā hua Atamai i te noho hei ariā motuhake, engari ko te kaupapa matua hou, e whakawhiti ana i te oranga tonutanga mai i te pokapū utu umanga ki te kaupapa matua o te uara waitohu me te tono mākete.
Mai i te "He mea pai kia whai" ki te "Me whai": Te Ture Kakariki i te Tauine
Ko te Canton Fair te paearu tino tika mō ngā au kaweake o te ao. He mārama ngā raraunga hou: neke atu i te hauwhā o te 4.6 miriona hua i whakaatuhia i tēnei ngahuru i whakarōpūtia he matomato me te iti-waro. Ko tēnei wāhanga 25%+ he paearu hītori, e whakaata ana i te nekehanga nui i neke ai ngā tuku tauwhiro mai i ngā taha ki te ngākau o te tauhokohoko o te ao.
Ko tēnei "ngaru matomato" e tohuhia ana e te auahatanga rauemi hohonu. I kite ngā manuhiri i ngā kakau witi pirau-ora PHA i hangaia mai i te koiora kore-witi, ngā kakara waro-kore, me ngā hua kāinga i hangaia mai i ngā para tō me ngā ware pi tipu. Ehara ēnei i te tauira engari he hua angitu ā-pākihi. E ai ki tētahi kaihoko Wīwī mō ngā kānara tipu, ko te kaupapa taiao tonu e tāpiri ana ki te ataahua o te hua. E tautokona ana tēnei whakaaro e ngā kaha o te mākete, me te pūrongo a ngā kaiwhakaatu kei te piki haere te aro o ngā ota ki ā rātou kāwai matomato me te waro-iti.
Te Whanaketanga Atamai: Ka Whakarei ake te Matauranga i te Uara
E rere tahi ana me te hurihanga matomato te pikinga ake o te matauranga. I taua whakaaturanga anō, ehara i te mea he āhuatanga noa iho te "Ataahua" engari he kaupapa matua mō te hua. He tino mārama te ia o tēnei auahatanga i roto i te umanga taonga takaro, e whakaatu ana i te whakakotahitanga o te matomato me te atamai. I whakaatuhia e tētahi kaihanga Hainamana tētahi taonga takaro karetao whakakaha AI e uru ana ki te kōrero kare ā-roto—he hua e whakakotahi angitu ana i te hangarau taunekeneke me te tinana i hangaia katoatia mai i ngā rauemi hangarua.
Mā tēnei huinga ka hangaia he uara hou kaha. Mā te matauranga, mā te AI me te IoT, ka tukuna he mahi whakarei ake, he whakawhaiaro, me ngā wheako taunekeneke. Mā te pumau, mā te pūtaiao rauemi me te hoahoa porowhita, ka tukuna he pono matatika me te taiao. Mā te mahi tahi, ka ea i a rāua te tono takirua a te kaihoko o ēnei rā mō te mahi matatau me te kai mohio.
Te Wetewete i te Huringa Kaihoko: Mai i te Utu ki te Uara Matua
Ko te mea nui i muri i tēnei panonitanga ahumahi ko te panonitanga nui o ngā manakohanga a ngā kaihoko o te ao. E whakaū ana ngā rangahau a Deloitte kei te neke haere ngā kaihoko mai i te hoko nui ki tētahi tauira e whakatairanga ana i te uara kare ā-roto, te whai huatanga nui o te utu, me te pumau. He mea nui, tata ki te 60% o ngā kaihoko e whakaatu ana i te hiahia ki ngā toa tūturu e whakaatu ana i ngā mahi matomato me te iti-waro.
Mā tēnei panonitanga ka tautuhi anō i te tātaitanga pakihi mō ngā waitohu. Ko te mea i whakaarohia i mua he utu tutuki ture, he whakapaunga hokohoko rānei—te haumi ki ngā rauemi hangarua, te whakaputa ma, te R&D atamai rānei—ināianei he haumi tika ki te tika o te waitohu me te whakataetae mākete. Ko te haerenga rima tau a LEGO ki te whakawhanake i ana rauemi potae hangarua e whakaatu ana i tēnei whakapau kaha, e titiro ana he mea nui ki tana kupu whakaari waitohu mo te wā roa me te kaiārahi. Waihoki, e ai ki ngā kamupene Haina ko tā rātou rautaki "hangarau + matomato" he mea nui ki te whiwhi ota o te ao, e whakaatu ana kei te mau tonu te uara mākete.
Te Anamata: Ngā Pūnaha Rauropi Whakauru me ngā Taonga Tuku Iho o te Waitohu
Ko te ara e tohu ana ki tētahi heke mai whakauru. Ko te rohe whakataetae e whai ake nei ehara i te mea ko ngā hua matomato, atamai rānei e tū motuhake ana, engari ko te hanga i ngā rauropi whānui, pumau. Kei roto i tēnei ko te whakatinana i te hangahanga atamai hei whakaiti i te para, te waihanga i ngā kaupapa tango-whakahoki porowhita mō ngā hua, me te hoahoa me te whakaaro ki te hangarua i te mutunga o te oranga mai i te tīmatanga—ngā kaupapa kua whakamatautauria kētia e ngā waitohu matua.
He mārama te karere mai i te mākete o te ao. I te tau 2025, ko ngā hua tino whakamīharo e kōrero ana i tētahi kōrero rua: ko tētahi o ngā mahi auaha atamai e whakarei ake ana i te oranga, me tētahi o ngā mahi tiaki kawenga e tiaki ana i te ao. Ko ngā kamupene e whakauru pono ana i tēnei DNA "Kakariki me te Atamai" ki roto i ō rātou pūtake, ehara i te mea ko te hoko hua anake; kei te hanga hoki rātou i ngā waitohu pakari, pono, me te whai hua o te heke mai. Kua oti te panonitanga mai i te utu ki te uara, ā, kei te hanga anō i ngā ahumahi, kotahi te hua atamai, pumau i ia wā.
Wā tuku: Hanuere-13-2026
