I te pakeketanga o te hokohoko ipurangi o te ao, kua arahina e te rapunga mō ngā mākete tipu tere ngā kaihoko mohio i tua atu o Amerika Te Raki me Ūropi ki ngā ōhanga ora o Amerika Latina me te Middle East. I konei, ehara i te mea he tūāpapa noa iho ngā toa rohe a Mercado Libre me Noon engari he kaitiaki tatau, e tuku ana i te mahere mō te angitu mā te haumitanga hanganga hohonu me te rohe-rahi. Mō ngā kaihoko whakawhiti-rohe, ko te urutau ki ō rātou "rohe" motuhake te whakatipu hōhonu"Kei te huri ngā tauira hei huarahi ki te iriti i ēnei mākete kaihoko piriona-tau."
Mercado Libre: Te wikitoria i Amerika Latina mā te mana whakahaere o ngā mahi logistics
I Amerika Latina, ko te rautaki a Mercado Libre e aro ana ki te wikitoria i ngā wero nui o te rohe mō ngā mahi whakarite taonga kia pai ai te wheako o te kiritaki. Ko te "Mahere Putunga me te Tohatoha ā-Rohe" (Mahere Putunga me te Tukunga ā-Rohe) a te tūāpapa te mea nui o tana kaupapa here mō te tau 2025, e akiaki ana i ngā kaihoko ki te hoko taonga ā-rohe kia tere ake ai te tuku.
He mea nui te whatunga whakatutukitanga pakari o te tūāpapa, arā, a Meli Fulfillment. Ka taea e ngā kaihoko e whakamahi ana i ōna whare putunga o Brazil, o Mexico rānei te whakatutuki i ngā wā tuku o te 1-3 rā ki ngā tāone nui, he rerekē rawa atu ki ngā tatari wiki-roa e pā ana ki te tuku kaipuke puta noa i ngā whenua. He taputapu hurihanga kaha tēnei tere, ā, he arai whakataetae nui. Ko ngā kōrero angitu, pērā i tētahi kaihoko hikohiko kaihoko Hainamana i whakatinana i tētahi pūnaha rarangi taonga "whare putunga-toru" matatau, e whakaatu ana i te huarahi e whakatairanga tika ai te pūkenga kawe i te tipu i runga i te tūāpapa.
Haunga te tere, ka whakauruhia e Mercado Libre te pūnaha hokohoko katoa. Ka tukuna e ia a Mercado Pago, he otinga utu matihiko matua e tino hiahiatia ana i roto i te rohe e rongonui tonu ana te moni me ngā utunga. Ki ngā kaihoko, ko te tikanga he whakawhitiwhitinga ngāwari, haumaru hoki, me te kore e whakatere noa i te wehewehenga pūtea uaua o te rohe.
Te Poutū-te-rangi: Te Hopu i te Rawhiti o Waenganui me te Tika Ahurea
I te Waenganui Rawhiti, ko te tauira toa a Noon ko te tika o te ahurea me te reo. Kei te whakahaerehia e te tūāpapa he rautaki reo rua matatau "Arapi-tuatahi, Ingarihi-whakahohe". Ahakoa kei te reo Ingarihi te pito o muri o te kaihoko, ko te reo Arapi te reo tauhokohoko i te pito o mua. E whakaatu ana ngā raraunga ko ngā rārangi hua me ngā whakaahuatanga Arapi kua arotauhia ka kite i ngā reiti tahuritanga tae atu ki te 30% teitei ake i ngā putanga Ingarihi anake.
E tautoko kaha ana a Noon i tēnei whakarārangi kupu, e tuku ana i ngā ratonga whakamāori kore utu a te AI ki ngā kaihoko mō ngā taitara me ngā huanga matua. Heoi, ko te angitu tūturu e hiahia ana kia nui atu i te whakamāoritanga tika. E hiahiatia ana te mātauranga ahurea—te whakarerekē i te hokohoko mō Ramadan, te whakamahi i ngā kaupapa tirohanga e pā ana ki te ahurea, me te karo rawa i ngā tapu whakapono, ahurea rānei i roto i ngā tuku hua. I kite tētahi kaihoko i hanga anō i tētahi pōtae kaukau me ngā taipitopito "whakairo koura" me te tuhituhi tārua Arapi mō Ramadan i te pikinga o ngā hoko me ngā utu nui, e whakaatu ana i te mana o tēnei whakarārangi kupu hōhonu.
Pērā i a Mercado Libre, he nui te haumi a Noon ki ngā ratonga whakahaere o te rohe hei whakatutuki i ngā tumanakohanga ratonga teitei a ngā kaihoko o te Waenganui Rawhiti, kia mōhio ai kei te rite te wheako hokohoko kounga teitei, ā-rohe, me te tuku tere me te pono.
Ngā Kaupapa Rautaki mō ngā Kaihoko
Mō ngā kaihoko o te ao e aro ana ki ēnei rohe, ko te angitu e whakawhirinaki ana ki tētahi kaupapa rautaki:
Awhitia te Rārangi Taonga ā-Rohe:I runga i te Mercado Libre, ko te whakamahi i te Fulfillment by Mercado Libre (FBM) me te whare putunga ā-rohe pono mai i te hunga tuatoru kei te neke atu i te painga ki te mea nui mō te whakataetae me te whai hua o te utu.
Hokohoko ki te Whakatakotoranga Tūturu:I te poutumarotanga, he haumitanga kore e taea te whiriwhiri i te tuhituhi tuhinga Ārapi ngaio me te kōrerorero ahurea. Me neke atu ngā kaihoko i te whakamāori mīhini e whakaratohia ana e te tūāpapa ki te tito i ngā kōrero whakamīharo, pono hoki e pā ana ki te ahurea.
Kia Mārama ki ngā Whanaketanga Utu ā-Rohe:He mea nui te whakauru i ngā tikanga utu ā-rohe pēnei i ngā vaucha moni i Amerika Latina, i ngā pēke moni matihiko rongonui rānei i te Moana-a-Kiwa, hei whakaiti i te whakarērea o ngā kaata.
Te Huarahi kei mua
Ko Mercado Libre me Noon ngā tauira o te aranga ake o te "pūhara whakatipu hohonu ā-rohe" (pūhara e arotahi ana ki te rohe)—he hinonga e whakakotahi ana i te hangarau taumata-ao me te māramatanga kore e taea te whakataurite ki ngā hanganga ā-rohe, te ahurea, me te whanonga kaihoko. E ai ki ngā rangahau a dLocal, kua rite ēnei mākete "Ao ki te Tonga" ki te akiaki i te tipu ōhanga o te ao mō te tekau tau e whai ake nei, ā, he mea nui ēnei mō te putea a tetahi kaihoko.
Mō ngā kaihoko whakawhiti-rohe, he mārama te karere. Ko te ngaru e whai ake nei o te tipu o te hokohoko ipurangi kei roto i ēnei mākete hou, engari kāore e taea te hopu mā te huarahi kotahi-rahi-e-mō-te-katoa. Ka riro te wikitoria i te hunga e mahi tahi ana me ēnei toa o te rohe, ā, e whakapau kaha ana ki te mahi i runga i ā rātou tikanga—te whakatairanga i te tere o te whakahaere i Amerika Latina me te mātauranga ahurea i te Middle East.
Wā tuku: Hakihea-17-2025
