Kei te huri haere te ao hokohoko ipurangi i tētahi panonitanga nui. Ko te tauira "full-turnkey" hurihuri, i tīmatahia e ngā tūāpapa pēnei i a AliExpress me TikTok Shop, i oati ki ngā kaihoko he haerenga ngāwari mā te whakahaere i ngā mahi whakahaere, te hokohoko, me te ratonga kiritaki, kua uru atu ki tana upoko e whai ake nei, he nui ake te uaua. Ko te mea i tīmata hei mahi tipu tere e akiakihia ana e te waka, kua pakeke hei papa pakanga kaha e whakatauhia ai te wikitoria ehara i te mea mā ngā pāwhiri anake, engari mā te hohonu, te manawanui, me te whai huatanga o te mekameka tuku a te kaihoko.
He mea whakarerekē te kupu whakaari tuatahi. Mā te tuku i ngā uauatanga whakahaere ki te tūāpapa, ka taea e ngā kaihoko, inā koa ngā kaihanga me ngā tāngata hou te uru atu ki tēnei kaupapa.
Ko te arotahi anake ko te whiriwhiri hua me te rārangi. Nā ngā papaaho, i whakakaha ake te tipu tere o te GMV mā te whakamahi i ā rātou rauropi me ngā turanga kaiwhakamahi nui hei akiaki i te haere ki ēnei kaihoko whakahaeretia. Nā tēnei hononga i hanga he rapunga koura, e kukume ana i ngā miriona kaihoko ki ngā tauira pēnei i te "Choice" a AliExpress me ngā kaupapa "Full Fulfillment" a TikTok Shop.
Heoi, i te mea kua kī te mākete, ā, kua piki ake ngā tumanakohanga a ngā kaihoko mō te tere, te pono, me te uara, kua rerekē ngā ture whakauru. Kāore ngā tūāpapa e makona ana ki te kohikohi noa i ngā kaihoko; kei te kaha rātou ki te whiriwhiri i ngā kaiwhakarato tino pono, tino tauine, me te tino whai hua. Kua neke ake te whakataetae ki runga.
Mai i te Whāngai Arorau ki te Papa o te Wheketere
Ko te rerekētanga matua hou ko te hiranga o te mekameka tuku. Kei te piki haere te whakatairanga a ngā papaaho i ngā kaihoko ka taea te kī taurangi kounga pumau, te whakapoto i ngā huringa whakaputa, te pupuri i ngā taonga pumau, me te urupare tere ki ngā piki me ngā heke o te tono. He māmā noa te arorau: ko te mekameka tuku pai ake ka hua ake te pai ake o te makona o te kiritaki, te iti ake o te mōrearea whakahaere mō te papaaho, me ngā tawhē hauora ake mō te katoa.
"Ko te hoko i runga i tētahi tūāpapa mahi-katoa i ēnei rā, ehara i te mea ko te wikitoria i tētahi pakanga tono mō ngā kupumatua, engari ko te wikitoria i te whakawhirinaki o ngā kaiwhakahaere mekameka tuku o te tūāpapa," te kī a tētahi kaihoko rauemi kei Yiwu. "Tō kaha whakaputa, tō tere hapa, tō wā tuku ki te whare putunga o te tūāpapa—koinei ngā tohu mahi matua mōu. Ka utua e te pūnaha te pumau mahi, pērā i te utu o te tere tahuritanga."
Tauira: Te Kaihanga Taonga Tākaro o Shenzhen
He tauira whakamīharo tēnei nō tētahi kaihanga taonga takaro o Shenzhen e hoko ana i runga i te AliExpress. I te aroaro o te whakataetae nui me te pēhanga mai i te tūāpapa kia pai ake ai te tere tuku, i nui te haumi a te kamupene ki te whakahaere aunoa i ana raina whakaputa me te whakauru i ngā tātari raraunga wā-tūturu ki roto i ana tukanga whakahaere kounga. Nā tēnei haumi i whakaitihia te huringa whakaputa toharite me te wā-ki-te-whare putunga mā te 30%.
He huringa pai te hua: ko te tere o te whakahokinga mai o ngā taonga i hua ake ai ngā whakatauranga "kei roto i te taonga" teitei ake i runga i te tūāpapa. Nā ngā rauropi a AliExpress, i hangaia hei whakatairanga i te whakatutuki pono, i nui ake ai te kitea o ā rātou hua. I piki ake ngā hoko neke atu i te 40% i roto i ngā hauwhā e rua, ehara i te mea nā te huringa o te hokohoko, engari nā te whakapiki ake i te pono o te whakahaere.
Nō te Kaihoko Whakauru te Ao o Āpōpō
He tohu tēnei whanaketanga i tētahi pūwāhi hurihuri rautaki. Kei te piki haere te arai iti ki te whakaurunga, te āhuatanga o te wāhanga tīmatanga o te mahi. Hei pupuri me te whakatipu i te tautoko tūāpapa, me:
Hokohia te Pūmanawa Whakaputa:Whakatinanahia ngā pūnaha hanga ngāwari ka taea te whakanui ake, te whakaiti rānei i te tere o te whanaketanga i runga i ngā raraunga matapae mai i te tūāpapa.
Whakawhanaungatanga Hōhonu Ake ki te Wheketere:Neke atu i ngā whanaungatanga tauwhitinga ki ngā hononga rautaki me ngā wheketere, me te whakarite kia whakahaerehia te kounga me ngā wā whakaputa.
Whakapūmau i te Hanganga e Aratakihia ana e ngā Raraunga:Whakamahia ngā tātaritanga e whakaratohia ana e te tūāpapa me ngā taputapu tuatoru hei matapae tika ake i ngā au, hei whakaiti i te nui rawa o ngā taonga me te korenga o ngā taonga.
Whakatairangahia te Hanganga Kounga:Te whakawhanake i ngā tikanga whakahaere kounga ā-roto pakari hei pupuri i ngā paerewa hua teitei tonu, hei whakaiti i ngā hokinga mai me te tiaki i ngā kaute ingoa pai o te kaihoko.
"Kei te memeha haere te wā e taea ai e tetahi kaihoko me tana hua te tupu i runga i te tūāpapa kua oti te whakarite," te kōrero a tētahi kaitātari ahumahi. "Ko te wāhanga e whai ake nei ka arahina e ngā kaihanga-kaihoko kua haumi ki te hanga i ā rātou mahi matua hei patu whakataetae. Kei te neke haere te tūranga o te tūāpapa mai i te whakakotahi tono noa ki te kaiwhakataurite tono me te tuku tino kaha."
E whakaatu ana tēnei panonitanga i te whānui o te whanaketanga o te pūnaha hokohoko ipurangi o te ao. I te whanaketanga o te tauira "turnkey", kei te hangaia he akomanga hou o ngā kaiwhakarato tino whai hua, taketake mamati, e hanga hou ana i te hokohoko o te ao mai i te tīmatanga.
Wā tuku: Hakihea-11-2025
