Amazon, kampani yayikulu padziko lonse lapansi yogulitsa zinthu pa intaneti, yakhazikitsa njira yofunika kwambiri yosinthira mfundo zake zoyendetsera zinthu mu 2025, akatswiri ofufuza za kayendetsedwe ka zinthu akunena kuti kusinthaku ndikofunikira kwambiri pa zachuma zomwe zikuyenda mwachangu komanso kusintha kwa mitengo yotsika mtengo yosungira zinthu, kumabweretsa mavuto ndi mwayi kwa anthu ambiri ogulitsa.
Ndondomeko yosinthidwayi ikuyimira chitukuko chaposachedwa cha Amazon pakukonza njira zake zoyendetsera zinthu mwachangu komanso mochulukira. Pansi pa dongosolo latsopanoli, ndalama zosungira zinthu m'malo operekera zinthu ku Amazon tsopano zikuwerengedwa makamaka potengera
pa kuchuluka kwa zinthu zomwe zili m'sitolo, osati kulemera kokha. Pakalipano, ma algorithm a kampaniyo akukonda kwambiri zinthu zazing'ono komanso zotsika mtengo kuti zigwiritsidwe ntchito bwino komanso mwachangu, zomwe zikugwirizana ndi kufunikira kwa ogula kuti apereke zinthu zofunika tsiku ndi tsiku mwachangu.
Kusiyana kwa Ogulitsa
Njira imeneyi ikuwoneka ngati lupanga lakuthwa konsekonse kwa ogulitsa ena, omwe amagulitsa zoposa 60% ya malonda pa nsanjayi. Ogulitsa zinthu zazing'ono, zokwera mtengo, komanso zotsika mtengo—monga zodzoladzola, zowonjezera, ndi zamagetsi zazing'ono—akhoza kudzipeza ali paubwino wapadera. Zogulitsa zawo mwachibadwa zimagwirizana ndi miyezo yatsopano yogwiritsira ntchito bwino, zomwe zingayambitse kuchepetsa ndalama zosungira ndikuwonjezera kuwonekera mkati mwa njira zofufuzira ndi kulangiza za Amazon.
Mosiyana ndi zimenezi, ogulitsa zinthu zolemera kwambiri, zoyenda pang'onopang'ono, kapena zamtengo wapatali pakati—kuphatikizapo zinthu zina zapakhomo, zida zamasewera, ndi mipando—amakumana ndi mavuto nthawi yomweyo. Kapangidwe ka ndalama zolipirira zinthu zambiri kangakweze kwambiri ndalama zosungiramo zinthu, makamaka pazinthu zomwe zimakhala ndi malo ambiri koma zimagulitsidwa pang'onopang'ono. Izi zimachepetsera mwachindunji phindu, zomwe zimapangitsa kuti mitengo, kuchuluka kwa zinthu zomwe zili m'sitolo, ndi njira zogulira zinthu zikonzedwenso.
Njira Yoyendetsera Deta Yosinthira
Poyankha kusinthaku, Amazon ikulangiza ogulitsa kuti agwiritse ntchito zida zowunikira bwino komanso zolosera mkati mwa Seller Central. Kampaniyo ikugogomezera kuti kupambana pansi pa ulamuliro watsopano kudzakhala kwa iwo omwe atsatira njira yokhazikika yogwiritsira ntchito deta.
“Ndondomeko ya 2025 si kungosintha ndalama zolipirira; ndi udindo wanzeru kwambiri pankhani yogula zinthu,” akutero katswiri wodziwa bwino njira zogulira zinthu ku Amazon. “Ogulitsa tsopano ayenera kudziwa bwino momwe zinthu zimafunira molondola, kukonza bwino ma CD kuti achepetse kulemera kwa zinthu, ndikupanga zisankho zanzeru zokhudza kutseka zinthu nthawi yayitali ndalama zosungiramo zinthu zisanakwere. Izi zikunena za kukhwima kwa ntchito.”
Kafukufuku wochititsa chidwi wachokera ku "HomeStyle Essentials," wogulitsa zinthu za kukhitchini ndi zapakhomo. Poyang'anizana ndi kukwera kwa mtengo komwe kukuyembekezeka pansi pa chitsanzo chatsopano chozikidwa pa kuchuluka kwa zinthu, kampaniyo idagwiritsa ntchito ma dashboard a Amazon omwe amagwira ntchito ndi zida zolosera za kufunikira kuti ichite bwino SKU. Mwa kusiya zinthu zazikulu komanso zosagulitsa kwambiri, kupanganso ma phukusi kuti azitha kugwiritsa ntchito bwino malo, ndikugwirizanitsa maoda ogulira ndi deta yolondola ya liwiro la malonda, HomeStyle Essentials idapeza kuchepa kwa 15% pamitengo yonse yokwaniritsa ndi kusunga mkati mwa kotala loyamba la kukhazikitsa mfundo.
Zotsatira Zazikulu ndi Chiyembekezo Chanzeru
Kusintha kwa mfundo za Amazon kukuwonetsa cholinga chake chosalekeza chofuna kuti unyolo wogulitsa zinthu ugwire bwino ntchito komanso kuti zinthu ziziyenda bwino, makamaka chifukwa cha kukwera kwa ndalama zogwirira ntchito padziko lonse lapansi. Kumalimbikitsa ogulitsa kuti athandize kuti zinthu ziyende bwino komanso mosavuta, zomwe cholinga chake ndi kupindulitsa makasitomala ndi liwiro lotumizira katundu komanso kusankha zinthu zambiri zomwe zimafunidwa.
Kwa ogulitsa, uthenga wake ndi womveka bwino: kusintha sikungatheke kukambirana. Mayankho ofunikira aukadaulo ndi awa:
Kulingalira kwa SKU:Kuyang'ana mizere ya zinthu nthawi zonse kuti mupewe zinthu zomwe zimayenda pang'onopang'ono komanso zomwe zimafuna malo ambiri.
Kukonza Maphukusi:Kuyika ndalama mu phukusi loyenera kuti muchepetse kukula kwa voliyumu.
Njira Zosinthira Mitengo:Kupanga mitundu yamitengo yofulumira yomwe imayang'anira mtengo weniweni wosungira zinthu.
Kugwiritsa Ntchito Zida za FBA:Kugwiritsa ntchito mosamala zida za Amazon's Restock Inventory, Manage Excess Inventory, ndi Inventory Performance Index.
Ngakhale kusinthaku kungayambitse mavuto kwa ena, kusintha kwa mfundo kumaonedwa ngati gawo la kukula kwachilengedwe kwa msika. Kumapindulitsa ntchito zopanda pake komanso kusakhala ndi deta yokwanira, zomwe zimakakamiza ogulitsa kuti azitha kuyang'anira zinthu mwanzeru, osati kungoyang'anira zinthu zazikulu.
Zokhudza Amazon
Amazon ikutsogozedwa ndi mfundo zinayi: kukonda makasitomala osati kuyang'ana kwambiri mpikisano, chilakolako chofuna kupanga zinthu zatsopano, kudzipereka pakuchita bwino ntchito, ndi kuganiza kwa nthawi yayitali. Amazon imayesetsa kukhala kampani yoyang'ana kwambiri makasitomala padziko lonse lapansi, olemba ntchito abwino kwambiri padziko lonse lapansi, komanso malo otetezeka kwambiri ogwirira ntchito padziko lapansi.
Nthawi yotumizira: Disembala-11-2025
