Mu kusintha kwakukulu mkati mwa makampani opanga zoseweretsa padziko lonse lapansi, zoseweretsa za ku China za Guofeng zikusintha kuchoka pa zinthu zosonkhanitsidwa kukhala zinthu zofunika kwambiri zachikhalidwe, zomwe zikukopa omvera apadziko lonse lapansi ndi kuphatikiza kwawo kwapadera kwa cholowa chawo chachikhalidwe komanso kapangidwe kamakono.
Msika wa zoseweretsa padziko lonse lapansi ukuwona kusintha kwakukulu: zoseweretsa za ku China za Guofeng, zomwe zimagwirizanitsa zinthu zachikhalidwe ndi zokongola zamakono, zikupeza kutchuka kwambiri kunja kwa dziko. Kusunthaku kukuyimira kusintha kuchoka pa "kutumiza zinthu kunja" kupita ku zenizeni"kutumiza kunja kwa chikhalidwe,"kumene zoseweretsa zimagwira ntchito ngati milatho yosinthirana chikhalidwe.
Makampani otsogola monga Pop Mart, 52TOYS, ndi HEYONE ali patsogolo, akuwonetsa kuti kukopa kuli mu njira yotsogola"kumasulira kwachikhalidwe"njira yomwe ikugwirizana ndi ogula padziko lonse lapansi.
01 Mizati Itatu ya Guofeng Yokopa Padziko Lonse
Kupambana kwa zoseweretsa za Guofeng padziko lonse lapansi kumadalira njira zitatu zofunika, kusintha chikhalidwe chakale cha ku China kukhala zinthu zofunika kwambiri padziko lonse lapansi.
Choyamba, migodi yachikhalidwe yozama yokhala ndi mapangidwe amakono.Makampani akupitirira zizindikiro zosafunikira monga zinjoka kapena ma panda. M'malo mwake, akufufuza za chikhalidwe chakuya, ndikuchimasuliranso kwa achinyamata apadziko lonse lapansi masiku ano.
Mwachitsanzo, Pop Mart yawona ndalama zomwe imapeza kunja kwa dzikolo zikuwonjezera ndalama zoposa 40% ya ndalama zonse zomwe inapeza, ndipo misika ku Europe ndi America ikukula ndi zoposa 200% kwa zaka zitatu zotsatizana. Kugwirizana kwake ndi Palace Museum pa mndandanda wa A Thousand Li of Rivers and Mountains kunasintha bwino zojambula zakale kukhala zinthu zamakono zosonkhanitsira zinthu.
Mofananamo, munthu wa "Tang Niu", wouziridwa ndi chifaniziro cha Tang Dynasty kuchokera ku Shaanxi History Museum, wakhala chizindikiro cha chikhalidwe ku Xi'an, chomwe chimawonekera pamakhadi oyendera anthu onse komanso pa zosowa za tsiku ndi tsiku.
Chachiwiri, njira zatsopano zophunzitsira za IP ndi mgwirizano pakati pa mayiko osiyanasiyana.Makampaniwa akukula kuchoka pa kupanga zinthu zosavuta kupita ku ulimi wa IP wokhazikika. Zoseweretsa izi sizilinso zoseweretsa chabe; ndi"magalimoto ofunika kwambiri pamaganizo ndi pakusintha chikhalidwe."
Makampani opanga zinthu akupanga nkhani zambiri zokhudza ma IP awo. Mwachitsanzo, munthu wa HEYONE wotchedwa "MIMI," yemwe adawonetsedwa mu mndandanda wa mabokosi akhungu aku Southeast Asia, akuwonetsa zokongola zakale zaku East, zomwe zimapangitsa kuti zinthu zachikhalidwe zikhale zosonkhanitsidwa komanso zogwirizana. Mgwirizano wopitilira malire, monga womwe ulipo pakati pa makampani a zoseweretsa ndi nyumba zosungiramo zinthu zakale kapena zochitika zamasewera, umawonjezera mphamvu ndi kufikira kwa IP.
Chachitatu, malonda opangidwa ndi anthu ambiri komanso kufalikira kwa chikhalidwe.Chidziwitso chofunikira chomwe chikuyendetsa bwino ndichakuti kutumiza kunja kwa chikhalidwe sikukhudzatkukakamiza chikhalidwe cha ku China. Ndi zakusintha ndi kupeza mfundo zomwe zimagwirizana.
Njira ya Pop Mart ikupereka chitsanzo cha "ma global framework + ma local plugins" awa. Izi zitha kuphatikizapo kugwirizana ndi ojambula zithunzi aku Singapore kuti apange ma editions ochepa a chikhalidwe cha Peranakan kapena kuphatikiza zinthu za Shakespearean mu sitolo yake yayikulu ku London. Njirayi imatsimikizira kuti omvera akumaloko akugwirizana ndi zomwe IP ikutanthauza komanso kuti imadziwika bwino.
02 Kuchokera ku Zogulitsa Kupita ku Chikhalidwe: Njira ya “Go Global” Ikugwira Ntchito
Kusintha kuchoka pa mabokosi otumizira katundu kupita ku chikhalidwe chogawana ndi njira yokonzedwa bwino yoyendetsedwa ndi kulowa pamsika mwanzeru komanso zokumana nazo zozama.
Makampani aku China akukulitsa kwambiri ntchito yawo padziko lonse lapansi kudzera mundalama mwachindunji m'masitolo akunja ndi zochitika zotsatsa zomwe zimakhudza kwambiri.
Pop Mart yatsegula masitolo 571 padziko lonse lapansi m'maiko 18, kuphatikizapo malo ku UK ndi Indonesia. HEYONE adasankha malo ogulitsira otchuka a ICONSIAM ku Bangkok pa chochitika chachikulu cha mwezi umodzi mu Seputembala 2025, zomwe zidapanga chodabwitsa chomwe chidagulitsa mitundu yambiri yazinthu ndikulamulira zomwe zikuchitika pa malo ochezera a pa Intaneti.
Zochitika zongotulukirazi ndi zothandiza kwambiri. Si malo ogulitsira okha komansozochitika zachikhalidwe zodabwitsazomwe zimathandiza ogula akunja kuti azitha kulankhula ndi dziko la kampaniyi, zomwe zimapangitsa kuti anthu azigwirizana kwambiri.
Kuphatikiza apo, makampani akugwiritsa ntchito mphamvu ya nsanja za digito. Makampani monga Dongguan Fuzhiyu Toy amagwiritsa ntchito TikTok ndi Instagram kupanga ma IP awo ngati"Zizindikiro za chikhalidwe cha m'badwo wa Z,"kuchita zinthu mwachindunji ndi achinyamata padziko lonse lapansi.
Ena, monga Fuzhiyu, amagwira ntchito limodzi ndi ophunzira opanga mapangidwe ochokera kumayiko ena kuti agwire ntchito limodzi popanga zinthu zosiyanasiyana, zomwe zimapangitsa achinyamata ochokera kumayiko ena kukhala akazembe a makampani komanso kuonetsetsa kuti zinthu zawo zikugwirizana ndi chikhalidwe kuyambira pachiyambi.
Tsogolo la chidole cha Guofeng lili mu kuphatikizana kwakuya kwa chikhalidwe ndi luso laukadaulo. Pamene makampani akupitiliza kukonza njira zawo, cholinga chawo chidzasintha kukhala kupanga zokumana nazo zozama kwambiri, zomwe zitha kugwiritsidwa ntchitoAR ndi VRkuti alole ogula padziko lonse lapansi kuti azitha kuyanjana ndi nkhani zachikhalidwe zomwe zili kumbuyo kwa zoseweretsa. Kusintha kumeneku kukulonjeza kulimbitsa malo a zoseweretsa zachikhalidwe zaku China padziko lonse lapansi.
Nthawi yotumizira: Sep-27-2025
