SHENZHEN, Seputembala [XX] — Pamene kugwiritsa ntchito zoseweretsa padziko lonse lapansi kukusintha kwambiri pa intaneti, nsanja zitatu zazikulu zikulamulira malo ochitira malonda apaintaneti omwe ali ndi njira zosiyanasiyana komanso miyezo yogwirira ntchito. TikTok Shop, Amazon, ndi Temu akusintha momwe zoseweretsa zimafikira misika yapadziko lonse lapansi, iliyonse ikupanga malo apadera pakukula kwa GMV, zomwe zikuchitika pazinthu, komanso mitundu yopindulitsa. Deta yatsopano ya 2025 ikuwonetsa njira zosiyanasiyana zomwe zimapereka chidziwitso chofunikira kwa ogulitsa kunja omwe akuyenda mu gawo losinthasinthali.
Kukula kwa GMV: Njira Zosiyanasiyana Msika Wokwera Kwambiri
Msika wapadziko lonse wa malonda a zoseweretsa pa intaneti ukuyembekezeka kukula ndi 3.7% chaka chilichonse mu 2025, koma avareji iyi imabisa kusiyana kwakukulu pamapulatifomu osiyanasiyana. Amazon imasunga udindo wake wotsogola ndi GMV ya gulu la zoseweretsa yomwe ikuyerekeza kuti ipitilira $28 biliyoni, zomwe zikuyimira kuwonjezeka kwa 8.2% kuchokera mu 2024, malinga ndi akatswiri amakampani. Dongosolo lake lokhwima komanso ogwiritsa ntchito ambiri akupitilizabe kupititsa patsogolo kukula, makamaka panthawi yogula zinthu zazikulu monga Black Friday komwe phindu lake limawonekera kwambiri. "M'nyengo yotanganidwa, kugulitsa zoseweretsa ku Amazon kumatha kuwirikiza kawiri ndalama zomwe timapeza papulatifomu," akutero Chen Hong, wogulitsa zoseweretsa pamapulatifomu ambiri.
TikTok Shop ikubwera ngati mpikisano womwe ukukula mofulumira kwambiri, ndipo gulu lake la zoseweretsa ndi zosangalatsa likukula kwambiri. Ku Singapore kokha, masitolo akuluakulu ogulitsa zoseweretsa pa TikTok Shop adapanga GMV pakati pa \(301,000-\)500,000 kumayambiriro kwa chaka cha 2025, ndipo zomwezi zawonedwanso m'misika ya Southeast Asia ndi Europe ndi America. Ziwerengero zamakampani zikusonyeza kuti TikTok Shop yapadziko lonse lapansi ya zoseweretsa zoseweretsa GMV ikhoza kukula ndi kupitirira 45% mu 2025, chifukwa cha njira yake yogulitsira anthu yomwe imasokoneza zosangalatsa ndi kugula.
Pakadali pano, Temu yadzikhazikitsa ngati mphamvu yosokoneza yomwe ikukula pafupifupi 30% mu zoseweretsa za GMV, pogwiritsa ntchito njira zake zokwera mtengo komanso mfundo zothandizira. Pulatifomuyi imachita bwino kwambiri m'magulu omwe ali ndi bajeti yotsika, ngakhale kusintha kwaposachedwa kukuwonetsa kuyang'ana kwambiri pazinthu zokwera mtengo ($25+) kudzera mu zothandizira zomwe zimafunidwa. Ngakhale zoseweretsa zake zonse za GMV zikutsalira kumbuyo kwa Amazon, kukula kwachangu kwa Temu kwatenga gawo lalikulu pamsika m'magawo omwe amaganizira mitengo.
Zochitika Zamalonda: Makhalidwe Ogulitsidwa Kwambiri Omwe Amagulitsidwa Papulatifomu
Malo ogulitsira zinthu pa nsanja iliyonse amawonetsa kuchuluka kwa ogwiritsa ntchito komanso njira zopezera zinthu. Nkhani za kupambana kwa zoseweretsa za TikTok Shop zimayang'aniridwa ndi zoseweretsa zamakono komanso zinthu zosonkhanitsidwa zomwe zimakula kwambiri pogawana zinthu zambiri. Zosonkhanitsa makadi ndi mabokosi osawoneka bwino zimawonekera kwambiri, ndipo masitolo aku Singapore monga Crown Collectorr ndi 18 Cards amapeza malonda amphamvu kudzera muzotulutsa zochepa komanso kutulutsa zinthu zomwe sizikupezeka m'mabokosi. Izi zikugwirizana ndi zomwe zikuchitika m'makampani ambiri pomwe zoseweretsa zoyendetsedwa ndi IP zimakhala ndi phindu lalikulu kuposa 60%.
Kabukhu ka zidole ka Amazon kakadali kosiyana kwambiri, kofanana ndi makasitomala ake ambiri. Ngakhale magulu achikhalidwe monga zidole ndi zoseweretsa zophunzitsira akupitilizabe kuchita bwino, zomwe zimagulitsidwa kwambiri pa pulatifomu ya 2025 zikuphatikizapo zinthu zosiyanasiyana za STEM, zinthu zovomerezeka, ndi zinthu zapamwamba zosonkhanitsidwa. Kusiyanasiyana kumeneku kukuwonetsa malo a Amazon ngati malo amodzi ogulira mabanja, kuyambira zoseweretsa za tsiku ndi tsiku mpaka zinthu zamtengo wapatali zosangalalira.
Zoseweretsa zabwino kwambiri za Temu zimaika patsogolo mtengo wake komanso kukongola kwake, ndi zoseweretsa zopepuka, nyumba zosavuta, komanso masewera akale omwe akutsogolera malonda. Komabe, nsanjayi ikuwonetsa zinthu zapakatikati pamene ikusintha njira yake yothandizira. "Njira ya Temu imakonda zinthu zosakwana $20 koma tsopano imagwiritsa ntchito zinthu zokwera mtengo kwambiri ndi ndalama zothandizira nsanja," akutero wogulitsa zoseweretsa ku Guangzhou yemwe ndi katswiri pa masewera a ana. Kusinthaku kukupangitsa pang'onopang'ono kusinthasintha zomwe Temu amapereka zoseweretsa kupitirira njira zotsika mtengo zokha.
Njira Zogwirira Ntchito: Ma Model a Pulatifomu Akugwira Ntchito
Njira zosiyanasiyana zogwirira ntchito za nsanjazi zimakhudza kwambiri zomwe ogulitsa ndi zotsatira zake akumana nazo. Dongosolo la Amazon lokhwima limagogomezera kusaka ndi kudalirika, ndi njira yake ya A9 yopindulitsa mindandanda yokonzedwa bwino komanso kukhutitsa makasitomala nthawi zonse. Ogulitsa amaika ndalama zambiri pakukonza mawu ofunikira, kutsatsa kothandizidwa, komanso kusunga miyezo yapamwamba yokwaniritsa kudzera mu FBA (Fulled by Amazon). Ngakhale izi zimapangitsa kuti anthu ambiri alowe, zimaperekanso kuchuluka kwa anthu omwe amalowa komanso kudalirana kuchokera kwa ogula okhazikika.
Njira ya TikTok Shop imayang'ana kwambiri kupeza zinthu zomwe zili mkati, kuphatikiza makanema afupiafupi, makanema amoyo, ndi mgwirizano wa anthu okhudzidwa ndi zinthu zomwe zili mkati mwa kugula. Ogulitsa zidole opambana pa TikTok amagwiritsa ntchito ziwonetsero za zinthu, zovuta zomwe ogwiritsa ntchito amapanga, komanso magawo a mafunso ndi mayankho nthawi yeniyeni kuti alimbikitse kugula zinthu mopupuluma. "Tidachulukitsa kawiri malonda athu a zidole titagwirizana ndi makolo okhudzidwa ndi kutulutsa makanema," akutero manejala wa mtundu wa zidole ku Singapore. Zopinga zochepa za nsanjayi kuti anthu azitha kulowa zimalola makampani odziwa bwino ntchito kuyesa mwachangu ndikukulitsa zinthu zomwe zikuyenda bwino.
Chitsanzo cha Temu chimayang'ana kwambiri pamitengo yokwera komanso ntchito zosavuta, ndi mitengo yotsika kwambiri ya komishoni (akuti ndi 3-5% poyerekeza ndi 15% ya Amazon ya zoseweretsa) komanso ndalama zochepa zotsatsa. Ntchito (yathunthu) ya nsanjayi imayang'anira zinthu ndi ntchito kwa makasitomala, kuchepetsa ntchito yogulitsa koma kuchepetsa kulamulira kwa malonda. Kuyambitsa kwaposachedwa kwa Temu kwa njira (zoyang'aniridwa pang'ono) kumapereka kusinthasintha kwakukulu pamene kumasunga zabwino za mtengo.
Kusanthula Phindu: Kulinganiza Kuchuluka ndi Malire
Kusintha kwa phindu kumasiyana kwambiri pa nsanja zosiyanasiyana chifukwa cha kusiyana kwa mitengo ndi njira zogulira. Ogulitsa a Amazon amakumana ndi ma komishoni okwera komanso ndalama zotsatsa koma amapindula ndi mitengo yapamwamba yapakati komanso kukhulupirika kwa makasitomala. Ogulitsa zoseweretsa zamaphunziro amanena kuti amapeza phindu la 8-12% pa Amazon, ndipo zinthu zapamwamba zosonkhanitsidwa zimafika 15-20% ngakhale kuti ndalama zambiri zotsatsa zimayikidwa.
Ndalama zochepa za Temu zimachepetsera mitengo yake yotsika, zomwe zimapangitsa kuti pakhale mpikisano wodabwitsa pamagulu ena. "Phindu lathu pa chinthu chilichonse ndi lotsika pa Temu, koma kuchuluka kwake komanso ndalama zochepa zogwirira ntchito zimapangitsa kuti ikhale yopindulitsa," akutero wogulitsa zoseweretsa zoyambira. Komabe, kugogomezera kwa nsanjayi pamitengo yotsika kumapangitsa kuti opanga zinthu azivutika, makamaka pazinthu zomwe zili ndi kusiyana kochepa.
TikTok Shop imapereka mwayi waukulu kwambiri wopeza zinthu zofalitsidwa ndi ma virus, ndipo mgwirizano wabwino wa IP umapeza phindu la 25-30% panthawi yomwe zinthu zikuyenda bwino kwambiri. Komabe, izi zimabwera ndi mitengo yokwera yopanga zinthu komanso kusasinthasintha kwakukulu kwa malonda. "Kanema mmodzi wofalitsidwa ndi ma virus amatha kugulitsa mayunitsi 10,000 pa sabata, koma kusungabe mphamvuyo kumafuna ndalama zokhazikika," akutero wopanga masewera a makadi.
Malangizo Abwino kwa Ogulitsa Zinthu Kunja
Njira yabwino kwambiri yogulitsira zinthu imadalira mtundu wa malonda ndi zolinga za bizinesi. Zoseweretsa zapamwamba komanso zophunzitsa zimagwira ntchito bwino kwambiri pa Amazon, komwe makasitomala amayamikira khalidwe ndi ndemanga. Zinthu zamakono monga mabokosi osawoneka bwino ndi zinthu zosonkhanitsidwa zimakula bwino pa pulogalamu yodziwika bwino ya TikTok Shop. Zinthu zoyambira zotsika mtengo komanso zotsatsa zimapeza omvera awo pa Temu, makamaka ndi ndalama zothandizira zatsopano za nsanjayi zokwera mtengo.
Ogulitsa ambiri opambana amagwiritsa ntchito njira yogwiritsira ntchito nsanja zambiri, pogwiritsa ntchito Amazon kuti zinthu zikhazikike, TikTok Shop kuti igwiritse ntchito zinthu zomwe zikugulitsidwa, ndi Temu kuti iwonjezere kuchuluka kwa zinthu zomwe zili mu akauntiyi. "Timagawa 60% ya zinthu zomwe zili mu akauntiyi ku Amazon, 30% ku TikTok kuti itulutse zinthu zatsopano, ndi 10% ku Temu kuti ichotse zinthu," akutero wogulitsa zidole wamkulu waku China. Njira yolinganizayi imachepetsa zoopsa pamene ikugwiritsa ntchito mphamvu za nsanja iliyonse.
Pamene malonda a zoseweretsa ochokera m'mayiko osiyanasiyana akusintha, njira zogwiritsira ntchito nsanjayi zidzakhala zofunika kwambiri. Kupambana tsopano sikutanthauza zinthu zabwino zokha, komanso kufananiza zinthuzo ndi njira yoyenera yogwiritsira ntchito nsanjayi—kaya kudalirika kwa Amazon, kuthekera kwa TikTok kufalikira, kapena kugwiritsa ntchito bwino ndalama kwa Temu. Kwa ogulitsa kunja omwe akuyenda m'malo ovuta awa, kumvetsetsa mfundo izi ndikofunikira kwambiri kuti atsegule kukula kwa msika wa zoseweretsa padziko lonse lapansi mu 2025 ndi kupitirira apo.
Nthawi yotumizira: Sep-19-2025
