Pamene chaka cha 2024 chikuyandikira, makampani opanga zoseweretsa padziko lonse lapansi akupitilizabe kusintha, kuwonetsa zochitika zazikulu, kusintha kwa msika, ndi zatsopano. Mwezi wa Julayi wakhala mwezi wosangalatsa kwambiri kwa makampaniwa, wodziwika ndi kuyambitsidwa kwa zinthu zatsopano, kuphatikiza ndi kugula, kuyesetsa kokhazikika, komanso zotsatira za kusintha kwa digito. Nkhaniyi ikufotokoza za chitukuko ndi zochitika zazikulu zomwe zikukhudza msika wa zoseweretsa mwezi uno.
1. Kukhazikika Kuli Pachimake Chimodzi mwa zinthu zomwe zadziwika kwambiri mu Julayi ndichakuti makampaniwa akuyang'ana kwambiri pa kusunga chilengedwe. Ogula akusamala kwambiri za chilengedwe kuposa kale lonse, ndipo opanga zidole akulabadira. Makampani akuluakulu monga LEGO, Mattel, ndi Hasbro onse alengeza za kupita patsogolo kwakukulu pakupanga zinthu zosamalira chilengedwe.
Mwachitsanzo, LEGO yadzipereka kugwiritsa ntchito zipangizo zokhazikika muzinthu zake zonse zazikulu komanso ma phukusi pofika chaka cha 2030. Mu Julayi, kampaniyo idakhazikitsa mzere watsopano wa njerwa zopangidwa ndi mabotolo apulasitiki obwezerezedwanso, zomwe zikuwonetsa gawo lofunika kwambiri paulendo wawo wopita ku chitukuko. Mattel yakhazikitsanso mitundu yatsopano ya zoseweretsa pansi pa gulu lawo la "Barbie Loves the Ocean", lopangidwa ndi mapulasitiki obwezerezedwanso opita kunyanja.
2. Kuphatikiza Ukadaulo ndi Zoseweretsa Zanzeru
Ukadaulo ukupitiliza kusintha makampani oseweretsa. July wawona kuwonjezeka kwa zoseweretsa zanzeru zomwe zimagwirizanitsa luntha lochita kupanga, zenizeni zowonjezeka, ndi intaneti ya zinthu (IoT). Zoseweretsa izi zapangidwa kuti zipereke zokumana nazo zolumikizirana komanso zophunzitsira, kutseka kusiyana pakati pa masewero akuthupi ndi a digito.
Anki, wodziwika ndi zoseweretsa zake za robotic zomwe zimagwiritsa ntchito AI, adatulutsa chida chawo chaposachedwa, Vector 2.0, mu Julayi. Mtundu watsopanowu uli ndi luso lowonjezera la AI, zomwe zimapangitsa kuti ikhale yolumikizana bwino komanso yomvera malamulo a ogwiritsa ntchito. Kuphatikiza apo, zoseweretsa zenizeni monga Merge Cube, zomwe zimalola ana kugwira ndikulumikizana ndi zinthu za 3D pogwiritsa ntchito piritsi kapena foni yam'manja, zikutchuka kwambiri.
3. Kukwera kwa Zinthu Zosonkhanitsidwa
Zoseweretsa zosonkhanitsidwa pamodzi zakhala zikutchuka kwambiri kwa zaka zingapo, ndipo July yalimbitsa kutchuka kwawo. Mitundu monga Funko Pop!, Pokémon, ndi LOL Surprise ikupitilirabe kulamulira msika ndi zatsopano zomwe zimakopa ana ndi akuluakulu osonkhanitsa.
Mu Julayi, Funko adayambitsa zosonkhanitsira zapadera za San Diego Comic-Con, zomwe zinali ndi zithunzi zochepa zomwe zidayambitsa chipwirikiti pakati pa osonkhanitsa. Kampani ya Pokémon idatulutsanso makadi atsopano ogulitsa ndi zinthu kuti akondwerere chikondwerero chawo chomwe chikuchitika, ndikusungabe kukhalapo kwawo pamsika.
4. Zoseweretsa Zophunzitsamu Kufunika Kwambiri
Popeza makolo akuchulukirachulukira kufunafuna zoseweretsa zomwe zimapatsa maphunziro abwino, kufunikira kwaSTEMZoseweretsa (Sayansi, Ukadaulo, Uinjiniya, ndi Masamu) zawonjezeka kwambiri. Makampani akuyankha ndi zinthu zatsopano zomwe zapangidwa kuti kuphunzira kukhale kosangalatsa.
Mu Julayi, zida zatsopano za STEM zidatulutsidwa kuchokera ku makampani monga LittleBits ndi Snap Circuits. Zida zimenezi zimathandiza ana kupanga zida zawo zamagetsi ndikuphunzira zoyambira za circuitry ndi mapulogalamu. Osmo, kampani yodziwika bwino yosakaniza masewera a digito ndi thupi, idayambitsa masewera atsopano ophunzitsira omwe amaphunzitsa kulemba ma code ndi masamu kudzera mumasewera olumikizana.
5. Zotsatira za Nkhani za Unyolo Wopereka Zinthu Padziko Lonse
Kusokonekera kwa unyolo wogulira zinthu padziko lonse lapansi komwe kwachitika chifukwa cha mliri wa COVID-19 kukupitirirabe kukhudza makampani opanga zoseweretsa. Mu Julayi, opanga zinthu akukumana ndi kuchedwa komanso kukwera kwa mitengo ya zinthu zopangira ndi kutumiza.
Makampani ambiri akufuna kusintha njira zawo zogulira zinthu kuti achepetse mavutowa. Ena akuyika ndalama mu kupanga zinthu zakomweko kuti achepetse kudalira kutumiza zinthu kunja kwa dziko. Ngakhale kuti pali mavuto amenewa, makampaniwa akadali olimba, ndipo opanga akupeza njira zatsopano zokwaniritsira zosowa za ogula.
6. Malonda apaintaneti ndi Kutsatsa Kwapaintaneti
Kusintha kwa kugula zinthu pa intaneti, komwe kwakulitsidwa ndi mliriwu, sikukuwonetsa zizindikiro zoti zinthu zichepa. Makampani oseweretsa akuyika ndalama zambiri m'mapulatifomu amalonda apaintaneti komanso malonda a digito kuti afikire makasitomala awo.
Mu Julayi, makampani angapo adayambitsa zochitika zazikulu zogulitsa pa intaneti komanso zotulutsa zapadera pa intaneti. Tsiku Lalikulu la Amazon, lomwe linachitika pakati pa Julayi, lidawona kugulitsa kwakukulu m'gulu la zidole, zomwe zikuwonetsa kufunika kwakukulu kwa njira zama digito. Mawebusayiti ochezera pa intaneti monga TikTok ndi Instagram nawonso akhala zida zofunika kwambiri zotsatsira malonda, ndipo makampani amagwiritsa ntchito mgwirizano ndi anthu kuti akweze malonda awo.
7. Kuphatikizana ndi Kugula
Mwezi wa Julayi wakhala wotanganidwa kwambiri pakuphatikizana ndi kugula zidole m'makampani opanga zidole. Makampani akufuna kukulitsa ma portfolio awo ndikulowa m'misika yatsopano kudzera mu kugula zinthu mwanzeru.
Hasbro yalengeza za kugula kwake studio ya masewera odziyimira pawokha D20, yodziwika ndi masewera awo atsopano a bolodi ndi ma RPG. Izi zikuyembekezeka kulimbitsa kupezeka kwa Hasbro pamsika wamasewera a patebulo. Pakadali pano, Spin Master yagula Hexbug, kampani yodziwika bwino ndi zoseweretsa za robotic, kuti iwonjezere zopereka zawo zoseweretsa zaukadaulo.
8. Udindo wa Zilolezo ndi Mgwirizano
Kupereka zilolezo ndi mgwirizano zikupitirizabe kugwira ntchito yofunika kwambiri mumakampani opanga zidole. July yawona mgwirizano wodziwika bwino pakati pa opanga zidole ndi makampani osangalatsa.
Mwachitsanzo, Mattel adayambitsa magalimoto atsopano a Hot Wheels ouziridwa ndi Marvel Cinematic Universe, pogwiritsa ntchito kutchuka kwa mafilimu a superhero. Funko adakulitsanso mgwirizano wake ndi Disney, ndikutulutsa anthu atsopano kutengera anthu akale komanso amakono.
9. Kusiyanasiyana ndi Kuphatikizidwa mu Kapangidwe ka Zoseweretsa
Pali kugogomezera kwakukulu pa kusiyanasiyana ndi kuphatikizidwa mu makampani opanga zoseweretsa. Makampani opanga zoseweretsa akuyesetsa kupanga zinthu zomwe zimasonyeza dziko losiyanasiyana lomwe ana amakhalamo.
Mu Julayi, American Girl adayambitsa zidole zatsopano zomwe zimayimira mafuko ndi luso losiyanasiyana, kuphatikiza zidole zokhala ndi zothandizira kumva ndi mipando ya olumala. LEGO idakulitsanso mitundu yosiyanasiyana ya anthu, kuphatikiza zidole zachikazi komanso zosakhala za binary m'maseti awo.
10. Kuzindikira Msika Wapadziko Lonse
M'madera osiyanasiyana, misika yosiyanasiyana ikukumana ndi zochitika zosiyanasiyana. Ku North America, pali kufunikira kwakukulu kwa zoseweretsa zakunja ndi zogwira ntchito pamene mabanja akufunafuna njira zosangalalira ana nthawi yachilimwe. Misika ya ku Europe ikuwona kuyambiranso kwa zoseweretsa zachikhalidwe monga masewera a bolodi ndi ma puzzle, chifukwa cha chikhumbo chofuna kuchita zinthu zolimbitsa banja.
Misika ya ku Asia, makamaka China, ikupitilizabe kukhala malo ofunikira kwambiri pakukula. Makampani akuluakulu amalonda apaintaneti mongaAlibabandipo JD.com inanena kuti malonda akuwonjezeka m'gulu la zoseweretsa, ndipo pakufunika kwambiri zoseweretsa zophunzitsira komanso zaukadaulo.
Mapeto
Mwezi wa Julayi wakhala mwezi wosangalatsa kwambiri kwa makampani opanga zoseweretsa padziko lonse lapansi, wodziwika ndi luso lamakono, khama lokhazikika, komanso kukula kwa njira. Pamene tikulowa mu theka lomaliza la chaka cha 2024, izi zikuyembekezeka kupitiliza kusintha msika, zomwe zikuyendetsa makampaniwa kuti akhale ndi tsogolo lokhazikika, lodziwa bwino zaukadaulo, komanso lophatikiza anthu onse. Opanga ndi ogulitsa zoseweretsa ayenera kukhala osamala komanso olabadira izi kuti agwiritse ntchito mwayi womwe umabwera nawo ndikukumana ndi mavuto omwe amabwera nawo.
Nthawi yotumizira: Julayi-24-2024
