Pamene malonda apaintaneti padziko lonse lapansi akukula, kufunafuna misika yokwera kwambiri kwatsogolera ogulitsa anzeru kupitirira North America ndi Europe kupita ku chuma champhamvu cha Latin America ndi Middle East. Pano, Mercado Libre ndi Noon, omwe ndi akatswiri m'chigawochi, si nsanja zokha komanso ndi alonda, omwe amapereka njira yopambana kudzera mu ndalama zozama komanso malo ambiri. Kwa ogulitsa ochokera m'malire, kusintha malinga ndi "madera awo" kulima mozama"Ma model akukhala chinsinsi chotsegulira misika ya ogula mabiliyoni ambiri."
Mercado Libre: Kupambana Latin America Kudzera mu Ulamuliro wa Zamalonda
Ku Latin America, njira ya Mercado Libre imayang'ana kwambiri pakugonjetsa mavuto akuluakulu okhudzana ndi kayendetsedwe ka zinthu m'derali kuti ipereke chithandizo chabwino kwa makasitomala. "Ndondomeko yosungiramo zinthu m'malo osungiramo katundu ndi kugawa katundu" (Ndondomeko Yosungiramo Zinthu M'malo Osungiramo Zinthu ndi Kutumiza) ya nsanjayi ndi yofunika kwambiri pa mfundo zake za 2025, zomwe zimakakamiza ogulitsa kuti apeze zinthu m'malo osungiramo katundu kuti apititse patsogolo kutumiza katundu.
Netiweki yolimba ya nsanjayi, Meli Fulfillment, ndi yosintha kwambiri. Ogulitsa omwe amagwiritsa ntchito nyumba zawo zosungiramo katundu ku Brazil kapena ku Mexico amatha kutumiza zinthu m'mizinda ikuluikulu kwa masiku 1-3, mosiyana kwambiri ndi kudikira kwa milungu ingapo komwe kumachitika chifukwa cha kutumiza zinthu m'maiko osiyanasiyana. Kuthamanga kumeneku ndi chida champhamvu chosinthira zinthu komanso ngalande yopikisana kwambiri. Nkhani za kupambana, monga wogulitsa zamagetsi waku China yemwe adakhazikitsa njira yodziwika bwino yosungiramo zinthu "zosungiramo zinthu zitatu", zikuwonetsa momwe luso la zinthu limathandizira kukula kwa nsanjayi.
Kupatula liwiro, Mercado Libre imagwirizanitsa njira yonse yogulitsira. Imapereka Mercado Pago, njira yolipira ya digito yofunika kwambiri m'derali komwe ndalama ndi zolipira zimakhala zotchuka. Kwa ogulitsa, izi zikutanthauza kuti malonda osavuta komanso otetezeka popanda kuwononga ndalama zambiri m'derali.
Masana: Kugwira Middle East ndi Chikhalidwe Cholondola
Ku Middle East, njira yopambana ya Noon ndi yolondola pa chikhalidwe ndi chilankhulo. Nsanjayi imagwira ntchito pogwiritsa ntchito njira yodziwika bwino ya "Chiarabu choyamba, chogwiritsa ntchito Chingerezi". Ngakhale kuti gawo la ogulitsa lili mu Chingerezi, Chiarabu ndi chilankhulo cha malonda chomwe chili patsogolo. Deta ikusonyeza kuti mndandanda wazinthu zomwe zili ndi mafotokozedwe abwino a Chiarabu zimawona kuchuluka kwa kusintha mpaka 30% kuposa mitundu ya Chingerezi yokha.
Noon amathandizira kwambiri kumasulira kumeneku, kupatsa ogulitsa ntchito zaulere zomasulira pogwiritsa ntchito AI kuti apeze mitu ndi zinthu zofunika. Komabe, kupambana kwenikweni kumafuna zambiri kuposa kumasulira mawu okha. Kumafuna luntha la chikhalidwe—kusintha malonda kuti agwiritsidwe ntchito pa Ramadan, kugwiritsa ntchito zithunzi zowoneka bwino, komanso kupewa zoletsa zachipembedzo kapena zachikhalidwe pakupereka zinthu. Wogulitsa yemwe adasinthanso chipewa chosambira chokhala ndi tsatanetsatane wa "golide" ndi zolemba zachiarabu za Ramadan adawona malonda ndi kukwera mtengo kwapamwamba, zomwe zikuwonetsa mphamvu ya kumasulira kwakuya kumeneku.
Monga Mercado Libre, Noon imaika ndalama zambiri muzinthu zogulira zinthu kuti ikwaniritse ziyembekezo zapamwamba za ogula aku Middle East, kuonetsetsa kuti kugula zinthu zamtengo wapatali komanso zapafupi zikugwirizana ndi kutumiza zinthu mwachangu komanso modalirika.
Zofunikira Zanzeru kwa Ogulitsa
Kwa ogulitsa padziko lonse lapansi omwe akuyang'ana malire awa, kupambana kumadalira pa mfundo zazikulu:
Landirani Zinthu Zapafupi:Pa Mercado Libre, kugwiritsa ntchito Fulfillment by Mercado Libre (FBM) kapena malo osungiramo zinthu odalirika a anthu ena akusintha kuchoka pa phindu kupita pa kufunika kopikisana komanso kugwiritsa ntchito ndalama moyenera.
Sungani Ndalama Mu Kutanthauzira Koyenera Kwa Malo:Masana, kulemba nkhani za Chiarabu ndi upangiri wa chikhalidwe ndi ndalama zomwe sizingakambiranedwe. Ogulitsa ayenera kupitirira kumasulira kwa makina operekedwa papulatifomu kuti apange nkhani zokopa komanso zowona zachikhalidwe.
Mvetsetsani Makhalidwe a Malipiro Akomweko:Kuphatikiza njira zolipirira za m'deralo monga ma voucher a ndalama ku Latin America kapena ma wallet otchuka a digito ku Gulf ndikofunikira kwambiri pochepetsa kusiya kugwiritsa ntchito ngolo.
Njira Yotsogola
Mercado Libre ndi Noon zikuwonetsa kukwera kwa "malo olima a Deep m'chigawo" (malo okhazikika m'chigawo) - mabungwe omwe amaphatikiza ukadaulo wapadziko lonse lapansi ndi kumvetsetsa kosayerekezeka kwa zomangamanga zakomweko, chikhalidwe, ndi machitidwe a ogula. Monga momwe kafukufuku wa dLocal akutsimikizira, misika iyi ya "Global South" ili okonzeka kuyendetsa kukula kwachuma padziko lonse lapansi kwa zaka khumi zikubwerazi, zomwe zimapangitsa kuti ikhale yofunika kwambiri pa mbiri ya wogulitsa aliyense.
Kwa ogulitsa m'malire, uthengawu ndi womveka bwino. Kukula kwa malonda apaintaneti kukuchitika m'misika yatsopanoyi, koma sikungawonekere ndi njira imodzi yokha. Kupambana kudzakhala kwa iwo omwe amagwirizana kwambiri ndi akuluakulu am'deralo ndikudzipereka kugwira ntchito motsatira malamulo awo—kuika patsogolo luso loyendetsa zinthu ku Latin America ndi luntha la chikhalidwe ku Middle East.
Nthawi yotumizira: Disembala-17-2025
