Kulimba Msika ndi Zoyendetsa Kukula Mwanzeru
Ngakhale kuti malonda a zinthu padziko lonse lapansi akuyembekezeka kukula pang'onopang'ono kufika pafupifupi 0.5% mu 2026, chidaliro cha makampani chikupitirirabe kukhala chapamwamba. 94% ya atsogoleri amalonda akuyembekeza kuti kukula kwa malonda awo mu 2026 kudzafanana kapena kupitirira mu 2025. Pa gawo la zoseweretsa, kulimba mtima kumeneku kumakhazikika pa kufunikira kokhazikika. Msika wapadziko lonse wa zoseweretsa ndi masewera ukuyembekezeka kukhalabe ndi Compound Annual Growth Rate (CAGR) yokhazikika ya 4.8% kuyambira 2026 kupita mtsogolo, chifukwa cha kuchuluka kwa ndalama zomwe munthu amapeza, kufunika kokulirapo kwa masewera ophunzirira, komanso kufikira kwakukulu kwa malonda apaintaneti.
China, yomwe ndi msika waukulu kwambiri padziko lonse lapansi wogulitsa katundu kwa zaka zisanu ndi zinayi motsatizana, imapereka msana wolimba kwa makampani-1. Malonda ake akunja ayamba mu 2026 ndi mphamvu, mothandizidwa ndi njira zatsopano zotumizira katundu, njira zamalonda zamakono zomwe zikuyenda bwino, komanso kukulitsa kutseguka kwa mabungwe. Kwa ogulitsa zidole, izi zikutanthauza kuti ndi netiweki yogwira ntchito bwino komanso malo oyendetsera mfundo omwe akukonzekera kwambiri kupititsa patsogolo kutumiza katundu wamtengo wapatali komanso watsopano.
Zochitika Zapamwamba Kwambiri Zamakampani Oseweretsa Zokhudza 2026
Chaka chino, njira zingapo zogwirizana zikukonzekera kufotokozera kupambana kwa malonda ndi chitukuko cha zinthu.
1. Kusintha kwa Masewera Anzeru: Zoseweretsa za AI Zimayenda Mosavuta
Kuphatikiza kwa Artificial Intelligence (AI) yapamwamba kwambiri ndiye mphamvu yosintha kwambiri. Zoseweretsa zanzeru zoyendetsedwa ndi AI zomwe zimaphunzira, kusintha, ndikupereka zokumana nazo zolumikizana payekha zikusintha kuchoka pa niche kupita kuzinthu zodziwika bwino. Izi sizilinso zoyankha mawu zosavuta; ndi anzawo omwe amatha kuyanjana nthawi yeniyeni komanso kusinthasintha nkhani-2. Akatswiri akuwonetsa kukula kwakukulu kwa kulowerera, pomwe msika wadziko lonse wa zoseweretsa za AI ku China wokha ukhoza kufikira 29% mu 2026. Kusintha "kwamphamvu" kumeneku, kuwonjezera luso lolumikizana ku zoseweretsa zachikhalidwe "zosasunthika", kukukulitsa kukopa kwa msika m'magulu onse azaka.
2. Kukhazikika: Kuchokera pa Kusankha Makhalidwe Abwino mpaka pa Kufunika kwa Msika
Chifukwa cha zofuna za ogula, makamaka kuchokera kwa makolo a zaka za m'ma 1900 ndi a m'badwo wa Z, komanso malamulo okhwima okhudza chitetezo, kusewera mosamala zachilengedwe sikungatheke kukambirana. Msika ukuona kusintha kwakukulu kupita ku zoseweretsa zopangidwa kuchokera ku zinthu zobwezerezedwanso, zowola, komanso zokhazikika monga nsungwi, matabwa, ndi bio-plastics. Kuphatikiza apo, msika wa zoseweretsa zogwiritsidwa ntchito ukutchuka. Mu 2026, machitidwe okhazikika ndi gawo lofunika kwambiri pamtengo wamalonda komanso mwayi waukulu wopikisana.
3. Mphamvu Yosatha ya IP ndi Kukumbukira Zakale
Zoseweretsa zovomerezeka kuchokera m'mafilimu otchuka, mapulogalamu owonera, ndi masewera akadali choyambitsa msika champhamvu. Kuphatikiza pa izi, "neo-nostalgia" - kubwezeretsanso zoseweretsa zakale ndi zosinthika zamakono - kukupitilizabe kuphatikiza mibadwo ndikukopa osonkhanitsa akuluakulu. Kupambana kwa zoseweretsa za IP zaku China ndi mitundu yapadziko lonse lapansi monga LEGO pakulunjika akuluakulu ndi zomangamanga zovuta kukuwonetsa kuti zoseweretsa zomwe zimakwaniritsa zilakolako zamalingaliro ndi "zosonkhanitsidwa" zikuyimira gawo lokulirakulira.
4. STEAM ndi Kukonzanso Kwakunja
Zoseweretsa zamaphunziro zomwe zimayang'ana kwambiri pa Sayansi, Ukadaulo, Uinjiniya, Zaluso, ndi Masamu (STEAM) zikukula kwambiri. Gawoli likuyembekezeka kufika pamsika wa USD 31.62 biliyoni pofika chaka cha 2026, ndi CAGR ya 7.12%. Pakalipano, pali kutsindika kwatsopano pamasewera akunja ndi achangu. Makolo akufunafuna zoseweretsa zomwe zimalimbikitsa kuchita masewera olimbitsa thupi, kuyanjana ndi anthu, komanso kusiya kugwiritsa ntchito zikwangwani za digito, zomwe zikulimbikitsa kukula kwa zida zamasewera ndi masewera akunja.
Zofunikira Zanzeru kwa Ogulitsa Kunja mu 2026
Kuti apindule ndi izi, ogulitsa zinthu kunja opambana akulangizidwa kuti:
Yang'anani pa Mtengo kuposa Mtengo:Mpikisano ukusintha kuchoka pa njira zina zotsika mtengo kupita ku ukadaulo wapamwamba, chitetezo, ziphaso zachilengedwe, komanso kukopa maganizo.
Landirani Njira Zamalonda Zapaintaneti:Gwiritsani ntchito njira zamalonda za pa intaneti komanso nsanja za digito zoyesera msika, kupanga mtundu, komanso kutenga nawo mbali mwachindunji kwa ogula.
Ikani patsogolo ntchito zokhazikika komanso zotsatizana:Sinthani kuti mugwirizane ndi njira zopangira "zochepa, zoyankha mwachangu" ndikuwonetsetsa kuti mukutsatira malamulo apadziko lonse lapansi okhudzana ndi chitetezo ndi chilengedwe kuyambira pachiyambi.
Chiyembekezo: Chaka cha Kusintha kwa Njira
Malonda apadziko lonse lapansi a zoseweretsa mu 2026 amadziwika ndi kusintha kwanzeru. Ngakhale kuti mafunde azachuma amafunika kuyenda mosamala, zinthu zofunika kwambiri pamakampaniwa - kusewera, kuphunzira, ndi kulumikizana kwamalingaliro - zimakhalabe zolimba. Makampani omwe amalinganiza bwino luso laukadaulo ndi kukhazikika, kusamalira zokumbukira zakale za mibadwo yosiyanasiyana, komanso kuyenda m'malo amalonda apadziko lonse lapansi mwachangu ali pamalo abwino oti apite patsogolo. Ulendowu sulinso wokhudza kutumiza zinthu zokha, koma wokhudza kutumiza zinthu zokopa alendo, mitundu yodalirika, ndi phindu lokhazikika.
Nthawi yotumizira: Januwale-22-2026
