NEW YORK, Nzeri [XX] — Mu gihe amasoko y’ibikinisho ku isi akize nyuma y’ihindagurika ry’icyorezo, amamurikagurisha arimo kugaruka ku mwanya wayo nk’urubuga rw’ingenzi rwo kwagura ubucuruzi. Mu gihe umwaka wa 2025 ugiye kuba umwaka w’ingenzi ku bucuruzi bw’ibikinisho byambukiranya imipaka—biteganijwe ko bizakuraho 3.7% buri mwaka nk’uko Global Toy Insights ibivuga—kumenya amamurikagurisha afite agaciro kanini byabaye ingenzi ku bashoramari bohereza ibicuruzwa mu mahanga bashaka iterambere mpuzamahanga. Kuva ku bakomeye mu nganda nka Spielwarenmesse yo mu Budage kugeza ku mbuga zigezweho mu majyepfo y’uburasirazuba bwa Aziya, iyi ncamake igaragaza ibikorwa by’ingenzi n’ingamba zo kongera inyungu mu mwaka utaha.
Inzu zikomeye ku Isi: Ahantu hakorerwa imurikagurisha hamaze igihe kirekire
Ishingiro ry'ingamba zose mpuzamahanga zo kwerekana ibikinisho biracyari ibitaramo bitatu binini byashyizweho bikurura abaguzi ku isi kandi bigashyiraho icyerekezo cy'inganda.
Spielwarenmesse yo mu Budage, izatangira ku ya 28 Mutarama kugeza ku ya 2 Gashyantare 2025 i Nuremberg, ikomeje kuba imurikagurisha ry’ibikinisho rinini ku isi. Iri murikagurisha rya 2024 ryakiriye abamurikagurisha barenga 2.800 baturutse mu bihugu 68, aho abitabiriye Aziya biyongeraho 21% buri mwaka—ikimenyetso cyerekana ko rikomeje gukurura abashoramari bo muri Aziya y’Iburasirazuba. Oliver Brandes, umuyobozi ushinzwe ubucuruzi mpuzamahanga muri iri murikagurisha, agira ati: “Nuremberg ni we ugena uko ibikinisho bihagaze ku isi hose.” “2025 izabona ibice byagutse by’ibikinisho birambye n’ibicuruzwa by’imikino bihujwe na AI, bigaragaza ko abaguzi barushaho kwiyongera mu byo bakeneye muri ibi byiciro.” Mitoys (Ningbo) w’umushinwa w’umumurikagurisha w’umushinwa agaragaza ko bitabiriye neza: mu imurikagurisha rya 2025, udusanduku twabo tw’amafilimi n’ameza y’imikino y’imikorere myinshi byinjije miliyoni 3.2 z’amadolari mu mabwiriza y’ibanze, bafashijwe n’igikorwa cyo gucapa amabahasha atukura ya DIY cyakuruye inama zirenga 500 z’ubucuruzi.
Ingengabihe y'imurikagurisha muri Amerika y'Amajyaruguru itanga ibikoresho bibiri by'ingenzi. Imurikagurisha ry'ibinyabiziga rya New York rizagaruka kuva ku ya 1 kugeza ku ya 4 Werurwe 2025, muri Jacob K. Javits Convention Center, ryongerewe ibikoresho by'ikoranabuhanga kugira ngo abaryitabira barusheho kugaragara neza. Abategura ibi birori baha amasosiyete yitabiriye ibikoresho byo ku mbuga nkoranyambaga bishobora guhindurwa, hashtag zemewe nka #ToyFairLife, na videwo zo kwamamaza mbere yo kwerekana kugira ngo abaguzi barusheho kwitabira. Imbaraga z'iki gikorwa zishingiye ku bantu batandukanye bitabiriye ibi birori, harimo abacuruzi bakomeye, urubuga rw'ubucuruzi bwo kuri interineti, n'amaduka yihariye.
Ku bashoramari bohereza ibicuruzwa mu mahanga bigamije amasoko y’uburezi n’ay’ibicuruzwa byihariye, Ishyirahamwe ry’Abanyamerika ry’Ibikinisho by’Ihariye (ASTRA) Marketplace & Academy, riteganijwe kuva ku ya 2 kugeza ku ya 5 Kamena 2025 i San Antonio, muri Texas, ni ngombwa cyane. Hamwe n’abitabiriye 3.000—cyane cyane amaduka y’ibikinisho yigenga n’abaguzi b’uburezi—iki gikorwa kibanda ku bikinisho bya STEAM, ibikoresho by’ibiti, n’ibikinisho by’umuco byibanda ku muco. Lisa Guili, umuguzi w’inararibonye mu kugura ibikinisho, asobanura ati: “Abitabiriye ASTRA bashyira imbere ibicuruzwa bifite agaciro k’uburezi n’inkuru zidasanzwe. Ababitabiriye bagaragaza uburyo ibikinisho byabo bihuye n’iterambere ry’abana babona igipimo cyo hejuru cyane cyo guhindura ibintu.”
Imbibi Zikiri Kuzamuka: Amasoko Akura Cyane Ari Kugaragara
Nubwo ibitaramo gakondo bigikomeje kuba ingenzi, ibitaramo bishya mu turere dukura vuba bitanga inzira zo kwinjira mu masoko ataragerwaho.
Aziya y'Amajyepfo y'Uburasirazuba, yamaze kumenyekana nk'"inyanja y'ubururu" yo kohereza ibikinisho mu isesengura ryabanje, ubu ifite urubuga rwayo bwite: ASEAN Toy Expo (ATE) 2025, izaba kuva ku ya 14 kugeza ku ya 16 Kanama i Jakarta, muri Indoneziya. Iri murikagurisha rikunze kwitwa "Diwanzhan" (Mandarin risobanura "igitaramo cy'ibikinisho") mu bashoramari b'Abashinwa bohereza ibicuruzwa, ryitezwe kwakira abamurikagurisha 350 n'abashyitsi 12.000 b'ubucuruzi, rikazabyaza umusaruro iterambere ry'isoko ry'ibikinisho by'imikino ku kigero cya 7.3% buri mwaka muri ako karere. Iri murikagurisha rikubiyemo amacumbi yihariye mu gihugu n'ibiganiro byo guhuza umuco, nyuma y'ubufatanye nka Alpha Group's Upin & Ipin line yinjije miliyoni 4.2 z'amadolari muri Maleziya.
Ingufu z’abaguzi mu Burayi bw’Iburasirazuba zigaragara mu imurikagurisha ry’ibikinisho bya Warsaw (kuva ku ya 9 kugeza ku ya 11 Ukwakira 2025), aho ubwitabire bwiyongereyeho 18% buri mwaka kuva mu 2022. Ku isoko ry’ibikinisho bya Polonye byagurishijwe byageze kuri miliyari 1.2 z’amadolari mu 2023, aho ibicuruzwa bitumizwa mu mahanga byinjije 62% by’isoko—bitanga amahirwe ku bashoramari bo muri Aziya bahenze cyane.
Ku bahanga mu mikino yo ku meza no mu byo kwidagadura, SPIEL Essen yo mu Budage (kuva ku wa 23 kugeza ku wa 26 Ukwakira 2025) itanga uburenganzira budasanzwe ku bakunzi n'abakwirakwiza imikino yo mu Burayi. Iyi filime yo mu 2024 yatsinze amateka aho abantu 204.000 bitabiriye imikino n'abacuruzi 932 batanze ibicuruzwa bishya 1.500, bigaragaza ko imikino yo ku meza ihenze cyane ku migabane yose.
Ubwitabire mu ngamba: Kongera ubwiyongere bw'ibyiza n'impinduka
Kugira ngo umuntu atsinde mu imurikagurisha mpuzamahanga ry'ibikinisho bisaba igenamigambi ryimbitse rijyanye n'imiterere yihariye ya buri gikorwa.
Kwitegura Iserukiramuco: Abamurikagurisha b’abahanga batangira kwitabira ikoranabuhanga ibyumweru 8-12 mbere y’ibikorwa. Koresha urubuga rwemewe rw’ibitaramo—nk’ibikoresho byo kwamamaza bya Toy Fair New York—kugira ngo urusheho gukurura abantu mbere y’ibitaramo binyuze mu mashusho y’ibitaramo n’amasano yo gusaba gahunda. “Twatangiye kwamamaza ibirori byacu bya Nuremberg kuri LinkedIn amezi atatu ashize, bituma tugira inama 47 zari ziteganyijwe mbere,” ibi ni ibyavuzwe na Shen Yingling wo muri Mitoys, ufite itsinda ryanakoze ubushakashatsi ku bitangwa n’abanywanyi ndetse no gutegura impapuro z’ibicuruzwa bivuga indimi nyinshi.
Igishushanyo mbonera cy'Inzu n'Igenamiterere ry'Ibicuruzwa: Gushushanya ibitaramo kugira ngo bihuze n'ibyo ababireba bashyira imbere—udushya mu bya tekiniki bya Nuremberg, impamyabumenyi z'uburezi kuri ASTRA, n'akamaro k'umuco ku masoko ya ASEAN. Tekereza ku bintu bifasha abantu kwisanzura: Inzu ya Auldey Toys yo muri Vietnam yari ifite amashusho y'abakinnyi ba Chú Chó Đen yakuruye abantu barenga 300 buri munsi, bigatuma abantu 100.000 bagurishwa nyuma y'igitaramo. Gaba 30% by'umwanya wo kwerekana ibicuruzwa bishya, 50% ku bicuruzwa by'ingenzi, na 20% ku bicuruzwa byihariye ku isoko.
Guhuza ibikoresho by'ikoranabuhanga: Shyira ibikoresho byo mu rugo (booths) hamwe na kode za QR zihuza na kataloge z'ikoranabuhanga na demo zo kuri interineti kugira ngo bikurikiranwe. Koresha ibikoresho byo gufata amakuru ajyanye n'ubuhanga bwa AI kugira ngo wandike ibyo abashyitsi bakunda, urebe neza ko habaho itumanaho ryihariye nyuma y'ikiganiro. Umuyobozi ushinzwe kwamamaza w'ikigo gishinzwe kohereza ibikinisho byo mu mahanga gikorera i Guangzhou yagize ati: "Twashyizeho uburyo aho buri kirango cyaskenwe gitangira ubutumwa bwikora hamwe na videwo z'ibicuruzwa bireba mu masaha 24."
Guhindura nyuma y'igitaramo: Idirishya ry'ingenzi rimara amasaha 48 nyuma y'igitaramoGufunga bisaba ko habaho igikorwa cyihuse: kohereza ubutumwa bw'ishimwe bwite hamwe n'incamake y'inama, gutanga inkunga yo gutumiza mu gihe gito, no gutegura gahunda yo gukurikirana. Ingamba za Mitoys zirimo kohereza ibicuruzwa by'icyitegererezo mu masaha 72 nyuma y'inama za Nuremberg, uburyo bwongereye igipimo cyo guhindura ibicuruzwa kuva kuri 12% kugera kuri 27%. Ku masoko ari kuzamuka nka Indoneziya, shyiramo inyandiko zubahiriza amategeko n'amakuru yerekeye imisoro kugira ngo worohereze gufata ibyemezo by'abaguzi.
Icyerekezo: Gukurikirana Ingendo n'Ingorane
Imiterere y'imurikagurisha ryo mu 2025 igaragaza impinduka nini mu nganda zigana ku iterambere rirambye, guhuza ikoranabuhanga, no kwibanda ku muco. Abamurikagurisha bagomba kugaragaza ibikoresho bibungabunga ibidukikije mu imurikagurisha ry'i Burayi, aho 63% by'abaguzi bashyira imbere iterambere rirambye, mu gihe bashimangira kuramba n'agaciro ku masoko ya ASEAN ashingiye ku biciro.
Ubumenyi ku mategeko buracyari ingenzi: gutegura inyandiko zemeza amahame ya ASTM (Amerika), EN71 (Uburayi), na SNI (Indoneziya) kugira ngo hakemurwe ibibazo by'abaguzi mbere y'igihe. "Inama nyinshi zizewe za Nuremberg zirahagarara kubera ko amadosiye atuzuye yubahiriza amategeko," umujyanama mu by'ubucuruzi Mark Thompson aburira.
Uko ubucuruzi bw'ibikinisho ku isi bugenda burushaho gutera imbere kuri interineti, imurikagurisha ry'ibintu ryahindutse urubuga rwo kubaka umubano aho umuco n'uburambe bwo gukoraho bitanga ibitekerezo birambye. Ku bashora imari mu mahanga biteguye gushora imari mu kwitabira ibikorwa bigamije inyungu zabo no mu ngamba zo mu gace runaka, ingengabihe y'imurikagurisha ya 2025 itanga inzira zigana ku masoko atandukanye—kuva ku birindiro bikomeye by'i Burengerazuba kugeza ku mupaka w'uburasirazuba bwa Aziya.
Sarah Lee wo muri Euromonitor asoza agira ati: “Abamurika ibicuruzwa batsinze cyane bafata ibitaramo nk’ubushakashatsi ku isoko kimwe n’amahirwe yo kugurisha. Buri gikorwa gitanga ubumenyi butuma habaho iterambere ry’ibicuruzwa n’ingamba zo mu karere nyuma y’igihe kirekire aho bateguriwe ibikoresho bikorerwa.”
Igihe cyo kohereza: 18 Nzeri 2025
