Amazon, ikigo gikomeye ku isi mu bucuruzi bwo kuri interineti, yashyize mu bikorwa ivugurura ry’ingenzi rya politiki yayo yo gucunga ububiko mu 2025, nk’uko abasesenguzi b’ibikorwa babivuga, ni ukwisubiramo kw’ibanze ku bukungu bw’umuyoboro wayo w’ibikoresho. Impinduka muri politiki, ishyira imbere cyane ibicuruzwa bihendutse kandi byihuta no guhinduka ku giciro cy’amafaranga yo kubika ibicuruzwa, itanga imiterere y’imbogamizi n’amahirwe ku muryango munini w’abagurisha ibicuruzwa.
Uru rwego rwavuguruwe rugaragaza intambwe iheruka ya Amazon mu kunoza urwego rwayo runini rw’ibikoresho kugira ngo rurusheho kwihuta no kuba rwinshi. Muri gahunda nshya, amafaranga yo kubika mu bigo by’itumanaho bya Amazon ubu abarwa cyane cyane hashingiwe ku
ku gipimo cya cubic cy'ububiko, aho kugereranya uburemere gusa. Muri icyo gihe, uburyo bw'ikigo bugenda burushaho gukundisha ibintu bito kandi bihendutse kugira ngo bishyirwe mu mwanya wa mbere kandi byihuse, bihuye n'ibyo abaguzi bakeneye kugira ngo bahabwe ibintu by'ingenzi bya buri munsi byihuse.
Itandukaniro ry'ibicuruzwa ku bagurisha
Iyi gahunda igaragara nk'inkota y'ubugi bubiri ku bagurisha b'abandi, barenga 60% by'ibicuruzwa kuri uru rubuga. Abagurisha ibicuruzwa bito, binini kandi bihendutse—nk'amavuta yo kwisiga, ibikoresho, n'ibikoresho by'ikoranabuhanga bito—bashobora kwisanga bafite inyungu idasanzwe. Ibicuruzwa byabo bihuye n'ibipimo bishya by'imikorere, bishobora gutuma ikiguzi cyo kubika ibintu kigabanuka kandi bikarushaho kugaragara muri sisitemu zo gushakisha no gutanga inama za Amazon.
Ku rundi ruhande, abagurisha ibintu binini, bigenda buhoro, cyangwa bihendutse cyane—harimo ibikoresho bimwe na bimwe byo mu rugo, ibikoresho bya siporo, n'ibikoresho byo mu nzu—bahura n'igitutu cyihutirwa. Imiterere y'ibiciro by'ubwinshi ishobora kongera cyane ikiguzi cyo kubika ibintu, cyane cyane ku bintu bitwara umwanya munini ariko bigurishwa buhoro. Ibi bigabanya inyungu mu buryo butaziguye, bigatuma habaho isuzuma rikomeye ry'ibiciro, urwego rw'ububiko, n'ingamba zo gushyira mu bikorwa ibicuruzwa.
Inzira yo Guhindura Amakuru Ishingiye ku Makuru
Mu rwego rwo gusubiza izi mpinduka, Amazon iri kwerekeza abacuruzi ku ruhererekane rw'ibikoresho byo gusesengura no guteganya amakuru muri Seller Central. Iyi sosiyete ishimangira ko intsinzi muri gahunda nshya izaba iy'abakoresha uburyo buhamye bushingiye ku makuru.
Impuguke mu bijyanye n’ibicuruzwa izwi cyane muri sisitemu za Amazon yagize ati: “Politiki yo mu 2025 si uguhindura amafaranga gusa; ni itegeko ry’ubuhanga buhanitse mu bijyanye n’ububiko bw’ibikoresho.” “Abagurisha bagomba kumenya neza guteganya ibikenewe mu buryo bunonosoye, kunoza uburyo bwo gupakira kugira ngo bagabanye uburemere bw’ibipimo, no gufata ibyemezo by’ingenzi ku bijyanye no gusesa ibikoresho mbere yuko amafaranga yo kubibika mu gihe kirekire yiyongera. Ibi ni ibijyanye no kugera ku gihe cyo gukora.”
Inyigo ikomeye yavuye muri "HomeStyle Essentials," umucuruzi w'ibikoresho byo mu gikoni n'ibyo mu rugo. Ihanganye n'izamuka ry'ibiciro ryari riteganyijwe muri ubwo buryo bushya bushingiye ku ngano, iyi sosiyete yakoresheje uburyo bwa Amazon bwo gupima imikorere y'ibikoresho n'ibikoresho byo guteganya ibyifuzo kugira ngo ikore isuzuma ryimbitse rya SKU. Mu guhagarika ibintu binini cyane kandi bigurishwa make, kuvugurura uburyo bwo gupakira kugira ngo bikore neza, no guhuza amabwiriza yo kugura n'amakuru y'umuvuduko w'ibicuruzwa, HomeStyle Essentials yagabanyijeho 15% mu ikiguzi cy'iyubahirizwa ry'amategeko rusange n'ikiguzi cyo kubika mu gihembwe cya mbere cy'ishyirwa mu bikorwa rya politiki.
Ingaruka zagutse n'icyerekezo cy'ingamba
Ivugurura rya politiki ya Amazon rigaragaza ko ishishikajwe cyane no kunoza imiyoboro y’ibikoresho no kubika ibicuruzwa mu bubiko, cyane cyane mu gihe ibiciro by’ibikorwa bizamuka ku isi. Rishishikariza abacuruzi kugira uruhare mu gutuma ibicuruzwa bigurishwa mu buryo bunini kandi bworoshye, amaherezo rigamije kugirira akamaro umukiriya wa nyuma hamwe no gutanga ibicuruzwa biramba ndetse n’ubwoko bwinshi bw’ibicuruzwa bikenerwa mu buryo burambye.
Ku bagurisha, ubutumwa burasobanutse neza: guhuza ibintu n'ibindi ntibishobora kuganirwaho. Ibisubizo by'ingenzi by'ingenzi birimo:
Impamvu za SKU:Gusuzuma buri gihe imirongo y'ibicuruzwa kugira ngo hakurweho ububiko bw'ibicuruzwa bugenda buhoro kandi bukoresha umwanya munini.
Gukoresha neza pakingi:Gushora imari mu gupakira ingano ikwiye kugira ngo bigabanye ingano y'ibicuruzwa.
Ingamba zihindagurika zo gutanga ibiciro:Guteza imbere uburyo bwo gupima ibintu mu buryo bwihuse butuma habaho ikiguzi nyacyo cyo kubika ibintu.
Gukoresha Ibikoresho bya FBA:Gukoresha ibikoresho bya Amazon's Restock Inventory, Gucunga Ibicuruzwa Birenze, n'ibikoresho bya Inventory Performance Index.
Nubwo impinduka zishobora guteza imbogamizi kuri bamwe, iterambere rya politiki rifatwa nk'igice cy'iterambere risanzwe ry'isoko. Riha inyungu ku bikorwa bidafite ishingiro n'ubushobozi bwo gukoresha amakuru, rigatuma abagurisha barushaho gukoresha neza ububiko bw'ibikoresho aho kuba ubw'ingenzi.
Ku bijyanye na Amazon
Amazon iyoborwa n'amahame ane: gukunda abakiriya kuruta kwibanda ku bahanganye, gukunda guhanga udushya, kwiyemeza gukora neza, no gutekereza igihe kirekire. Amazon iharanira kuba ikigo gishingiye ku bakiriya kurusha ibindi ku Isi, umukoresha mwiza ku Isi, n'ahantu hatekanye ku Isi ho gukorera.
Igihe cyo kohereza: Ukuboza 11-2025
