Urusaku rw'isi yose kuri Labubu—umuco w'abakora ibikinisho by'Abashinwa Pop Mart—rwahinduye amasoko y'abaguzi ndetse n'ubucuruzi bwa interineti bwambukiranya imipaka. Ibipupe nyabyo bigurishwa kugeza kuri$108.000muri cyamunara kandi hashtag za TikTok zirenzeAbantu miliyari 5.8 barebye, icyifuzo cy’ibicuruzwa kirenze cyane ibyo bicuruzwa. Nyamara abacuruzi bahanganye n’ikibazo gikomeye: Amazon yakuyeho amagana y’ibicuruzwa byangiritse, mu gihe ibigo by’imisoro kuva Guangzhou kugeza muri Kazakisitani byafasheIbikinisho 43.200 by'impimbanon'udusanduku 3,088 tw'amadirishya mu byumweru bishize gusa.
Mu gihe abashinzwe kugenzura ibikorwa byabo bafashe ingamba, ba rwiyemezamirimo b’abahanga bambuka imipaka barimo kuvumbura icyuho cy’agaciro:ibikoresho byo mu bwoko bwa peripherals bitarimo IPKuva ku myambarire y’igipupe kugeza ku byuma bikora ikoranabuhanga, ibi bikoresho by’inyongera bikoresha ikoranabuhanga rigezweho bitarenze imipaka yemewe n’amategeko—kandi bikinjiza miliyoni mu buryo bucece.
Ubukungu bw'imyenda ya $30M/ukwezi: Kwambara imyenda idasanzwe
Ba nyiri Labubu ntibarimo gukusanya ibipupe gusa, ahubwo barimo no gukusanya imyirondoro yabo. Iyi mpinduka mu mitekerereze yabyayeisoko ry'imyenda y'ibipupe ishyushyeaho abanyabukorikori bashushanya imyenda mito igurishwa kuri$20–$80 kuri buri setiKuri Xiaohongshu, hashtag #labubu yaratangiyeIbiganiro birenga 30.000 n'abarebwe miliyoni 30, hamwe n'abakora inkuru bakomeyeAmafaranga yinjira ku kwezi ni 30.000$.
Icy'ingenzi ni uko iyi myenda yirinda kurenga ku mategeko yibanda kuingano rusangenaigishushanyo mbonera cy'umwimerere:
Nta kirango cya Labubu kizwi:Abagurisha bagurisha "imyenda y'ibipupe bya vinyl bya cm 17" aho kwambara nk'ibya Labubu.
Ubwigenge mu guhanga:Imyenda irimo ibigezweho nka punk denim cyangwa hanfu idakoresheje imiterere yemewe n'amategeko ya Pop Mart.
Kwamamaza kwa platform:Inyigisho zigaragaza ibipupe (bifitwe n'ababikoresha) byambaye imyenda isanzwe zirengagiza IP mu gihe zigaragaza ko zimeze neza.
Umucuruzi umwe utuye i Guangzhou, @PINKY STORE, yagurishijeAmasasu 10,000+ $30 yo kwambara imitakomu mezi abiri hibandwa ku baguzi mpuzamahanga binyuze kuri Instagram Reels—byose mu gihe birindaga kwitonda izina rya Labubu mu rutonde rw’abaguzi.
Ikoranabuhanga ryo kwerekana: Aho imikorere ihurira n'abafana
Kubera ko abakusanya ibintu bashishikajwe no kubungabunga no kwerekana ibintu,ibisubizo byo kwerekana byahindutse MVP yihishey'urusobe rw'ibinyabuzima rwa Labubu. Uruganda rwo mu Bushinwa rwa GOTO rwahinduye imiterere yarwo kuva mu bubiko bw'inkweto rujya mu masanduku yo kubikamo ibintu byakusanyijwe mu 2024—rugera ahoIbicuruzwa bya buri mwaka bya miliyoni 3.75 z'amadolarimu gukemura ibibazo bitatu:
Igishushanyo mbonera cy'uburyo:Ibice bishobora guhindurwa bikwiranye n'ibishushanyo bitandukanye, birinda kwamamaza byihariye bya Labubu.
Ubwubatsi bw'ikirere:Amatara ya LED hamwe n'amajwi bigenzura imiterere y'ahantu hatandukanye (LED) byongera "ubwiza bw'ahantu hatandukanye" mu gusangira amakuru n'abandi.
Ubufatanye budafite aho bubogamiye kuri IP:Ubufatanye n'imikino nkaOnmyojitanga insanganyamatsiko zidafite aho zihuriye na IP ya Pop Mart.
Mu buryo nk'ubwo, uruganda rwa Yiwu Zhuo Chao ubu rutanga umusaruroUbwishingizi burenze 60,000 imanza buri kwezi, hamwe n'udupfundikizo turwanya ivumbi twamamajwe nk' "udukingirizo tw'udusanduku tw'amabara yose." Urutonde rwabo rwa Amazon ruvuga neza ko: "Bihuye n'ibishushanyo bisanzwe bya santimetero 3-4" - ikimenyetso cyemewe n'amategeko kijyanye n'ingano ya Labubu nta kubivuga.
Kubungabunga no Guhindura Ibikoresho: Ikirombe cya zahabu kitagaragara
Uretse imyenda n'ibikoresho byo kwisiga, ibikoresho byo kubungabunga ibintu birimo gutera imbere nyuma ya Labubu:
Udupira duto twihariye($5–15) yo gusuka ivumbi mu mifuka y'ibipupe igoye
Utubati tw'ibirahure turinda imirasire y'izubahamwe n'uburyo bwo kugenzura ubushuhe (60–200$)
Puti idafatanayo kubika amashusho nta kwangirika
Ibi bikoresho bikora neza gusa ntibisaba ko habaho ikoranabuhanga rya IP. Nk'uko TinyTools, umucuruzi ukorera i Shanghai, abisobanura: "Tugurisha 'ibikoresho byo kwita ku bikinisho bya vinyl'—ni ibiki bikusanyadoKubana nabo si byo biduhangayikishije.
Hagati aho,guhindura ibintuSerivisi nko guhindura ibipupe mu buryo budasanzwe zituma abahanzi babyaza umusaruro ibigezweho mu buryo bujyanye n'amahame mbwirizamuco. Abahanga mu guhanga imirimo basaba$50–$350 kuri komisiyo imweguhinduraifitwe n'umukoreshaLabubus—gusiga irangi ku maso cyangwa kongeramo ibikoresho byakozwe n'intoki. Mu gukora nk'isosiyete (atari ukugurisha ibicuruzwa), birinda guhonyora uburenganzira bwo kongera kubyara.
Igitabo cy'Imikorere y'Iyubahirizwa ry'Amategeko: Gutera imbere mu Gicucu cya IP
Abagurisha batsinze bakoresha ingamba enye z'ingenzi zo kwinjiza amafaranga mu buryo bwemewe n'amategeko:
Gusobanura ijambo ry'ingenzi rivuye mu magambo make
Aho gukoresha "imyenda ya Labubu," koresha "imyambarire ya vinyl doll" cyangwa "imyenda yo mu gasanduku k'amabara." Nk'uko umucuruzi umwe wa Amazon abivuga: "Urutonde rwacu rw'abakora cyane ruvuga ko 'bikwiranye n'inshuti yawe y'abagome'—abafana barabyumva, uburyo bwo gukoresha algorithms ntibubigaragaza".
Itsinda ry'igishushanyo
Ibicuruzwa bigomba kwirinda amenyo icyenda ya Labubu, amaso adahuje, cyangwa amabara y’ikirango. Intsinzi imwe yemewe n’amategeko yatumye umushushanya agurisha neza gitari ntoya agaragaza ko zihuye.ibikoresho nyabyo—si imiterere ya Pop Mart.
Inkuru zongerewe agaciro
Isokoingirakamaro, ntabwo ari abafana. Ikirango cya GOTO gishimangira "kubungabunga ingoro ndangamurage" na "gusesengura ibintu mu buryo bwa modular," kiva ku kwibanda ku buhanga bwa IP kijya ku bukorikori10.
Gutangiza porogaramu zigamije iterambere ry'ikirere
Uturere nka Aziya y'Amajyepfo y'Uburasirazuba twihanganira ibisobanuro byoroshye bya IP. Abagurisha babanza kugerageza ibicuruzwa mbere yo kubigeza ku masoko aregwamo imanza nka EU cyangwa Amerika.
Umwanzuro: Inyungu Idafite Ubujura
Intsinzi ya Labubu mu muriro w’ishyamba igaragaza ukuri kw’ibanze ku bucuruzi bw’ikoranabuhanga:aho ibicuruzwa by’icyitegererezo bivuka hose, amasoko y’inyongera arakurikirahoUko Pop Mart yihutisha inyandiko z’uburenganzira ku isi—ndetse no gushyira mu bikorwa amazina y’ubuhanzi nka “LAFUFU”—amafaranga y’ubwenge agenda aganaibikoresho bidafite amategeko agenga.
Ku bagurisha ibicuruzwa bambuka imipaka, ubu bukungu bwo mu nkengero butanga inyungu zidasanzwe:nta mafaranga y'uruhushya,kugabanya ibyago byemewe n'amategeko, nagufatanya n'ikintu kinyabuzima, icyerekezo gishingiye ku mukoreshaNk'uko umucuruzi umwe wa Taobao yabyinnye ubwo yapakiraga hoodies 500 zingana na Labubu:"Ntabwo tugurisha ikigirwamana—ni ikoti ry'ikigirwamana gusa."
Amaherezo, ibyabaye muri Labubu bitwigisha ko muri iki gihe, aho abantu bahura n’ibibazo bya IP,Intsinzi zirambye cyane ntiziva mu kwamamaza ubujura bw'abantu, ahubwo ziva mu gukorera igicucu cyazo.
Igihe cyo kohereza: Nyakanga-12-2025
