Mu rwego rwo hejuru rw’ubucuruzi bwa interineti bwa B2B ku isi, ibigo bito n’ibiciriritse (SMEs) bikunze guhangana n’icyuho cy’umutungo: kubura amakipe manini yo kwamamaza n’ubuhanga mu bya tekiniki bw’ibigo mpuzamahanga kugira ngo bikurure kandi bikurure abaguzi mpuzamahanga. Alibaba.com, urubuga ruyoboye mu bucuruzi mpuzamahanga hagati y’ubucuruzi n’ubucuruzi, irimo gukemura iki kibazo ikoresheje ibikoresho byayo by’ubwenge bw’ubukorano (AI), ivana ku ikoreshwa ry’ikoranabuhanga gusa ijya ku irushanwa rigezweho mu ikoranabuhanga.
Umufasha w’ubuhanga bwo gukora imibonano mpuzabitsina (AI Assistant) w’uru rubuga, inkingi y’ingenzi y’ubucuruzi bwarwo bwitwa “Ibikoresho byo Kugeraho”, iragaragara ko ari yo ikwirakwiza imbaraga ku bigo bito n’ibiciriritse. Iroroshya ibintu bitatu
Inkingi z'ingenzi, ariko zisaba igihe kinini, zikora: guhanga ibikubiye mu nyandiko, kwitabira abakiriya, no gutumanaho. Mu gukora no kunoza izi nzira, igikoresho ntikizigama igihe gusa—cyangwa kirimo kunoza umusaruro w'ubucuruzi no kunoza urwego rw'imikorere ku bacuruzi bigenga bohereza ibicuruzwa mu mahanga.
Guteza imbere ubucuruzi bushingiye ku ikoranabuhanga bufite ingaruka zikomeye
Gukora urutonde rw'ibicuruzwa bishimishije mu rurimi rwa kabiri byabaye imbogamizi kuva kera. Assistant wa AI akemura ibi binyuze mu gufasha abagurisha gukora amazina y'ibicuruzwa, ibisobanuro, n'amatagi y'ingenzi y'ibicuruzwa bivuye ku ishusho yoroshye cyangwa isanzweho. Ibi birenze ubuhinduzi bw'ibanze; birimo uburyo bwiza bwo gukoresha moteri zishakisha (SEO) hamwe n'amagambo ashingiye kuri B2B ahuza abaguzi b'inzobere.
Ingaruka zigaragara. Umucuruzi wohereza imyenda mu mahanga ukorera mu ntara ya Zhejiang yakoresheje igikoresho cya AI kugira ngo avugurure ibisobanuro by'umurongo w'imyenda irambye. Mu guhuza ibipimo by'ikoranabuhanga, ibyemezo, n'amagambo y'ingenzi akoreshwa n'ikigo cya AI, urutonde rwabo rwabonye ukwiyongera kwa 40% mu baguzi bujuje ibisabwa mu mezi abiri. Umuyobozi ushinzwe ubucuruzi w'ikigo yagize ati: “Byari bimeze nk'aho twamenye mu buryo butunguranye amagambo nyayo y'abakiriya bacu mpuzamahanga.” “AI ntiyahinduye amagambo yacu gusa; yadufashije kuvuga ururimi rwabo rw'ubucuruzi.”
Byongeye kandi, ubushobozi bw'iki gikoresho bwo gukora videwo ngufi zo kwamamaza mu buryo bwikora zivuye mu mashusho y'ibicuruzwa burimo guhindura uburyo ibigo bito n'ibiciriritse byerekana ibyo bitanga. Muri iki gihe aho amashusho yongera cyane ubwitabire, iki gikorwa cyemerera abacuruzi bafite ubushobozi bwo gukora imitungo isa n'iy'umwuga mu minota mike, atari iminsi mike.
Guhuza icyuho cy'itumanaho n'isesengura ry'ubwenge
Ahari ikintu gihindura cyane ni ubushobozi bwa AI bwo gusesengura ibibazo by’abaguzi binjira. Ishobora gusuzuma icyo ubutumwa bugamije, ibyihutirwa, n’ibisabwa byihariye, igaha abagurisha ibitekerezo byo gusubiza. Ibi byihutisha igihe cyo gusubiza—ikintu cy’ingenzi mu kurangiza amasezerano ya B2B—kandi ikagenzura ko nta busabe burambuye bwirengagijwe.
Hamwe n'ubushobozi bukomeye bwo guhindura mu buryo bwihuse mu ndimi nyinshi, iki gikoresho gikuraho neza inzitizi z'itumanaho. Umucuruzi w'ibice by'imashini muri Hebei yavuze ko ubwumvikane buke hagati y'abakiriya bo muri Amerika y'Epfo no mu Burasirazuba bwo Hagati bwagabanutse cyane, bigatuma ibiganiro byoroshye n'irangira ryihuse ry'amabwiriza bituruka ku buryo busobanutse butangwa n'ubufasha bwo guhindura no gutumanaho bushingiye ku buhanga bwa AI.
Ikintu Kidasimburwa cy'Umuntu: Ingamba n'Ijwi ry'Ikirango
Alibaba.com n'abakoresha batsinze bashimangira ko ubuhanga bwa AI ari umufasha ukomeye mu gupima, atari ubwikorezi bwite. Ibanga ryo kongera agaciro kayo riri mu kugenzura abantu mu buryo bw'ingamba. “Ubuhanga bwa AI butanga umushinga mwiza wa mbere ushingiye ku makuru. Ariko agaciro kayo kadasanzwe, inkuru yawe y'ubukorikori, cyangwa amakuru yawe yihariye yo kubahiriza amategeko—agomba guturuka kuri wowe,” inama y'umujyanama mu by'ubucuruzi bw'ikoranabuhanga ukorana n'ibigo bito n'ibiciriritse kuri uru rubuga.
Abagurisha bagomba gusuzuma neza no guhindura ibikubiye mu bushakashatsi bwa AI kugira ngo barebe ko bihuye n'ijwi ry'ikirango cyabo nyakuri ndetse n'ubuhanga bwa tekiniki. Abagurisha batsinze cyane bakoresha umusaruro wa AI nk'urufunguzo rw'ibanze, aho bubaka inkuru zabo zidasanzwe zo guhangana.
Inzira Imbere: Ubuhanga bwo Kumenya Gukoresha Ubwenge nk'Igipimo Ngenderwaho cy'Ubucuruzi Mpuzamahanga
Iterambere ry'ibikoresho bya Alibaba.com byo gukoresha ubuhanga mu ikoranabuhanga (AI) ryerekeza ku hazaza aho ubufasha bw'ubwenge buzaba urwego rw'ibanze rw'ubucuruzi bwambukiranya imipaka. Uko izi algorithms zigenda ziga ku makuru menshi y'ibikorwa byagezweho ku isi, zizatanga ubumenyi burambuye—bugaragaza ibicuruzwa bishobora gukenerwa cyane, kunoza ibiciro ku masoko atandukanye, no kumenya abaguzi bashya.
Ku muryango mpuzamahanga w’ibigo bito n’ibiciriritse, iyi mpinduka mu ikoranabuhanga ni amahirwe akomeye. Mu gukoresha no guhuza neza ibi bikoresho bya AI, abashoramari bato bashobora kugera ku rwego rwo gukora neza no gusobanukirwa isoko ryari ryaragenewe ibigo binini. Ahazaza h’ubucuruzi bwa B2B si ikoranabuhanga gusa; ni ikoranabuhanga ryongerewemo ubuhanga, rituma ibigo by’ingano zose bihuza kandi bigahangana n’ubuhanga bushya kandi bikagera ku rundi rwego.
Igihe cyo kohereza: Ukuboza 13-2025
