Uko ubucuruzi bwo kuri interineti ku isi bugenda butera imbere, gushakisha amasoko afite iterambere rikomeye byatumye abacuruzi b'abahanga barenga Amerika ya Ruguru n'i Burayi bagera ku bukungu bukomeye bwa Amerika y'Epfo n'iy'Iburasirazuba bwo Hagati. Aha, Mercado Libre na Noon bakomeye mu karere si urubuga gusa ahubwo ni abarinzi b'amarembo, batanga icyerekezo cyo gutsinda binyuze mu ishoramari ryimbitse ry'ibikorwa remezo no gushyira ibicuruzwa mu byiciro bitandukanye. Ku bagurisha bambuka imipaka, bamenyera "uturere" twabo twihariye. guhinga cyane"Ibyuma birimo kuba urufunguzo rwo gufungura aya masoko y’abaguzi ba miliyari."
Mercado Libre: Gutsindira Amerika y'Epfo binyuze mu Buyobozi bw'Ibikoresho
Muri Amerika y'Epfo, ingamba za Mercado Libre zishingiye ku gutsinda imbogamizi zikomeye zo mu karere mu bijyanye n'ibikoresho kugira ngo zitange ubunararibonye bwiza ku bakiriya. "Gahunda yo kubika no gukwirakwiza ibicuruzwa mu buryo bw'ibanze" (Gahunda yo kubika no gutanga ibicuruzwa mu buryo bw'ibanze) y'uru rubuga ni ingenzi muri politiki yarwo yo mu 2025, ishishikariza abagurisha ibicuruzwa byabo mu buryo bw'ibanze kugira ngo bihutishe cyane ibyo batanga.
Urusobe rukomeye rw'ibikoresho by'ikoranabuhanga, Meli Fulfillment, ruhindura ibintu. Abagurisha bakoresha ububiko bwabwo bwa Brezili cyangwa Megizike bashobora kugera ku gihe cy'iminsi 1-3 mu mijyi minini, ibi bikaba bitandukanye cyane n'ibyumweru byinshi byo gutegereza bifitanye isano no kohereza ibicuruzwa mu mahanga. Uyu muvuduko ni igikoresho gikomeye cyo guhindura ibicuruzwa kandi ni umuyoboro ukomeye wo guhangana. Inkuru z'ibyagezweho, nk'umucuruzi w'ibikoresho by'ikoranabuhanga w'Umushinwa washyizeho sisitemu igezweho yo kubika ibicuruzwa "by'ububiko butatu", zigaragaza uburyo ubuhanga mu bijyanye n'ibikoresho butera imbaraga iterambere ry'urubuga.
Uretse kwihuta, Mercado Libre ihuza ubucuruzi bwose. Itanga Mercado Pago, igisubizo cy’ingenzi cyo kwishyurana mu buryo bw’ikoranabuhanga mu karere aho amafaranga n’ibyiciro bikomeje gukundwa. Ku bagurisha, ibi bivuze ko ibikorwa byoroshye kandi bihamye bitanyuze mu gucikamo ibice by’imari byo mu karere gusa.
Saa sita: Kwigarurira Uburasirazuba bwo Hagati dukoresheje umuco mwiza
Mu Burasirazuba bwo Hagati, uburyo bwa Noon bwo gutsinda ni ubuziranenge bw'umuco n'ururimi. Uru rubuga rukora ku ngamba zigezweho zo kuvuga indimi ebyiri "Icyarabu-cya mbere, zikoresha Icyongereza". Nubwo igice cy'inyuma cy'umucuruzi kiri mu Cyongereza, Icyarabu ni ururimi rw'ubucuruzi ku ruhande rw'imbere. Amakuru agaragaza ko urutonde rw'ibicuruzwa bifite ibisobanuro by'Icyarabu byiza rubona igipimo cyo guhindura ibicuruzwa kigera kuri 30% hejuru y'ibyo mu Cyongereza gusa.
Noon ishyigikira cyane ubu buryo bwo guhindura ibintu mu buryo bw'umwimerere, itanga serivisi zo guhindura ibintu mu buryo bw'ubwenge bushingiye ku ikoranabuhanga rya AI ku buntu ku nyito n'ibintu by'ingenzi. Ariko, intsinzi nyayo isaba ibirenze guhindura ibintu mu buryo bw'umwimerere. Isaba ubwenge mu muco—guhindura iyamamazabikorwa rya Ramadhani, gukoresha ibishushanyo mbonera by'umuco, no kwirinda burundu amategeko y'idini cyangwa umuco mu bicuruzwa bitangwa. Umucuruzi wavuguruye ingofero yo kwiyuhagira ifite ibisobanuro bya "gold embroidery" n'inyandiko y'icyarabu ya Ramadhani yagurishije ibicuruzwa n'ubwiza bw'ikirenga, bigaragaza imbaraga z'ubu buryo bwo guhindura ibintu mu buryo bwimbitse.
Kimwe na Mercado Libre, Noon ishora imari nyinshi mu bijyanye n’ibikoresho bya elegitoroniki kugira ngo ihuze na serivisi nziza z’abaguzi bo mu Burasirazuba bwo Hagati, igenzura ko uburambe bw’ubucuruzi bw’igiciro cyinshi kandi bukorerwa mu gace runaka buhuzwa no gutanga serivisi zizewe kandi zihuse.
Ingingo z'ingenzi ku bagurisha
Ku bagurisha ku isi yose bareba iyi mipaka, intsinzi ishingiye ku murongo w’ingenzi:
Kwakira ububiko bw'ibintu byo mu gace utuyemo:Kuri Mercado Libre, gukoresha Fulfillment by Mercado Libre (FBM) cyangwa ububiko bw’ibikoresho byizewe byo mu gace biri guhinduka kuva ku nyungu kugera ku kuba ngombwa mu guhangana no gukoresha neza amafaranga.
Shora imari mu gushyira mu bikorwa aho ibintu biherereye byemewe:Ku isaha ya saa sita z'amanywa, kwandika inyandiko z'icyarabu n'ubujyanama mu by'umuco ni ishoramari ridashobora kuganirwaho. Abagurisha bagomba kurenga ubusemuzi butangwa n'imashini ahubwo bagashushanya inkuru zishishikaje kandi z'ukuri mu muco.
Sobanukirwa n'imyitwarire yo kwishyurana mu gace utuyemo:Guhuza uburyo bwo kwishyurana mu gace utuyemo nka "cash voucher" muri Amerika y'Epfo cyangwa "digital wallets" zizwi cyane mu kigobe cy'inyanja ni ingenzi cyane mu kugabanya ikoreshwa ry'igare.
Inzira iri imbere
Mercado Libre na Noon bigaragaza iterambere rya "urubuga rwo guhinga rwimbitse mu karere" (urubuga rwibanze ku karere)—ibigo bihuza ikoranabuhanga ryo ku rwego rw'isi hamwe n'ubumenyi budasanzwe ku bikorwaremezo byo mu gace, umuco, n'imyitwarire y'abaguzi. Nk'uko ubushakashatsi bwa dLocal bubigaragaza, aya masoko ya "Global South" yiteguye guteza imbere ubukungu bw'isi mu myaka icumi iri imbere, bigatuma aba ingenzi ku mucuruzi uwo ari we wese.
Ku bagurisha bo mu bihugu bihana imbibi, ubutumwa burasobanutse neza. Urugendo rukurikira rw'iterambere ry'ubucuruzi bwo kuri interineti ruri muri aya masoko ari kuzamuka, ariko ntirushobora gufatwa mu buryo bumwe. Intsinzi izaba iy'abafatanya cyane n'aba banyacyubahiro bo mu karere kandi biyemeje gukora ku masezerano yabo—bashyira imbere uburyo bwo gutwara ibintu muri Amerika y'Epfo n'ubuhanga mu by'umuco mu Burasirazuba bwo Hagati.
Igihe cyo kohereza: Ukuboza 17-2025
