Ubucuruzi bushingiye kuri interineti burimo guhinduka cyane. Uburyo bushya bwo "guhindura ibintu byose", bwatangijwe n'urubuga nka AliExpress na TikTok Shop, bwasezeranyije abagurisha urugendo rwo gukora ibintu mu buryo butunguranye binyuze mu gucunga ibikoresho, kwamamaza, na serivisi ku bakiriya, bwinjiye mu gice cyabwo gikurikiraho kandi kigoye cyane. Icyatangiye ari uburiganya bukomeye bushingiye ku iterambere ry'urujya n'uruza rw'abantu cyahindutse urugamba rukomeye aho intsinzi idaterwa no gukanda gusa, ahubwo iterwa n'ubwiyongere, kwihangana, no gukora neza kw'urusobe rw'ibicuruzwa by'umucuruzi.
Isezerano rya mbere ryari rihindura ibintu. Mu gushyira ibintu bigoye mu mikorere kuri urwo rubuga, abagurisha, cyane cyane abakora ibicuruzwa n'abashya, bashoboraga
Kwibanda gusa ku guhitamo ibicuruzwa no kubishyira ku rutonde. Amashyirahamwe, na yo yatumye GMV yiyongera vuba binyuze mu gukoresha uburyo bwazo n'abakoresha benshi kugira ngo bagere kuri aba bacuruzi bacungwa. Ubu buryo bwo guhuza bwateje imbere inyungu nyinshi, bukurura abagurisha babarirwa muri za miriyoni kuri moderi nka "Choice" ya AliExpress cyangwa porogaramu za "Full Fulfillment" za TikTok Shop.
Ariko, uko isoko rirushaho kuzura n'ibyo abaguzi bifuza ku bijyanye n'umuvuduko, icyizere n'agaciro kabyo bizamuka, amategeko agenga imikoranire yarahindutse. Inzego za interineti ntizikinyurwa no gukusanya abacuruzi gusa; ubu ziri gushaka cyane abatanga serivisi yizewe, bashobora kwaguka kandi bakora neza. Irushanwa ryazamutse.
Kuva ku ifunguro rya Algorithmic kugeza ku igorofa ry'uruganda
Ikintu gishya gitandukanya ibicuruzwa ni ubwiza bw'uruhererekane rw'ibicuruzwa. Amashyirahamwe arushaho gushyira imbere abagurisha bashobora kwemeza ko ubuziranenge buhoraho, kugabanya imikorere, kubungabunga ububiko buhamye, no gusubiza vuba ihindagurika ry'ibikenewe. Ishingiro ni iryoroshye: uruhererekane rw'ibicuruzwa rwiza rusobanura ko abakiriya benshi banyuzwe, ingaruka nke ku mikorere y'uruhererekane, n'inyungu nziza kuri bose.
"Kugurisha ku rubuga rwuzuye muri iki gihe ntabwo ari ugutsinda intambara yo gupiganira amagambo akoreshwa gusa ahubwo ni ugutsinda icyizere cy'abayobozi b'uruhererekane rw'ibikoresho," uyu ni umukozi ushinzwe amasoko muri Yiwu. "Ubushobozi bwawe bwo gukora, igipimo cy'inenge yawe, igihe cyo kohereza ibicuruzwa mu bubiko bw'uru rubuga - ibi ni byo bimenyetso by'ingenzi by'imikorere yawe. Algorithm ihemba ituze ry'imikorere kimwe n'igipimo cyo guhindura ibicuruzwa."
Urugero: Uruganda rw'Ibikinisho bya Shenzhen
Ishusho ishishikaje ituruka ku nganda zikora ibikinisho zo muri Shenzhen zigurisha kuri AliExpress. Ihanganye n'irushanwa rikomeye n'igitutu cyaturutse kuri urwo rubuga kugira ngo yongere umuvuduko wo gutanga ibicuruzwa, isosiyete yashoye imari nyinshi mu gukora ikoranabuhanga ry'imishinga yayo no gushyira mu bikorwa isesengura ry'amakuru mu buryo bufatika mu mikorere yayo yo kugenzura ubuziranenge. Iri shoramari ryagabanyije 30% by'igihe cyo gukora n'igihe cyo kujya mu bubiko ku kigero cy'imyaka 30%.
Ingaruka zabaye uruhererekane rwiza: ubushobozi bwo kongera gushyiramo ibicuruzwa vuba byatumye amanota menshi ya "muri stock" ahora ari hejuru kuri urwo rubuga. Algoritime za AliExpress, zagenewe guteza imbere kuzuza neza, byatumye ibicuruzwa byabo birushaho kugaragara. Ibicuruzwa byagurishijwe byiyongereyeho ibirenga 40% mu gihembwe cya kabiri, atari ukubera impinduka mu kwamamaza, ahubwo no kwiyongera kw'icyizere mu mikorere.
Ejo hazaza ni heza ku mucuruzi w’ubucuruzi
Iri hinduka ry’ubukungu rigaragaza ko hari intambwe ikomeye mu iterambere. Inzitizi nto ku kwinjira mu cyiciro cya mbere cy’izamuka ry’ubukungu irimo kwiyongera. Kugira ngo abagurisha bakomeze kandi bakomeze inkunga yabo, bagomba:
Ishoramari mu buryo bwo gukora umusaruro:Shyira mu bikorwa uburyo bworoshye bwo gukora ibintu bushobora kwaguka cyangwa kugabanuka vuba hashingiwe ku makuru ateganyijwe ava kuri urwo rubuga.
Kora umubano wimbitse n'uruganda:Kurenga umubano w’ubucuruzi, jya ku bufatanye bw’inganda n’inganda, ugenzura ireme n’ingengabihe y’umusaruro.
Emera ikorwa rishingiye ku makuru:Koresha isesengura ritangwa na platform hamwe n'ibikoresho by'abandi kugira ngo umenye neza uko ibintu bigenda, ugabanye ubucucike bukabije n'ibura ry'ibikoresho.
Shyira imbere ibikorwa remezo bifite ireme:Gushyiraho amabwiriza akomeye yo kugenzura ubuziranenge bw'imbere kugira ngo hakomeze kuba ibipimo by'ibicuruzwa biri hejuru, kugabanya inyungu no kurinda amanota y'umucuruzi.
Umusesenguzi w’inganda agira ati: “Igihe aho umucuruzi wese ufite ibicuruzwa yashoboraga gutera imbere ku rubuga rw’ubucuruzi rurimo gucika intege. Icyiciro gikurikiraho kizayoborwa n’abakora ibicuruzwa n’abagurisha bashora imari mu gutuma ibikorwa byabo by’ingenzi biba intwaro yo guhangana. Uruhare rw’uru rubuga ni uguhinduka kuva ku guhuza ibyo abantu bakeneye gusa kugeza ku guhuza ibyo abantu bakeneye byose hamwe n’ibyo batanga bifite ubushobozi bwo kubitanga.”
Iyi mpinduka igaragaza iterambere ryagutse ry’ubucuruzi bw’ikoranabuhanga ku isi. Uko uburyo bwo guhindura ibintu bugenda butera imbere, burimo kurema itsinda rishya ry’abatanga serivisi bakora neza cyane kandi bakoresha ikoranabuhanga, bavugurura ubucuruzi mpuzamahanga kuva hasi kugeza hejuru.
Igihe cyo kohereza: Ukuboza 11-2025
