Urubuga Rushya rw'Intambara mu Gucuruza mu Buryo Butunguranye: Kuva ku "Gutanga Iminota 30" kugeza ku "Gusubiza Ubuntu"

Umugenzi agera ku muryango we mu minota 30 kugira ngo afate icyo gicuruzwa, kandi ikiruta byose, umukiriya nta mafaranga yo kugisubiza. Ubu buryo bworoshye bwo kugikoresha bukemura ikibazo cya nyuma mu guhaha kuri interineti, bigatuma ubucuruzi bwihuse budahangayika nko kugerageza imyenda mu iduka risanzwe.

Abaterankunga mu kuvugurura: Kwagura urusobe rw'ibinyabuzima n'ishoramari mu buryo bw'ikoranabuhanga

Iyi ntambwe ya serivisi iterwa n'uburyo bubiri bujyanye. Ubwa mbere, ubucuruzi bwihuse bwaragutse cyane ugereranyije n'aho buturuka mu gutanga ibiribwa. Ubu buhagarariye "kwinjira mu byiciro byose no gutanga serivisi zuzuye," aho ibicuruzwa kuva ku bikoresho by'ikoranabuhanga (Huawei) n'imyenda ya siporo (Nike, Anta) kugeza ku maduka manini binjira mu maduka ibihumbi n'ibihumbi. Kubera ko ibintu bifite agaciro gakomeye kandi bitari ibiribwa biba ari ibintu bisanzwe mu magare yo guhaha, gukenera inzira yizewe yo kugaruka biba ngombwa kugira ngo habeho icyizere ku baguzi.

Icya kabiri, urubuga rukomeye rurimo gushora imari ihagije kugira ngo rwubake iki cyizere. Urugero, Meituan yatangije serivisi ya mbere yo kohereza ibicuruzwa ku buntu muri Nzeri 2025, itangira ikorera abanyamuryango bayo b’igiciro. Kuva icyo gihe bayiguze ikagera ku bigo birenga 50 by’imyenda n’amaduka 20.000, aho urubuga rutanga amafaranga yose ajyanye nayo. Iki gikorwa ni kimwe mu bigize serivisi yagutse ya "Assured Instant Retail" igizwe n’imihigo 20, igamije guteza imbere ibidukikije byiza ku baguzi n’abacuruzi.

Ingorane: Inzira y'amayuniyoni arenga trilioni

Gushaka ubuziranenge bishingiye ku bushobozi bukomeye bwo gukura. Urwego rw'ubucuruzi bwihuse mu Bushinwa ruri mu nzira igaragara yo kuba isoko rya trilioni ya yuan. Raporo z'inganda ziteganya ko ingano y'isoko izarenga ikigero cya trilioni 1 ya yuan mu 2026 ikazamuka kabiri ikagera kuri trilioni 2 za yuan mu 2030. Ibisubizo by'imari bivuye mu bashoramari bakomeye byemeza iyi mbaraga. Urugero, inyungu y'ubucuruzi bwa Alibaba yiyongereyeho 60% mu gihembwe cyarangiye muri Nzeri 2025.

Uko uru rwego rugenda rukura, ni ko amarushanwa agenda atera imbere. Du Guochen, Umuyobozi w’Ikigo cy’Ubucuruzi bw’ikoranabuhanga mu Ishuri Rikuru ry’Ubushinwa ry’Ubucuruzi Mpuzamahanga n’Ubutwererane mu by’Ubukungu, yagize ati: “Amarushanwa ariho ubu mu bucuruzi bw’ikoranabuhanga agenda ahinduka buhoro buhoro kuva ku ibiciro bijya ku ihame ry’uburambe bw’abakoresha.” Inganda zirimo kuva ku kwibanda ku “gukora vuba” zijya ku gushyira imbaraga mu buryo bungana kuri “serivisi ihamye” n’ “ibicuruzwa byiza”.

Ahazaza: Ubunararibonye bwa Omnichannel Buhuriweho

Igice gikurikira cyo kugurisha ako kanya kiri mu gushyira mu bikorwa ingamba z’ikirango n’uburambe bwa omnichannel. Birimo kuba igikoresho cy’ingenzi mu gutangiza ibicuruzwa bishya, kugurisha vuba, no nk'igisubizo cy’ibyo ukeneye byihuse nyuma yo kugura. Ubushobozi bwo gutanga umurongo utunganye, utagira amahane—aho kwakira ibicuruzwa byoroshye nko kubisubiza—nta nyungu ikiri nziza ahubwo ni ikintu cy’ibanze ku muguzi wa none kandi ujijutse.

Uburyo bushya bwo gutanga serivisi bukoreshwa mu "gutanga serivisi + kugaruza ubuntu" bugaragaza ko ubucuruzi bwihuse bwageze ku rwego rwo hejuru. Ntabwo bukiri ubundi buryo bworoshye bwo kugura ibintu byihutirwa gusa ahubwo ni uburyo bworoshye bwo guhaha, bwizewe kandi bwiganjemo ubucuruzi. Mu irushanwa ry'ejo hazaza h'ubucuruzi, gutsinda urugendo rwo guhaha ni ingenzi, ariko gutsinda urugendo rwo guhaha rw'abaguzi binyuze muri serivisi nziza ni byo bigaragaza ko ari ingenzi cyane kugira ngo ugere ku ntsinzi.