Indasitiri yematoyi pasi rose iri kuona shanduko huru yakatarisana nekukosha kwedzidzo uye mutoro wezvakatipoteredza, zvichichinja zvakanyanya mamiriro eramangwana eindasitiri.
Kune vanogadzira mawebhusaiti ekutengeserana kwematoyi ekunze, kunzwisisa nemazvo mafambiro emusika wematoyi epasi rose hakusi chinhu chakakosha pakusarudzwa kwezvigadzirwa chete asiwo chinhu chikuru chekushambadzira kwezviri mukati uye mazano eSEO. Sekureva kwe2025 Global Toy Industry Development Report yakaburitswa nemasangano akadai seGuangdong Toy Association, musika wematoyi wepasi rose wakadzikama zvishoma nezvishoma muna 2024, asi mafambiro akasiyana-siyana akabuda mumapoka evatengi nemapoka ezvigadzirwa.
Pakati pazvo, matoyi ekudzidzisa (STEM), matoyi asingakuvadzi nharaunda, uye matoyi ane rezenisi yeIP zvave zvinhu zvakakosha zvinosimudzira kukura kwemusika. Mafambiro aya anopa nhungamiro dzakajeka kune vatengesi nevatengesi.
01 Kusiyanisa Musika uye Zvinoita Kuti Kukura Kukure
Musika wepasi rose wematoyi muna 2025 uri kuratidza simba idzva. Mushumo uyu unoratidza kuti kushandiswa kwematoyi pakati pevechidiki vane makore gumi nemana zvichikwira kuri kuwedzera, nezvigadzirwa zvine rezinesi reIP zvichipa kutengesa kwakanaka kwazvo.
Misika yemudunhu ine maitiro ekuti "North America iri kutungamira, Asia-Pacific iri kuwedzera". North America iri kutungamira mukushandiswa kwematoyi nemunhu mumwe nemumwe, nepo dunhu reAsia-Pacific, richikurudzirwa nekukura kuri kuita vanhu vepakati nepakati uye hwaro hwakasimba hwekugadzira zvinhu, rave musika uri kukura nekukurumidza.
Nzira dzekutengeserana dzepaindaneti dzinoramba dzichikura: Amazon ichiri panzvimbo yayo, nepo mapuratifomu matsva akadai seTikTok Shop ari kuwedzera, achipa nzira dzakasiyana-siyana dzekutengesa dzemhando dzematoyi.
Panyaya yemakwikwi, hofori dzemarudzi akawanda dzinotonga musika wepamusoro-soro, makambani emuno ndiwo anotungamira musika wepakati nepakati, uye makambani ane mukurumbira paindaneti anopatsanurwa kuita zvikamu zvidiki kuburikidza nenzira dzakasiyana.
02 Matoyi eSTEM Anotungamira Mafungu Matsva Evaraidzo Yedzidzo
Musika wezvematoyi weSTEM uri kukura zvisingaenzaniswi. Tsvagiridzo dzichangoburwa dzinoratidza kuti musika wezvematoyi edzidzo pasi rose unotarisirwa kukura paCAGR ye8.3%, kusvika paUSD 105.38 bhiriyoni panosvika gore ra2030.
Kudiwa kwemidziyo yeSTEM nevatengi kunoratidza kuchinja-chinja kuri pachena kwemwaka. Ruzivo rwemafashoni eAmazon runoratidza kuti huwandu hwekutsvaga kweSTEM science and robotics kits hwakakwira muna Chikunguru 2025, nekukura kwemwedzi nemwedzi kwe28.4%.
Vanhu vanonyanya kushandisa matoyi akadaro vanosanganisira vana (43.3%) nevaunganidzi (23.3%), uye kupa zvipo kunosvika 37.6%.
Zvisinei, kugara kwenguva refu kwechigadzirwa uye zvikanganiso zvemagadzirirwo zvichiri kukonzera matambudziko muindasitiri. 31.6% yemhinduro dzisina kunaka dzinoratidza matambudziko ekugara kwenguva refu, uye 26.3% yevashandisi vanotaura nezvematambudziko nebhesi dzisingatenderedzi. Izvi zvinopa mikana yekuti vatengesi vemhando yepamusoro uye vakagadzirwa nehunyanzvi veSTEM vawane musiyano wemakwikwi.
03 Zvinhu Zvinogara Zvichienderera Zvinova Muyero Mutsva weIndasitiri
Kuchengetedza nharaunda kwave chinhu chinonyanya kutaurwa muindasitiri yematoyi. Muna 2023, musika wepasi rose wematoyi unochengetedza nharaunda waikosheswa pamadhora mabhiriyoni makumi maviri nemaviri nemakumi mana nemanomwe ($22.47 bhiriyoni), uye unotarisirwa kukura kusvika mabhiriyoni makumi mashanu nerimwe nerimwe negumi nemapfumbamwe ($51.9 bhiriyoni) panosvika gore ra2030, neCAGR inoshamisa ye12.7%.
Makambani ekugadzira zvinhu ari kutevedzera zviri kuitika. Semuenzaniso, Pop Mart yakatanga chifananidzo chekutanga pasi rose chakagadzirwa nezvinhu zvakadzokororwa 55% paZuva rePasi regore rino. Zvinhu izvi zvinobva muzvishandiso zvemhando yepamusoro zvekuchengetedza furemu uye zvakawana chitupa pasi peGlobal Recycled Standard (GRS).
Kukoshesa kwevabereki kuchengetedzeka kwematoyi uye hushamwari hwenzvimbo ndiko kwakaita kuti zvinhu izvi zviitike. Vatengi vanopfuura 60% pasi rose vanofarira kutenga zvinhu zvinochengetedza nharaunda, uye mhuri dziri kuNorth America dzinonyanya kuda kutenga matoyi akachengeteka, asina chepfu evana vavo.
Kugadzira zvinhu zvitsva munzvimbo inochengetedzwa hakungoonekwi chete muzvinhu chete asiwo kunoshanda muhupenyu hwese hwechigadzirwa. Semuenzaniso, Pop Mart yakaderedza huwandu hwekurongedza ne29% uye yakatsiva mafoam liners nemapepa anogona kuora uye anogona kudzokororwa.
04 Mikana yeMusika yeMatoyi Ane Rezenisi yeIP
Matoyi ane marezenisi eIP anoramba achiratidza kukwezva kwakasimba pamusika. Muna 2025, musika wematoyi ane marezenisi eIP unotarisirwa kuramba uchikura, ne ma animation IPs nema firimu/terevhizheni IPs sezvikamu zvikuru.
Indasitiri yematoyi ine mafashoni yakagadzira makwikwi ekuti "mutambi mumwe chete ane simba uye vakwikwidzi vakawanda vane simba", uye mhando itsva dzakabudirira kupinda munzira dzakasiyana-siyana kuburikidza nemazano akasiyana. Nyaya dzakabudirira dzinoratidza kuti kusanganiswa kwepfungwa dzekugadzira dzakasiyana uye maIP anozivikanwa zvinogona kukwezva kutariswa kwevatengi zvinobudirira.
Panyaya yevatengi, matoyi ane marezenisi eIP haangofarirwa nevana chete asiwo anokwezva vanhu vakuru vakawanda vanounganidza zvinhu. Kukwezva uku kwevana vezera rakasiyana kunowedzera mukana wemusika, zvichipa vatengesi mikana yekutengesa yakasiyana-siyana.
05 Maonero Eramangwana uye Mazano Ehurongwa
Tichitarisa mberi, indasitiri yematoyi ichabatanidza hunyanzvi hwetekinoroji nepfungwa dzezvakatipoteredza zvakadzama. Dhizaini, R&D, uye kugadzirwa zvinogoneswa neAI, pamwe nekubatanidzwa kwetekinoroji dzakasiyana-siyana mumatoyi kuti zviwedzere kudyidzana, zvichave zvinhu zvikuru zvinoitika.
Makambani anofanirwa kutarisa pane zvinotevera:
- Simbisa kugara kwenguva refu kwechigadzirwa uye dhizaini yeruzivo rwemushandisi kugadzirisa matambudziko anoratidzwa nemhinduro dzevatengi.
- Kuisa zvinhu zvine hushamwari kune nharaunda uye maitiro ekugadzira kuti zvigutse kudiwa kuri kukura kwepasi rose kwekuchengetedza nharaunda.
- Bata kuchinja-chinja kwezvinodiwa nemwaka nekuronga zvinhu zviri mudura uye mabasa ekushambadzira pachine nguva kuti uwane mikana yakawanda yekutengesa.
- Ongorora kushanda pamwe chete mumaindasitiri akasiyana-siyana uye IP co-branding kuti uwedzere kuzivikanwa kwechiratidzo uye mugove wemusika kuburikidza nepesvedzero yetsika.
Kune vatengesi vezvinhu zvematoyi veSTEM nevatengesi vezvinhu zvematoyi vanotsigira nharaunda, maitiro aya anomiririra mikana yakakura yekukura. Nekubatanidza nzira dzezvigadzirwa nemafambiro emusika, mabhizinesi anogona kuwana mukana mukuru mumakwikwi egore ra2025 zvichienda mberi.
Kune vatengesi vezvinhu zvematoyi veSTEM nevatengesi vezvinhu zvematoyi vasingakanganisi nharaunda, nguva ino yekuchinja inounza mikana mikuru. Nekubatanidza nzira dzezvigadzirwa nezvinodiwa nemusika, mabhizinesi haangogone kuwana mukana wekukwikwidza chete asiwo kugadzira ruzivo rwezvigadzirwa runokosha kune chizvarwa chinotevera chevatengi.
Mumakore anotevera, mabrandi anogona kubatanidza zvinhu zvitsva, dzidzo, uye kuchengetedzeka kwezvakatipoteredza achava nechinzvimbo chepamusoro mumusika wepasi rose wematoyi.
Nguva yekutumira: Gunyana-23-2025
