Kufara kwepasi rose kwaLabubu—tsika dzemugadziri wematoyi wekuChina anonzi Pop Mart—kwachinja misika yevatengi pamwe nekutengeserana kwepaindaneti. Nezvidhori zvechokwadi zvinotengeswa kusvika kumadhora zana nemakumi maviri.$108,000pakutengesa uye ma hashtag eTikTok achipfuuraMaonero evanhu mabhiriyoni mashanu nemazana masere (5.8 bhiriyoni), kudiwa kwezviwanikwa kuri kupfuura zvakanyanya. Asi vatengesi vakatarisana nedambudziko guru: Amazon yakabvisa mazana ezvinyorwa zvinotyora mutemo, ukuwo masangano emitero kubva kuGuangzhou kuenda kuKazakhstan akatora43,200 matoyi ekunyepedzera epamusorouye mabhokisi e3,088 akaburitswa asina kujeka mumavhiki apfuura chete.
Sezvo vatongi vari kumanikidza, mabhizinesi ane hunyanzvi ari kuwana nzira yekubudirira:zvinhu zvekunze zvisina IP zvakabatanidzwaKubva pamafashoni akafanana nezvidhori kusvika kumakabati ekuratidzira ane tekinoroji, zvigadzirwa izvi zvekuwedzera zvinoshandisa chishuwo ichi pasina kuyambuka miganhu yepamutemo—uye zviri kuwana mamiriyoni emamiriyoni chinyararire.
Hupfumi hweMagadheni e$30M pamwedzi: Kupfeka Zvinofadza
Varidzi veLabubu havasi kungounganidza zvidhori chete asi vari kugadzira hunhu hwavo. Kuchinja uku kwepfungwa ndiko kwakaberekamusika wezvipfeko zvemadhori zvinoputika, uko vanogadzira mbatya diki vanodzitengesa$20–$80 paseti imwe neimwePaXiaohongshu, hashtag #labubu yatangaKukurukurirana kunopfuura 30,000 uye maonero evanhu mamiriyoni 30, nevagadziri vepamusoro vari kuzivisaMari inosvika $30,000 pamwedzi.
Chinokosha ndechekuti zvipfeko izvi zvinodzivirira kutyorwa kwemitemo nekutarisa panesaizi yepasi roseuyemagadzirirwo epakutanga:
Hapana kunyorwa kweLabubu:Vatengesi vanotengesa "mbatya dzezvidhori zvevinyl zve17cm" pane kupfeka zveLabubu.
Kuzvimiririra pakugadzira:Zvipfeko zvinosanganisira mafashoni akaita se punk denim kana hanfu pasina kutevedzera mapatani ePop Mart ane kodzero dzekodzero dzemunhu.
Kushambadzira kwepuratifomu:Zvidzidzo zvinoratidza zvidhori (zvine vashandi) zvakapfeka mbatya dzakajairika zvichiramba zvichemo zveIP zvichiratidza kuti munhu akakodzera.
Mumwe mutengesi wekuGuangzhou, @PINKY STORE, akatengesa10,000+ $30 seti dzezvisungo zvebow-tiemumwedzi miviri nekutarisa vatengi vekunze kwenyika kuburikidza ne Instagram Reels—zvese izvi vachidzivirira zita raLabubu pakutengeswa kwezvinhu.
Tekinoroji Yekuratidzira: Panosangana Mashandiro Nevateveri
Vaunganidzi vachinyanya kufunga nezvekuchengetedza nekuratidza zvinhu,mhinduro dzekuratidzira dzave MVP yakavanzikayeLabubu ecosystem. Mugadziri wekuChina GOTO akachinja kubva pakuchengetera shangu kuenda kumabhokisi ekuratidzira anounganidzwa muna 2024—uye akabudiriraKutengeswa kwegore negore kwemadhora mamiriyoni 3.75nekugadzirisa matambudziko matatu:
Dhizaini yemodular:Zvikamu zvinogadziriswa zvinokwana mifananidzo yakasiyana-siyana, zvichidzivirira kushambadzirwa kwakanangana neLabubu.
Uinjiniya hwemhepo:Mwenje we LED wakabatanidzwa uye kudzora manzwi zvinovandudza "runako rwenzvimbo" yekugovana pasocial media.
Kushandira pamwe kweIP-neutral:Kudyidzana nemitambo yakaita seOnmyojiipai mifananidzo ine dingindira risingaenderane neIP yePop Mart.
Saizvozvo, Yiwu fekitori Zhuo Chao zvino inogadzira60,000+ dziviriro nyaya dzemwedzi wega wega, nezvisimbiso zvinodzivirira guruva zvinotengeswa se "zvidziviriro zvebhokisi remapofu zvepasi rose." Zvinyorwa zvavo zveAmazon zvinotaura zvakajeka kuti: "Zvinoenderana nemifananidzo mikuru ye 3–4 inch" - chiratidzo chakachengeteka chepamutemo chehukuru hwaLabubu pasina kuchidana zita racho.
Kugadzirisa & Kugadzirisa: Mugodhi wegoridhe Usingaonekwe
Kupfuura mbatya nemidziyo yekuratidzira, zvishandiso zvekugadzirisa zviri kubudirira mushure maLabubu:
Mabhurashi madiki akasarudzika($5–$15) yekupukuta matombo ezvidhori akaomarara
Makabati egirazi anodzivirira UVnekudzora hunyoro ($60–200)
Putty isina kunamirayekusimbisa zvidhori pasina kukuvara
Zvigadzirwa izvi zvinoshanda chete hazvidi kuti munhu ashandise IP zvachose. Sezvinotsanangurwa nemutengesi wekuShanghai anonzi TinyTools: "Tinotengesa 'makit ekuchengetedza matoyi evinyl'—vaunganidzi vezvinhu zvipidonavo hachisi chinhu chatinofanira kufunga nezvacho."
Zvichakadaro,kugadzirisaMasevhisi akadai sekuchinja-chinja madhiri emhando yepamusoro anoita kuti vaimbi vashandise mafambiro ari mufashoni nenzira ine hunhu. Vagadziri vanopa mhosva.$50–$350 pakomisheni imwe neimwekugadzirisainotongwa nemushandisiLabubus—kupeta patsva zviso kana kuwedzera zvishongedzo zvakagadzirwa nemaoko. Nekushanda sebasa (kwete kutengesa zvigadzirwa), vanodzivisa kutyorwa kwekodzero dzekubereka.
Bhuku Rekushandisa Kutevedzera Mutemo: Kubudirira Mumumvuri weIP
Vatengesi vanobudirira vanoshandisa nzira ina dzinokosha dzekuita mari nepfungwa iyi zviri pamutemo:
Kutsvaga Mazwi Akakosha Akapfupikiswa
Panzvimbo pekuti "hembe dzeLabubu," shandisa "fashoni yemadori evinyl" kana kuti "hembe dzemabhokisi asina kuvharwa." Sezvakataurwa nemumwe mutengesi weAmazon: "Rondedzero yedu yepamusoro inoti 'inokodzera shamwari yako ye elf inopandukira'—vateveri vanonzwisisa pfungwa yacho, maalgorithms haazviratidze pachena".
Kupatsanurwa Kwemagadzirirwo
Zvigadzirwa hazvifanirwe kushandiswa nemazino mapfumbamwe aLabubu, maziso asina kufanana, kana mavara ane zviratidzo zvekutengeserana. Kukunda kumwe chete kwepamutemo kwakaita kuti mugadziri abudirire kutengesa magitare madiki nekuratidza kuti akaenzana.zviridzwa chaizvo—kwete magadzirirwo ePop Mart.
Kurondedzera Ngano Kwakawedzerwa Kukosha
Musikachishandiso, kwete fandom. GOTO, rudzi rwechiratidziro, runosimbisa "kuchengetedzwa kwemamiziyamu" uye "modular scenography," ichichinja kutarisa kubva paIP kuenda paunyanzvi10.
Kutangwa Kwakatarwa Nenzvimbo
Matunhu akaita seSoutheast Asia anobvumira kududzirwa kweIP kwakapfava. Vatengesi vanotanga vaedza zvigadzirwa ipapo vasati vasvika kumisika inokwikwidzana seEU kana US.
Mutongo: Purofiti Pasina Kubirwa
Kubudirira kwaLabubu mumoto wemusango kunoratidza chokwadi chakakosha chekutengeserana paindaneti:kwese kwabuda zvigadzirwa zvechitendero, misika yekuwedzera inoteveraSezvo Pop Mart ichikurumidzisa kunyorwa kwekodzero dzepasi rose—kunyangwe ichishandisa mazita ekunyepedzera akadai se "LAFUFU"—mari yakangwara iri kufamba ichienda kuzvinhu zvekunze zvisina kurongeka.
Kune vatengesi vekunze kwenyika, hupfumi uhwu hune zvakanakira zvisingawanzoitiki:hapana muripo werezinesi,njodzi yepamutemo yakaderedzwauyekubatanidzwa kune chinhu cheorganic, maitiro anoshandiswa nevashandisiSezvakataurwa nemumwe mutengesi weTaobao achirongedza mahoodies mazana mashanu ehukuru hweLabubu:"Hatisi kutengesa chidhori—bhachi rechidhori chete."
Pakupedzisira, chiitiko cheLabubu chinotidzidzisa kuti munyika yanhasi ine IP sensitive,Kubudirira kwakanyanya kunogara kwenguva refu hakubvi mukunyengedzwa kwevapambi, asi kubva mukushumira mumvuri wawo.
Nguva yekutumira: Chikunguru-12-2025
