Mukuchinja kuri kuita zvinhu zvakawanda muindasitiri yematoyi epasi rose, matoyi eChinese Guofeng ari kuchinja kubva pakuva zvinhu zvakaunganidzwa zvishoma nezvishoma kuenda kuzvinhu zvetsika zvakawanda, zvichikwezva vateereri vepasi rose nemusanganiswa wavo wakasiyana wenhaka yechinyakare uye dhizaini yemazuva ano.
Musika wepasi rose wematoyi uri kuona maitiro anoshamisa: matoyi eChinese Guofeng, ayo anobatanidza zvinhu zvetsika dzechinyakare nerunako rwemazuva ano, ari kuwana mukurumbira unoshamisa kune dzimwe nyika. Kufamba uku kunomiririra shanduko kubva pakungo "tengesa zvigadzirwa" kuenda kune chaiyo"kutumira kunze kwenyika tsika,"uko matoyi anoshanda semabhiriji ekuchinjana tsika.
Makambani anotungamira akadai sePop Mart, 52TOYS, neHEYONE ndiwo ari pamberi, achiratidza kuti kukwezva kuri mubhizinesi rakakosha."shanduro yetsika"nzira inoenderana nevatengi vepasi rose.
01 Misoro Mitatu yeKukwezva kwaGuofeng Pasirose
Kubudirira kwematoyi eGuofeng pasi rose kwakavakirwa pamatanho matatu akakosha, kushandura tsika dzekare dzechiChinese kuita zvigadzirwa zvinofarirwa pasi rose.
Chekutanga, kuchera tsika zvakadzama nekugadzira kwemazuva ano.Makambani emhando dzakasiyana-siyana ari kupfuura zviratidzo zvekunze zvakaita semadhiragoni kana mapanda. Asi, ari kutsvaga tsika dzakadzama, vachidzidudzira patsva kune vechidiki vepasi rose nhasi.
Semuenzaniso, Pop Mart yakaona mari yayo yekune dzimwe nyika ichipa mari inopfuura 40% yehuwandu hwayo hwese, misika muEurope nemuAmerica ichikura neanopfuura 200% kwemakore matatu akatevedzana. Kushanda pamwe chete kwayo nePalace Museum paA Thousand Li of Rivers and Mountains kwakabudirira kushandura mifananidzo yekare kuita zvinhu zvemazuva ano.
Saizvozvowo, hunhu hwe "Tang Niu", hwakafuridzirwa nemufananidzo weTang Dynasty kubva kuShaanxi History Museum, hwave chiratidzo chetsika muXi'an, huchionekwa pamakadhi ekufambisa veruzhinji uye pazvinodiwa zvezuva nezuva.
Chechipiri, kusimudzirwa kweIP itsva uye kushanda pamwe chete kwevanhu vanoyambuka miganhu yenyika.Indasitiri iyi yakura kubva pakugadzira zvinhu zviri nyore kusvika pakurima IP kwakarongeka. Matoyi aya haasisiri ekutamba chete;"mota dzinobatsira pamanzwiro uye hunyanzvi hwetsika."
Makambani ari kugadzira nyaya dzakapfuma dzinoenderana nema IP avo. Semuenzaniso, hunhu hwaHEYONE "MIMI," hwakaratidzwa muSoutheast Asia-exclusive blind box series, hunoratidza runako rwekumabvazuva rwechinyakare, zvichiita kuti zvinhu zvetsika zviunganidzwe uye zvive nyore kunzwisisa. Kushandira pamwe kwevanhu, senge pakati pemakambani ematoyi nemamuseum kana kunyange zviitiko zvemitambo, kunowedzera simba re IP uye kusvika kwairi.
Chechitatu, kushambadzira kwakapararira uye kunyudzwa mutsika.Chinhu chikuru chinokurudzira kubudirira ndechekuti kutumira kunze kwenyika tsika hakusi pamusorotkukoshesa tsika dzechiChinese. Zviri pamusorokugadzirisa mamiriro ezvinhu uye kuwana nzvimbo yaunowirirana.
Maitiro aPop Mart anoratidza muenzaniso uyu we "global framework + local plugins". Izvi zvinogona kusanganisira kushanda pamwe chete nevagadziri vemifananidzo vemuno muSingapore kugadzira maPeranakan ane tsika shoma kana kuisa zvinhu zveShakespearean muchitoro chavo chikuru cheLondon. Maitiro aya anovimbisa kubatana nevateereri vemuno uku vachichengetedza hunhu hweIP.
02 Kubva Muchigadzirwa Kuenda Kutsika: Nzira ye "Go Global" Inoshanda
Kuchinja kubva pamabhokisi ekutumira zvinhu kuenda kutsika dzekugovana zvinhu inzira inorongwa nekupinda mumusika zvine hungwaru uye ruzivo rwakadzama.
Makambani ekuChina ari kuwedzera mukurumbira wavo pasi rose nechisimba kuburikidzakudyara mari zvakananga muzvitoro zvekunze kwenyika uye zviitiko zvekushambadzira zvine simba guru.
Pop Mart yakavhura zvitoro zvinosvika 571 pasi rose munyika gumi nesere, kusanganisira nzvimbo dziri muUK neIndonesia. HEYONE yakasarudza nzvimbo yakakurumbira yeICONSIAM muBangkok pachiitiko chikuru chemwedzi wese munaGunyana 2025, zvichigadzira chiitiko chakatengesa zvigadzirwa zvakawanda uye chakatora nzvimbo mumasocial media emunharaunda.
Zviitiko izvi zvinongoerekana zvabuda zvinobatsira zvikuru. Hazvisi nzvimbo dzekutengesa chete asiruzivo rwakadzama rwetsikaizvo zvinobvumira vatengi vekune dzimwe nyika kuti vabatane nenyika yekambani iyi, zvichikurudzira kubatana kwakadzama pamanzwiro.
Uyezve, makambani ari kushandisa simba remapuratifomu edhijitari. Makambani akaita seDongguan Fuzhiyu Toy anoshandisa TikTok ne Instagram kuvaka ma IP avo se"Zviratidzo zvetsika zvechizvarwa cheZ,"kubatana zvakananga nevechidiki vepasi rose.
Vamwe, vakaita saFuzhiyu, vanotobatana nevadzidzi vekugadzira magadzirirwo ekunze kwenyika mumapurojekiti ekugadzira pamwe chete, vachishandura vechidiki vekune dzimwe nyika kuva vamiriri vezvigadzirwa zvavo uye vachiona kuti zvigadzirwa zvavo zvine chekuita netsika kubva pakutanga.
Remangwana reGuofeng toy riri mukubatanidzwa kwakadzama kwetsika uye hunyanzvi hwetekinoroji. Sezvo mabrandi achiramba achivandudza maitiro avo, chinangwa chichashanduka kugadzira ruzivo rwakadzama, zvichigona kushandiswaAR neVRkubvumira vatengi vepasi rose kuti vataurirane nenyaya dzetsika dziri shure kwematoyi. Kushanduka uku kuri kuenderera mberi kunovimbisa kusimbisa chinzvimbo chematoyi etsika echiChina pasi rose.
Nguva yekutumira: Gunyana-27-2025
