Injini dzezvinhu zvinotengeswa kunze kwenyika nedhijitari zviri kuchinja. Kupfuura zvinhu zvechinyakare, boka idzva rezvigadzirwa zvetsika—nyaya dzepawebhu, mavhidhiyo mapfupi, uye mitambo yepamhepo—riri kubuda sesimba guru mukutengeserana kwepasi rose. Mafomati aya edhijitari, pamwe chete anonzi "Digital Cultural Trio," ari kupfuura miganhu padanho risati ramboonekwa, achichinja kushandiswa kwevaraidzo pasi rose uye achivaka zambuko idzva, rinobatanidza manzwiro pakati pevagadziri vekuChina nevateereri vepasi rose.
Iyi nzira yekutengeserana kwetsika haina kuratidzwa nehuwandu hwakawanda asi nekugonesa tekinoroji yakadzika, hurongwa hwepasi rose hwakarongeka, uye nzira ine simba ye "IP-first". Inomiririra modhi yekutengeserana kwemabasa ine hunyanzvi uko nyaya dzinokwezva uye zviitiko zvinodyidzana ndizvo zvigadzirwa zvikuru.
| Chikamu Chekutumira Kunze | Maitiro Epakati & Chikero | Zvinhu Zvikuru Zvinobatsira |
| Ngano dzepaIndaneti | "Kutumira Nyaya Kunze Kwenyika": Kugadzira mhando dzenyaya pasi rose. Vanoshandisa vanopfuura mabhiriyoni maviri vari kunze kwenyika vanoshanda | Shanduro inofambiswa neAI (inopfuura 50% yezviri mukati); Kukura kwemapuratifomu ekunze kwenyika (semuenzaniso, WebNovel) nevagadziri vekunze kwenyika |
| Nhevedzano yeMafomu Mapfupi | Kushanduka kubva pakutengeserana kunze kwenyika kwakanyorwa zita rekuti "transports" kuenda ku "co-production" yemuno uye "Series+" ecosystems. Hukuru hwemusika wepasi rose hunotarisirwa kusvika pamadhora mabhiriyoni makumi masere ($80 bhiriyoni) panosvika gore ra2027. | Zvishandiso zveAI zvemhando yepamusoro zvekunyora pasi/kunyora pasi; Kubatanidzwa ne e-commerce nekushanya; Kuvaka mapuratifomu ane hungwaru |
| Mitambo yepamhepo | Chikamu che "Deep Localization": Kuvaka R&D yemuno nemakambani ekunze kwenyika. Mari yemitambo yakazvigadzira yega kunze kwenyika yakasvika mabhiriyoni emadhora $185.6 muna 2024 | Kubatanidza nhaka yetsika nemitambo yepasi rose (semuenzaniso, Black Myth: Wukong); Kugadzira hunyanzvi uye mashandiro akasarudzika edunhu |
Kubva paShanduro kuenda paKugadzira Pamwe Chete: Muenzaniso weKuwedzera Kutumira Zvinhu Kunze Kwenyika
Rwendo rwe "Digital Trio" urwu rwunoratidza shanduko yakajeka. Pakutanga, kutumira kunze kwenyika kwaitsamira pakushandura zvirimo zviripo. Nhasi, zvichishandiswa nematurusi ekushandura eAI uye kugadzira zvinyorwa zvinoderedza mari nenguva, chinangwa chave kuchinjirwa pakuvaka ecosystem yemuno. Semuenzaniso, puratifomu yepamusoro yewebhu yeWebNovel yakagadzira vanyori vanopfuura 500,000 vekune dzimwe nyika vanonyora nyaya dzepakutanga, zvichiratidza kuchinja kubva pakungotumira kunze kwenyika kuenda ku "kugadzira pamwe chete kwetsika" mukubatana.
Saizvozvowo, indasitiri yenhevedzano pfupi iri kufambira mberi kupfuura kungotumidza nhevedzano dzeChinese kuti "dzakarova". Vatanga firimu vava kugadzira zvinyorwa zvepakutanga munharaunda, vachishanda pamwe chete nemapoka ekunze kwenyika, uye vachibatana nezvikamu zvakaita sezvekushanya, sezvinoonekwa munhevedzano dzinoratidza Jiuzhaigou Valley yeChina. Iyi modhi ye "Series+" inogadzira nzvimbo dzakasiyana-siyana dzetsika nekutengeserana.
Tekinoroji seBhiriji Repasi Pose
Chinhu chakakosha chinoita kuti kudyidzana kwenyika uku kukurumidze kuvepo iboka remasevhisi edhijitari anoyambuka miganhu. Kushandura nekunyora zvinyorwa zvinoshandisa AI zvakakosha, nematurusi ava kukwanisa kubata neruzivo rwakadzama kuti vave nechokwadi chekuti manzwiro anoramba aripo mumitauro yese. Rudzi urwu rwetekinoroji runotsigirwa nemhinduro dzekubhadhara pasi rose dzakapfava uye mapuratifomu ekuparadzira data anobvumira vagadziri kusvika nekuwana mari zvinobudirira kune vateereri vepasi rose pasocial media nemaapplication akatsaurirwa.
"IP kuEcosystem" Flywheel
Vatambi vanobudirira zvikuru vanoshandisa pfungwa ine simba, inosimbisa ivo pachavo. Hunhu hwepfungwa hunokwezva (IP) kubva munhau dzewebhu hunogona kugadziriswa kuita nhevedzano pfupi kana mutambo mukuru. Maitiro aya emhando dzakasiyana-siyana, sezvinoonekwa nema IPs akaita seThe Lord of the Mysteries, anogadzira ecosystem inoshanda pamwe chete apo shanduro yega yega inopa vateveri kune vamwe, zvichiwedzera kusvika pasi rose uye kukosha kwekutengeserana. Chinangwa chikuru ndechekukudziridza mafandom epasi rose, kwete kungoona kamwe chete kana vatambi.
Kubudirira kukuru kwe "Digital Cultural Trio" kunoratidza chitsauko chitsva chekutengeserana kwedhijitari pasi rose. Zvinoratidza kuti munguva yeinternet, nyaya dzinofadza uye ruzivo rwedhijitari rwakanyura zviri pakati pe "zvigadzirwa" zvine simba uye zvinokosha zvinogona kutengeswa kunze kwenyika. Kune maindasitiri ekugadzira eChina, uku kungori kutanga kwekuvapo kwakadzama uye kwakabatana zvakanyanya pachikuva chedhijitari pasi rose.
Ndinovimba kuti chinyorwa ichi chenhau chinosangana nezvamunoda. Kana muchida kutarisa pane chimwe chikamu, senge mamodheru ebhizinesi ari shure kwezvikamu zvepfupi kana ruzivo rwehunyanzvi rwekunyora maAI, ndinogona kupa ongororo yakadzama.
Nguva yekutumira: Ndira-09-2026
