Sezvo kutengeserana kwepamhepo pasi rose kuri kukura, kutsvaga misika yakakura kwaita kuti vatengesi vane hunyanzvi vapfuure North America neEurope vasvike kuhupfumi hweLatin America neMiddle East. Pano, Mercado Libre neNoon, makambani makuru emunharaunda, havasi mapuratifomu chete asi vari vatariri vemikova, vachipa gwara rekubudirira kuburikidza nekudyara mari muzvivakwa zvakadzama uye kuwedzera kwenzvimbo. Kune vatengesi vepamiganhu, vanochinja kuita "nzvimbo" dzavo dzakasiyana. kurima zvakadzama"Mamodheru ari kuva kiyi yekuvhura misika iyi ine mabhiriyoni evatengi."
Mercado Libre: Kukunda Latin America kuburikidza neLogistics Dominance
MuLatin America, hurongwa hweMercado Libre hwakatarisana nekukunda matambudziko makuru enzvimbo iyi ekutakura zvinhu kuti vape vatengi ruzivo rwakakwana. "Chirongwa chekuchengetera zvinhu zvemuno uye kugovera" (Chirongwa chekuchengetera zvinhu zvemuno uye kutumira zvinhu) chepuratifomu iyi ndicho chinhu chakakosha muhurongwa hwayo hwegore ra2025, chichikurudzira vatengesi kuti vatore zvinhu zvemuno kuti vakurumidze kutumira zvinhu.
Network yakasimba yekuzadzisa zvinhu yepuratifomu iyi, Meli Fulfillment, inochinja zvinhu zvikuru. Vatengesi vanoshandisa matura ayo ekuBrazil kana kuMexico vanogona kuwana nguva yekutumira zvinhu kubva kumazuva 1 kusvika ku3 kumaguta makuru, musiyano mukuru nekumirira kwemavhiki akawanda kunobatanidzwa nekutumira zvinhu kubva kumakondinendi akasiyana. Kumhanya uku chishandiso chine simba chekushandura zvinhu uye mugero wemakwikwi wakakosha. Nyaya dzekubudirira, semutengesi wemagetsi wevatengi wekuChina akaisa sisitimu ye "matura matatu" yakanakisa, inoratidza kuti kugona kwekutakura zvinhu kunokurudzira sei kukura kwepuratifomu iyi.
Kupfuura kumhanya, Mercado Libre inobatanidza zvese zvekutengeserana. Inopa Mercado Pago, mhinduro yekubhadhara yedhijitari yakakosha munharaunda umo mari nezvikwereti zvichiri kufarirwa. Kune vatengesi, izvi zvinoreva kutengeserana kwakarongeka uye kwakachengeteka pasina kufamba nepakati pematambudziko emari edunhu iri chete.
Masikati: Kubata Middle East neKunyatsoongorora Tsika
MuMiddle East, nzira yaNoon inokunda ndeyekunyatsorurama kwetsika nemitauro. Puratifomu iyi inoshanda nehurongwa hwemitauro miviri hwakasimba hwekuti "Arabic-first, Chirungu-enabled". Kunyange zvazvo chikamu chemutengesi chiri muChirungu, chiArabic ndiwo mutauro wekutengeserana uri pamberi. Data rinoratidza kuti zvinyorwa zvezvigadzirwa zvine tsananguro dzechiArabic dzakagadziriswa zvinoona mwero wekushandurwa unosvika 30% kupfuura shanduro dzeChirungu chete.
Noon inotsigira kushandiswa kwenzvimbo iyi, ichipa vatengesi mabasa ekushandura anoshandiswa neAI emahara emazita nemaitiro akakosha. Zvisinei, kubudirira kwechokwadi kunoda zvinopfuura kushandura chaiko. Zvinoda njere dzetsika—kugadzirisa kushambadzira kweRamadan, kushandisa mifananidzo inotaridzika zvakanaka, uye kudzivirira zvachose zvirambidzo zvechitendero kana zvetsika muzvigadzirwa. Mutengesi akagadzirisa kepisi yekugezera ine ruzivo rwe "goridhe rakarukwa" uye kunyora makopi echiArabic eRamadan akaona kutengesa uye premium soar, zvichiratidza simba rekushandiswa kwenzvimbo iyi yakadzika.
Kufanana neMercado Libre, Noon inoisa mari yakawanda muzvinhu zvemazuva ano kuti isangane nezvinodiwa nevatengi vekuMiddle East, ichiva nechokwadi chekuti kutenga kwepamusoro-soro uye kwemuno kunoenderana nekutumira zvinhu kwakavimbika uye nekukurumidza.
Zvinodiwa zveMaitiro kune Vatengesi
Kune vatengesi vepasi rose vari kutarisa miganhu iyi, kubudirira kunoenderana nepfungwa huru:
Gamuchirai Zvinhu Zviri Munzvimbo Yenyu:PaMercado Libre, kushandisa Fulfillment by Mercado Libre (FBM) kana nzvimbo yekuchengetedza zvinhu yemuno yakavimbika iri kuchinja kubva pakuva mukana kuenda pakukosha kwekukwikwidzana uye kushandisa mari zvakanaka.
Isa mari muKushandiswa Kwenzvimbo Kwechokwadi:Musi wa12:00 masikati, kunyora makopi echiArabic nekupa mazano etsika mari isingakurukuriranwe. Vatengesi vanofanira kupfuura kushandura nekushandisa michina kuti vagadzire nyaya dzinofadza uye dzechokwadi dzetsika.
Nzwisisa Maitiro Ekubhadhara Kwemunharaunda:Kubatanidza nzira dzekubhadhara dzemuno dzakadai semavoucher emari muLatin America kana mawallet edhijitari anozivikanwa muGulf kwakakosha pakuderedza kusiyiwa kwengoro.
Mugwagwa Uri Mberi
Mercado Libre naNoon zvinoratidza kukwira kwe "regional Deep cultural platform" (regionally focused platform)—masangano anosanganisa tekinoroji yepasi rose nekunzwisisa kusingaenzaniswi kwezvivakwa zvemuno, tsika, uye maitiro evatengi. Sezvinoratidzwa netsvakiridzo ya dLocal, misika iyi ye "Global South" yakagadzirira kukurudzira kukura kwehupfumi hwepasi rose kwemakore gumi anotevera, zvichiita kuti ive yakakosha kune chero mutengesi.
Kune vatengesi vepamuganhu, shoko racho rakajeka. Kukura kwekutengeserana kwepaindaneti kuri mumisika iyi iri kusimukira, asi hazvigone kuonekwa nenzira imwe chete. Kukunda kuchave kweavo vanobatanidzwa zvakanyanya nevatungamiriri ava vemunharaunda uye vanozvipira kushanda maererano nemitemo yavo - vachiisa pamberi logistical agility muLatin America uye cultural intelligence muMiddle East.
Nguva yekutumira: Zvita-17-2025
