Nzvimbo yekutengesa zvinhu nekukurumidza, yaimbozivikanwa chete nemakwikwi ekutumira zvinhu nekukurumidza, yapinda muchikamu chitsva chemakwikwi. Pfungwa iyi iri kuchinja kubva pa "kukurumidza chero zvodini" kuenda ku "hunhu hwakazara uye kuvimbana," nechiyero chitsva chebasa chiri kubuda: "kutumira zvinhu kwemaminitsi makumi matatu + kudzoka kwemahara". Kuchinja uku kunoratidza kuvandudzwa kwakarongeka uko mapuratifomu ari kukwikwidzana paruzivo rwevatengi rwakasununguka, rusina njodzi kuti vabate kuvimbika kwemusika uri kukura.
Modhi yacho iri nyore asi inochinja-chinja. Mutengi anotenga shangu dzemhando yepamusoro papuratifomu yakaita seTaobao Quick Purchase kana Meituan Instant Retail, odzigamuchira mukati meawa imwe chete. Kana saizi yacho isiriyo, anogona kukumbira kudzoserwa kuburikidza neapp.
Mutyairi anosvika pamusuwo wavo mukati memaminitsi makumi matatu kuti atore chinhu chacho, uye chakakosha ndechekuti mutengi haabhadhare mari yekutumira zvinhu. Izvi zvinogadzirisa kusawirirana kwekutenga online, zvichiita kuti kutenga zvinhu ipapo ipapo kusave nehanya sekutenga mbatya muchitoro.
Zvinotungamira Kuvandudzwa: Kuwedzera Kwemamiriro Ezvinhu uye Kudyara Mari Papuratifomu
Kufambira mberi kwebasa iri kunokonzerwa nemaitiro maviri akabatana. Chekutanga, kutengesa nekukurumidza kwakawedzera zvakanyanya kupfuura kwakwakabva pakuunza chikafu. Iye zvino kunomiririra "kupinda kwese kwese uye kufukidza kwakazara," nemakambani kubva kumagetsi (Huawei) nehembe dzemitambo (Nike, Anta) kusvika kuzvitoro zvikuru zvinogamuchira zviuru zvezvitoro zvepanyama. Sezvo zvinhu zvisingadyi zvekudya zvichiva zvakajairika mungoro dzekutenga, kudiwa kwenzira yakavimbika yekudzoka kunova kwakakosha kuti kusimudzire chivimbo chevatengi.
Chechipiri, mapuratifomu anotungamira ari kuisa mari yakawanda mukuvaka kuvimbana uku. Semuenzaniso, Meituan akatanga sevhisi yekutanga yekutumira zvinhu mahara muindasitiri iyi munaGunyana 2025, pakutanga ichivhara nhengo dzayo dzepamusoro. Kubva ipapo vakaiwedzera kusvika kune anopfuura makumi mashanu emhando dzezvipfeko nezvitoro zviuru makumi maviri, nepuratifomu ichivhara mari dzese dzakabatana nayo. Danho iri chikamu che "Assured Instant Retail" service suite yakakura ine zvipikirwa makumi maviri, yakagadzirirwa kugadzira ecosystem ine hutano kune vese vatengi nevatengesi.
Matanho: Nzira yeTrillion-Yuan
Kukurudzira kunaka kwemusika kuri kutsigirwa nekukwanisa kukura kukuru. Bazi rekutengesa nekukurumidza muChina riri munzira yakajeka yekuva musika wemamiriyoni matatu eyuan. Mishumo yeindasitiri inofanotaura kuti saizi yemusika ichadarika 1 trillion yuan panosvika 2026 uye ichapetwa kaviri kusvika 2 trillion yuan panosvika 2030. Mhedzisiro yemari kubva kumakambani makuru inosimbisa simba iri. Semuenzaniso, mari inowanikwa neAlibaba mubhizinesi rekutengesa nekukurumidza yakawedzera ne60% gore rega rega mukota yaipera munaGunyana 2025.
Sezvo chikamu ichi chichikura, makwikwi ari kuchinja. "Makwikwi e-commerce aripo iye zvino ari kuchinja zvishoma nezvishoma kubva pakuva anotungamirwa nemitengo kuenda pakuva anotungamirwa neruzivo rwevashandisi," akadaro Du Guochen, Mutungamiriri weE-Commerce Institute paChinese Academy of International Trade and Economic Cooperation. Indasitiri iyi iri kuchinja kubva pakutarisa "kuzadzisa nekukurumidza" kuenda pakukoshesa zvakaenzana "basa rakagadzikana" uye "zvinhu zvemhando yepamusoro".
Ramangwana: Zvakaitika muOmnichannel Yakabatanidzwa
Muganho unotevera wekutengesa nekukurumidza uri mukubatanidzwa kwakadzika muzvirongwa zvema brand uye zviitiko zve omnichannel. Iri kuva chishandiso chakakosha pakuburitswa kwezvigadzirwa zvitsva, kutengeswa nekukurumidza, uye semhinduro yezvinodiwa nekukurumidza mushure mekutenga. Kugona kupa nzira yakakwana, isina kukweshana—apo kugamuchira chigadzirwa kuri nyore sekuchidzosera—hachisisiri chinhu chakanaka asi chinotarisirwa nevatengi vemazuva ano, vane njere.
Mwero mutsva webasa wekuti "kutumira zvinhu + kudzoka kwemahara" unoratidza kuti kutengesa zvinhu nekukurumidza kwasvika pakukura. Haisisiri nzira iri nyore yekutenga zvinhu nekukurumidza asi inzira yekutengeserana yakangwara, yakavimbika, uye ine simba. Mumakwikwi eramangwana rekutengeserana, kukunda rwendo rwekupedzisira rwekutumira zvinhu kwakakosha, asi kukunda rwendo rwekupedzisira rwekuvimba nevatengi kuburikidza nebasa repamusoro kuri kuratidza kuva kiyi huru yekubudirira.
Nguva yekutumira: Ndira-05-2026
