Ishishini le-e-commerce lamazwe ngamazwe liye lafumana ukukhula okungazange kubonwe ngaphambili kwiminyaka elishumi edlulileyo, kungekho zimpawu zokucotha ngo-2024. Njengoko ubuchwepheshe buqhubeka buhambela phambili kwaye iimarike zehlabathi zidibene ngakumbi, amashishini anobuchule asebenzisa amathuba amatsha kwaye amkela iindlela ezintsha zokuhlala phambili kukhuphiswano. Kweli nqaku, siza kuhlola ezinye zeendlela eziphambili ezibumba imeko-bume ye-e-commerce yamazwe ngamazwe ngo-2024.
Enye yezona ndlela zibalulekileyo kurhwebo lwe-e-commerce lwamazwe ngamazwe kukwanda kokuthenga ngefowuni. Njengoko ii-smartphones zisiya zisanda kwihlabathi liphela, abathengi baya beguqukela ngakumbi kwizixhobo zabo zeselfowuni ukuze bathenge xa besendleleni. Le ndlela ibonakala ngakumbi kwiimarike ezisakhulayo, apho abathengi abaninzi basenokungabi nayo
ukufikelela kwiikhompyutha zemveli okanye amakhadi etyala kodwa basenokusebenzisa iifowuni zabo ukuthenga kwi-intanethi. Ukuze bazuze kule ndlela, iinkampani zorhwebo lwe-e-commerce ziphucula iiwebhusayithi zazo kunye neeapps ukuze zisetyenziswe kwiselfowuni, zibonelela ngeenkqubo zokuhlawula ezingenamthungo kunye neengcebiso ezenzelwe wena ngokusekelwe kwindawo yabasebenzisi kunye nembali yokukhangela.
Enye indlela ekhula ngamandla ngo-2024 kukusetyenziswa kobukrelekrele bokwenziwa (AI) kunye nee-algorithms zokufunda koomatshini ukuphucula amava abathengi. Ngokuhlalutya idatha eninzi malunga nokuziphatha kwabathengi, izinto abazithandayo, kunye neendlela zokuthenga, izixhobo ezisebenzisa i-AI zinokunceda amashishini ukuba alungelelanise imizamo yawo yokuthengisa kubasebenzisi ngabanye kwaye aqikelele ukuba zeziphi iimveliso ezinokuthi zihambelane kakhulu neentlobo ezithile zabantu. Ukongeza, ii-chatbots eziqhutywa yi-AI kunye nabancedisi ababonakalayo ziyanda njengoko amashishini efuna ukubonelela ngenkxaso yabathengi imini nobusuku ngaphandle kwesidingo sokungenelela kwabantu.
Uzinzo lukwayinto exhalabisa kakhulu abathengi ngo-2024, uninzi lwabo lukhetha iimveliso kunye neenkonzo ezinobuhlobo nokusingqongileyo nanini na xa kunokwenzeka. Ngenxa yoko, iinkampani zorhwebo lwe-e-commerce ziya zigxila kakhulu ekunciphiseni impembelelo yazo kwindalo ngokusebenzisa izixhobo zokupakisha ezizinzileyo, ukuphucula uthungelwano lwazo lokubonelela ukuze kusebenze kakuhle umbane, kunye nokukhuthaza iindlela zokuthumela ngaphandle kwekhabhoni. Ezinye iinkampani zikwabonelela ngezibonelelo kubathengi abakhetha ukunciphisa umngcipheko wabo wekhabhoni xa bethenga.
Ukukhula korhwebo lwe-e-commerce oluwela imida yenye indlela ekulindeleke ukuba iqhubeke ngo-2024. Njengoko imiqobo yorhwebo lwehlabathi iyancipha kwaye iziseko zothutho ziphucuka, amashishini amaninzi ayakhula aye kwiimarike zamazwe ngamazwe kwaye afikelela kubathengi abawela imida. Ukuze baphumelele kweli candelo, iinkampani kufuneka zikwazi ukuhamba ngemigaqo enzima kunye neerhafu ngelixa zibonelela ngokuhanjiswa ngexesha elifanelekileyo kunye nenkonzo egqwesileyo kubathengi. Abo banokukwazi ukwenza oku baya kufumana inzuzo enkulu yokhuphiswano ngaphezu kwabalingani babo basekhaya.
Okokugqibela, imidiya yoluntu iyaqhubeka nokudlala indima ebalulekileyo kwizicwangciso zokuthengisa nge-e-commerce ngo-2024. Amaqonga afana ne-Instagram, i-Pinterest, kunye ne-TikTok abe zizixhobo ezinamandla zeempawu ezifuna ukufikelela kubaphulaphuli ababandakanyekayo kakhulu kunye nokuqhuba intengiso ngokusebenzisa ubudlelwane be-influencer kunye nomxholo onomtsalane obonakalayo. Njengoko la maqonga eqhubeka nokukhula kwaye engenisa iimpawu ezintsha ezifana nezithuba zokuthenga kunye nobuchule bokuvavanya inyani obuphuculweyo, amashishini kufuneka ahlengahlengise amaqhinga awo ngokufanelekileyo ukuze ahlale phambili.
Ukuqukumbela, imboni ye-e-commerce yamazwe ngamazwe ikulungele ukukhula okuqhubekayo kunye nokuvelisa izinto ezintsha ngo-2024 ngenxa yeendlela ezintsha ezifana nokuthenga ngefowuni, izixhobo ezisebenzisa i-AI, amanyathelo okugcina uzinzo, ukwandiswa kwemida, kunye nokuthengisa kwimidiya yoluntu. Amashishini anokusebenzisa ngempumelelo ezi ndlela kwaye azivumelanise nokutshintsha kwezinto abathengi abazithandayo aya kuba kwindawo efanelekileyo yokuphumelela kwimarike yehlabathi.
Ixesha lokuthumela: Agasti-08-2024
