I-Amazon, inkampani enkulu ye-e-commerce yehlabathi, iphumeze uhlaziyo olubalulekileyo kumgaqo-nkqubo wayo wolawulo lwempahla ka-2025, abahlalutyi bokuhamba abathi kukulungiswa kwakhona okusisiseko koqoqosho lwenethiwekhi yayo yokuzalisekisa. Utshintsho lomgaqo-nkqubo, olubeka phambili ngokukhutheleyo iimpahla ezinamaxabiso aphantsi, ezihamba ngokukhawuleza kunye notshintsho oluya kwisakhiwo semali yokugcina esekwe kumthamo, lubonelela ngemeko enzima yemingeni kunye namathuba kuluntu lwayo olukhulu lwabathengisi.
Inkqubo ehlaziyiweyo imele inyathelo lamva nje le-Amazon ekwenzeni ngcono inkqubo yayo enkulu yothutho ukuze ikhawuleze kwaye ixinane. Phantsi kwenkqubo entsha, iifizi zokugcina kwiindawo zokufezekisa ze-Amazon ngoku zibalwa ngokusekwe kakhulu
kwi-cubic volume yempahla, endaweni yokujonga ubunzima kuphela. Kwangaxeshanye, ii-algorithms zenkampani ziya zikhetha ngakumbi izinto ezincinci, ezinexabiso eliphantsi ukuze zibekwe kwindawo ephambili kwaye ziphathwe ngokukhawuleza, zihambelana neemfuno zabathengi zokuhanjiswa ngokukhawuleza kwezinto eziyimfuneko zemihla ngemihla.
Ukwahlukana Kwabathengisi
Olu tshintsho lweqhinga lubonakala lulikrele elintlangothi-mbini kubathengisi beqela lesithathu, ababangela ngaphezulu kwama-60% entengiso eqongeni. Abathengisi beempahla ezincinci, ezinomthamo ophezulu, nezingabizi kakhulu—ezifana nezinto zokuthambisa, izixhobo, kunye nezixhobo ze-elektroniki ezincinci—banokuzifumana bekwinzuzo ekhethekileyo. Iimveliso zabo ngokwemvelo ziyahambelana nemilinganiselo emitsha yokusebenza kakuhle, okunokubangela ukuba iindleko zokugcina eziphantsi kunye nokubonakala okuphuculweyo kwiinkqubo zokukhangela kunye neengcebiso ze-Amazon.
Ngokwahlukileyo koko, abathengisi bezinto ezinkulu, ezihamba kancinci, okanye ezixabiso liphakathi ukuya kweliphezulu—kuquka iimpahla ezithile zasekhaya, izixhobo zemidlalo, kunye nefenitshala—bajongene noxinzelelo olukhawulezileyo. Ulwakhiwo lwentlawulo yomthamo lunokunyusa kakhulu iindleko zabo zokugcina, ingakumbi kwizinto ezithatha indawo enkulu kodwa ezithengiswa ngesantya esiphantsi. Oku kunciphisa ngokuthe ngqo imida yenzuzo, kunyanzelisa ukuvavanywa kwakhona okubalulekileyo kwamaxabiso, amanqanaba empahla, kunye namaqhinga epotifoliyo yemveliso.
Indlela Yokuziqhelanisa Eqhutywa Yidatha
Ukuphendula kwezi nguqu, iAmazon iyalela abathengisi ukuba basebenzise izixhobo zohlalutyo eziphuculweyo kunye nokuqikelela izinto kwiSeller Central. Le nkampani igxininisa ukuba impumelelo phantsi kolawulo olutsha iya kuba yeyabo basebenzisa indlela egxile kakhulu kwidatha.
“Umgaqo-nkqubo ka-2025 awungotshintsho nje kwiintlawulo; ngumyalelo wobukrelekrele bezinto ezisetyenzisiweyo,” itsho ingcali yecandelo lokubonelela ngezinto eqhelene neenkqubo zeAmazon. “Abathengisi ngoku kufuneka babe nobuchule bokuqikelela iimfuno ngokuchanekileyo, balungise ukupakisha ukuze banciphise ubunzima, baze benze izigqibo zobuchule malunga nokuvalwa kwezinto ngaphambi kokuba iindleko zokugcina ixesha elide zinyuke. Oku malunga nokuvuthwa kokusebenza.”
Uphononongo olunomtsalane luvela kwi-"HomeStyle Essentials," umthengisi wezinto zasekhitshini nezasekhaya. Ijongene nokunyuka kwamaxabiso okuqikelelweyo phantsi komzekelo omtsha osekelwe kumthamo, inkampani isebenzise iideshibhodi zokusebenza kwempahla ye-Amazon kunye nezixhobo zokuqikelela imfuno ukuze yenze uhlengahlengiso olupheleleyo lwe-SKU. Ngokuyeka izinto ezinkulu kakhulu, ezingabizi kakhulu, ukuyila ngokutsha ukupakisha ukuze kusebenze kakuhle indawo, kunye nokulungelelanisa ii-odolo zokuthenga kunye nedatha yesantya sokuthengisa echanekileyo, i-HomeStyle Essentials ifikelele ekunciphiseni kwe-15% kwiindleko zokuzalisekisa kunye nokugcina izinto kwikota yokuqala yokuphunyezwa komgaqo-nkqubo.
Iziphumo eziBanzi kunye neMbono yoBuchule
Uhlaziyo lomgaqo-nkqubo we-Amazon lugxininisa umnqweno wayo ongapheliyo wokufumana izinto kunye nokusebenza kakuhle kweendawo zokugcina impahla, ingakumbi phakathi kokunyuka kweendleko zokusebenza kwihlabathi liphela. Lukhuthaza abathengisi ukuba banegalelo kuluhlu lwezinto ezisetyenzisiweyo oluxineneyo nolulula ngakumbi, ekugqibeleni lujolise ekuncedeni umthengi wokugqibela ngesantya sokuhanjiswa esiqhubekayo kunye nokukhethwa okubanzi kweempahla ezifunekayo.
Kuluntu oluthengisayo, umyalezo ucacile: ukuziqhelanisa akunakuxoxiswana ngako. Iimpendulo eziphambili zeqhinga ziquka:
Ukuqondanisa i-SKU:Ukuphonononga rhoqo imigca yemveliso ukuze kupheliswe uluhlu lwezinto ezihamba kancinci nezifuna indawo eninzi.
Ukuphucula ukuPakisha:Ukutyala imali kwiipakethe ezifanelekileyo ukuze kuncitshiswe ubukhulu bezinto ezisetyenziswayo.
Amaqhinga okutshintsha amaxabiso:Ukuphuhlisa iimodeli zamaxabiso akhawulezayo ezichaza ixabiso lokwenyani lokugcina izinto.
Ukusebenzisa Izixhobo ze-FBA:Ukusebenzisa ngokukhutheleyo izixhobo ze-Amazon's Restock Inventory, Lawula i-Excess Inventory, kunye ne-Inventory Performance Index.
Nangona utshintsho lunokuba yimiqobo kwabanye, ukuguquka kwemigaqo-nkqubo kubonwa njengenxalenye yokuvuthwa kwendalo kwemarike. Kuvuza imisebenzi engenamsebenzi kunye nobunzulu bedatha, kutyhala abathengisi kulawulo olukrelekrele, endaweni yokulawula nje izinto ezinkulu.
Malunga neAmazon
I-Amazon ikhokelwa yimigaqo emine: ukuthanda abathengi kakhulu kunokugxila kubaphikisi, uthando lokuvelisa izinto ezintsha, ukuzinikela ekusebenzeni kakuhle, kunye nokucinga ixesha elide. I-Amazon izama ukuba yinkampani egxile kubathengi eMhlabeni, umqeshi ongcono eMhlabeni, kunye nendawo ekhuselekileyo yokusebenza eMhlabeni.
Ixesha leposi: Disemba-11-2025
