Ingxolo yehlabathi kaLabubu—inkcubeko engaqhelekanga evela kumenzi weetoyi waseTshayina uPop Mart—itshintshe indlela ezithengiswa ngayo iimarike zabathengi kunye norhwebo lwe-intanethi oluwela imida.$108,000kwifandesi kwaye ii-hashtag zeTikTok zidlulaImbono ezi-5.8 zeebhiliyoni, imfuno idlula kakhulu ukunikezelwa kwempahla. Sekunjalo abathengisi bajongene nedabi: IAmazon isuse amakhulu eentengiso eziphula umthetho, ngelixa iiarhente zerhafu ukusuka eGuangzhou ukuya eKazakhstan zithimbaAmathoyizi angama-43,200 enziwe ngomgunyathikunye neebhokisi ezingama-3,088 ezingakhange zibonwe ngaphambili kwiiveki zakutshanje kuphela.
Njengoko abalawuli becinezela, oosomashishini abanolwazi abanqumla imida bafumana ithuba elihle:izixhobo ezingezizo ezincamathelisiweyo kwi-IPUkususela kwimfashini enobukhulu beodoli ukuya kwiibhokisi zokubonisa ezisebenzisa ubuchwepheshe, ezi mveliso zincedisayo zisebenzisa le ndlela yokunxiba ngaphandle kokuwela imida esemthethweni—kwaye zivelisa izigidi ngokuthe cwaka.
Uqoqosho lweeMpahla ze-$30M/ngeNyanga: Ukunxiba iHype
Abanini beLabubu abaqokeleli nje oonodoli—baqokelela ubuwena babo. Olu tshintsho lwengqondo luzaleimakethi yempahla yoonodoli eqhumayo, apho iingcibi ziyila iimpahla ezincinci ezithengiswayo$20–$80 ngeseti nganye. KwiXiaohongshu, i-hashtag ethi #labubu iqalileIingxoxo ezingaphezu kwama-30,000 kunye nemibono engaphezulu kwezigidi ezingama-30, kunye nabadali abaphambili abaxelayoIngeniso yenyanga ye-$30,000.
Okubalulekileyo kukuba, ezi mpahla ziphepha ukwaphulwa komthetho ngokugxilaubungakanani behlabathi lonkekwayeuyilo lokuqala:
Akukho phawu lweLabubu:Abathengisi bathengisa "iimpahla zoonodoli bevinyl abayi-17cm" endaweni yokunxiba impahla ethile eLabubu.
Ukuzimela ngokuyila:Iimpahla ziquka iifashoni ezifana ne-punk denim okanye i-hanfu ngaphandle kokwenza iipateni zePop Mart ezinelungelo lokushicilela.
Ukukhuthazwa kweqonga:Izifundo ezibonisa oonodoli (abangabasebenzisi) benxibe iimpahla eziqhelekileyo, azibalulekanga amabango e-IP ngelixa zibonisa ukufaneleka.
Omnye umthengisi waseGuangzhou, @PINKY STORE, uthengisileIiseti ze-bow-tie ezingaphezu kwe-$30kwiinyanga ezimbini ngokujolisa abathengi bamazwe ngamazwe nge-Instagram Reels—konke oku bekuphepha ngononophelo igama likaLabubu kuluhlu.
Itekhnoloji yoBoniso: Apho Ukusebenza Kudibana khona neFandom
Ngenxa yokuba abaqokeleli benomdla kakhulu kulondolozo kunye nokuboniswa kwezinto,izisombululo zokubonisa ziye zaba yi-MVP efihlakeleyoyenkqubo yendalo yaseLabubu. Umvelisi waseTshayina iGOTO utshintshe ukusuka kwindawo yokugcina izihlangu ukuya kwiindawo zokubonisa eziqokelelwayo ngo-2024—waza wafikelela kwinqanabaIntengiso yonyaka eyi-$3.75 yezigidingokusombulula iingongoma ezintathu zentlungu:
Uyilo lweModular:Iindawo ezinokulungiswa zingena kwimifanekiso eyahlukeneyo, zithintela ukuthengiswa kweLabubu ngokukodwa.
Ubunjineli bemozulu:Izibane ze-LED ezidibeneyo kunye nolawulo lwelizwi ziphucula "ubuhle bendawo" yokwabelana ngentlalo.
Intsebenziswano engakhethi cala kwi-IP:Ubambiswano nemidlalo efanaOnmyojiukubonelela ngemvelaphi enemixholo engahambelaniyo ne-IP yePop Mart.
Ngokufanayo, umzi-mveliso we-Yiwu uZhuo Chao ngoku uvelisaIzikhuselo ezingaphezu kwama-60,000 amatyala nyanga zonke, kunye nezitywina ezichasene nothuli ezithengiswa njenge "izikhuselo zeebhokisi ezingaboniyo zendalo yonke." Uluhlu lwabo lweAmazon luthi ngokucacileyo: "Iyahambelana neemifanekiso eziqhelekileyo eziziisentimitha ezi-3–4"—into ekhuselekileyo ngokomthetho ehambelana nobukhulu bukaLabubu ngaphandle kokuyibiza ngegama.
Ukugcinwa kunye nokwenza ngokwezifiso: Umgodi wegolide ongabonakaliyo
Ngaphandle kweempahla kunye neemboniso, izixhobo zokulungisa ziyachuma emva kukaLabubu:
Iibhrashi ezincinci ezikhethekileyo($5–15) yokucola uthuli kwimingxuma entsonkothileyo yoonodoli
Iikhabhathi zeglasi ezikhusela i-UVngolawulo lokufuma ($60–200)
I-putty enganamatheliyoyokukhusela imifanekiso eqingqiweyo ngaphandle komonakalo
Ezi mveliso zisebenza ngokupheleleyo azifuni nxibelelwano lwe-IP. Njengoko umthengisi waseShanghai uTinyTools echaza: "Sithengisa 'iikiti zokunyamekela iithoyi zevinyl'—abaqokeleli bezintodoAsingombandela wethu ngabo."
Okwangoku,ukwenza ngokwezifisoiinkonzo ezifana nokuguqulwa koonodoli ngendlela engaqhelekanga zivumela abaculi ukuba basebenzise iindlela zokuziphatha ngendlela efanelekileyo. Abadali bayayigxeka$50–$350 ngekomishini nganyeukuguqulaephethwe ngabasebenzisiI-Labubus—ukupeyinta ubuso ngokutsha okanye ukongeza izixhobo ezenziwe ngesandla. Ngokusebenza njengenkonzo (hayi ukuthengisa imveliso), bayakuphepha ukwaphulwa kwamalungelo okuvelisa kwakhona.
Incwadi Yokudlala Yokuthobela Imithetho: Ukuphumelela Kwisithunzi Se-IP
Abathengisi abaphumeleleyo basebenzisa amaqhinga amane aphambili okwenza imali ngokusemthethweni:
Ukujolisa kwigama elingundoqo eliqingqiweyo
Endaweni yokuthi "impahla yaseLabubu," sebenzisa "imfashini yoonodoli bevinyl" okanye "impahla yebhokisi engaboniyo." Njengoko omnye umthengisi weAmazon ephawula: "Uluhlu lwethu oluphambili luthi 'ifanela umhlobo wakho ovukelayo we-elf'—abalandeli bayayiqonda le nto, ii-algorithms aziyichazi loo nto".
Ukwahlula uyilo
Iimveliso maziphephe amazinyo alithoba kaLabubu, amehlo angalinganiyo, okanye imibala enemibala ethengiswayo. Ukuphumelela kwezomthetho omnye kwabona umyili ephumelela ekuthengiseni iigitare ezincinci ngokubonisa ukuba ziyahambelana.izixhobo zokwenyani—hayi uyilo lwePop Mart.
Ukubalisa Amabali Ngexabiso Elongezelelweyo
Imarikeisixhobo esiluncedo, hayi abalandeli. Uphawu lwe-GOTO lwekhava yokubonisa lugxininisa "ukugcinwa kwembali yemyuziyam" kunye "nesimo se-modular," itshintsha ingqwalasela ukusuka kwi-IP ukuya kwi-craftiness10.
Ukuqaliswa kweGeo-Targeted
Iindawo ezifana ne-Southeast Asia ziyanyamezela ukutolikwa kwe-IP okuthambileyo. Abathengisi baqala bavavanye iimveliso apho ngaphambi kokuba bafikelele kwiimarike ezichaseneyo ezifana ne-EU okanye i-US.
Isigqibo: Inzuzo Ngaphandle Kobusela
Impumelelo kaLabubu kwi-intanethi ityhila inyaniso ebalulekileyo yorhwebo lwe-intanethi:naphi na apho kuvela khona iimveliso zehlelo, iimarike ezincedisayo ziyalandelaNjengoko iPop Mart ikhawulezisa ukugcinwa kwamalungelo okushicilela kwihlabathi liphela—kwanokuthengisa amagama ahlekisayo njenge-"LAFUFU"—imali ekrelekrele iyahamba iyeizinto ezingaphandle ezingalawulwayo.
Kubathengisi abanqumla imida, olu qoqosho olungaphandle lubonelela ngeenzuzo ezinqabileyo:akukho zindleko zelayisenisi,umngcipheko oncitshisiweyo wezomthethokunyeukuncamathisela kwi-organic, umkhwa oqhutywa ngumsebenzisiNjengoko omnye umthengisi weTaobao wayehlekisa ngelixa epakisha iihoodies ezingama-500 ezinobukhulu beLabubu:"Asithengisi isithixo—sithengisa ijakethi yesithixo kuphela."
Ekugqibeleni, into eyenziwa yiLabubu isifundisa ukuba kwimeko yanamhlanje enobuntununtunu be-IP,Eyona mpumelelo izinzileyo ayiveli kwintetho yokuqweqwedisa abantu, kodwa ivela ekukhonzeni izithunzi zayo.
Ixesha leposi: Julayi-12-2025
