Kwinguqu eguqukayo kwishishini lezinto zokudlala zehlabathi, izinto zokudlala zaseTshayina zaseGuofeng ziyaguquka ukusuka kwizinto eziqokelelweyo ezizezona zibalulekileyo ukuya kwizinto ezibalulekileyo zenkcubeko, zitsala ababukeli bamazwe ngamazwe ngomxube wazo owahlukileyo welifa lemveli kunye noyilo lwangoku.
Imarike yezinto zokudlala zehlabathi ibona umkhwa omangalisayo: Izinto zokudlala zaseTshayina zaseGuofeng, ezidibanisa izinto zenkcubeko zemveli kunye nobuhle banamhlanje, ziya zithandwa kakhulu phesheya. Le ntshukumo imele utshintsho ukusuka "ekuthumeleni imveliso ngaphandle" ukuya kweyokwenyani"ukuthunyelwa kwamanye amazwe kwenkcubeko,"apho amathoyizi asebenza njengeebhulorho zokutshintshiselana ngenkcubeko.
Iinkampani eziphambili ezifana nePop Mart, i-52TOYS, kunye ne-HEYONE ziphambili, zibonisa ukuba ukuthandwa kukwinkqubo ephucukileyo"inguqulelo yenkcubeko"icebo elihambelana nabathengi behlabathi.
01 Iintsika Ezintathu Zokubhenela KuGuofeng Kwihlabathi Lonke
Impumelelo yeethoyi zaseGuofeng kwihlabathi liphela ixhomekeke kwizicwangciso ezintathu eziphambili, eziguqula inkcubeko yamandulo yaseTshayina ibe ziimveliso ezifunwayo kwihlabathi liphela.
Okokuqala, ukwenziwa kwemisebenzi yenkcubeko enzulu ngoyilo lwanamhlanje.Iimpawu zidlula ngaphaya kweempawu ezingacacanga ezifana needragoni okanye iipanda. Endaweni yoko, ziphanda kwilifa lenkcubeko elinzulu, zilitolika ngokutsha kulutsha lwanamhlanje lwehlabathi.
Umzekelo, iPop Mart ibone ingeniso yayo kwamanye amazwe inegalelo kwi-40% yenani layo lilonke, iimarike zaseYurophu naseMelika zikhula ngaphezulu kwama-200% kangangeminyaka emithathu ilandelelana. Intsebenziswano yayo nePalace Museum kuthotho lwe-A Thousand Li of Rivers and Mountains itshintshe ngempumelelo umzobo wendalo wakudala waba zizinto eziqokelelweyo zanamhlanje.
Ngokufanayo, umlinganiswa "weTang Niu", ophefumlelwe ngumfanekiso woBukhosi baseTang ovela kwiMyuziyam yeMbali yaseShaanxi, uye waba luphawu lwenkcubeko eXi'an, ebonakala kumakhadi ezothutho zikawonke-wonke kunye nezinto eziyimfuneko zemihla ngemihla.
Okwesibini, ukufakelwa kwe-IP okutsha kunye nentsebenziswano phakathi kwabantu abawela imida.Eli shishini likhule ukusuka ekuvelisweni okulula ukuya ekulinyweni kwe-IP ngendlela ecwangcisiweyo. Ezi zinto zokudlala azisezozinto zokudlala nje; zizinto"izithuthi ezinexabiso leemvakalelo kunye notshintsho lwenkcubeko."
Iimpawu zenza amabali atyebileyo ajikeleze ii-IP zazo. Umzekelo, umlinganiswa we-HEYONE "MIMI," ovezwe kuthotho lweebhokisi ezingaboniyo zaseMzantsi-mpuma Asia, ubonisa ubuhle baseMpuma bakudala, okwenza izinto zenkcubeko ziqokelelwe kwaye zihambelane. Intsebenziswano phakathi kweempawu zokudlala kunye neemyuziyam okanye nemidlalo, iphucula ngakumbi amandla kunye nokufikelela kwi-IP.
Okwesithathu, ukuthengisa okusekwe kwi-glocalized kunye nokuntywiliselwa kwinkcubeko.Ingqiqo ephambili eqhuba impumelelo kukuba ukuthunyelwa kwamanye amazwe kwenkcubeko akubhekiseleletukunyanzelisa inkcubeko yamaTshayina. Imalungaukuziqhelanisa nokufumana indawo efanayo.
Indlela yePop Mart ingumzekelo wale modeli "yesakhelo sehlabathi + iiplagi zasekuhlaleni". Oku kunokubandakanya ukusebenzisana nabazobi basekuhlaleni eSingapore ukwenza iinguqulelo ezilinganiselweyo zenkcubeko yasePeranakan okanye ukufaka izinto zikaShakespeare kwivenkile yayo ephambili yaseLondon. Eli cebo liqinisekisa ukuvisisana nabaphulaphuli basekuhlaleni ngelixa ligcina ubuwena obuphambili be-IP.
02 Ukusuka kwiMveliso ukuya kwiNkcubeko: Icebo elithi “Go Global” liyasebenza
Utshintsho oluvela kwiibhokisi zokuthumela ukuya kwinkcubeko yokwabelana ngemveliso luyinkqubo ecwangcisiweyo eqhutywa kukungena kwimarike okucwangcisiweyo kunye namava anzulu.
Iinkampani zaseTshayina ziyandisa ngamandla uphawu lwazo lwehlabathi ngokusebenzisautyalo-mali oluthe ngqo kwimicimbi yokuthengisa kwamanye amazwe kunye nemicimbi yokuthengisa enefuthe elikhulu.
I-Pop Mart ivule iivenkile ezingama-571 kwihlabathi liphela kumazwe ali-18, kuquka neendawo e-UK nase-Indonesia. I-HEYONE ikhethe i-ICONSIAM mall edumileyo yaseBangkok kwisiganeko esikhulu, esithatha inyanga yonke ngoSeptemba 2025, yadala into eyathengisa iimveliso ezininzi kwaye yalawula iindlela zeendaba zoluntu zasekuhlaleni.
Ezi ziganeko ezivelelayo zisebenza kakhulu. Azizo nje iindawo zokuthengisa kodwaamava enkcubeko anzuluezivumela abathengi bamanye amazwe ukuba banxibelelane nehlabathi lophawu, nto leyo ekhuthaza unxibelelwano olunzulu ngokweemvakalelo.
Ngaphezu koko, iinkampani zisebenzisa amandla amaqonga edijithali. Iimpawu ezifana neDongguan Fuzhiyu Toy zisebenzisa iTikTok kunye ne-Instagram ukwakha ii-IP zazo njenge"Iimpawu zenkcubeko zesizukulwana se-Z,"ukuzibandakanya ngokuthe ngqo nolutsha lwehlabathi.
Abanye, njengoFuzhiyu, bade basebenzisane nabafundi boyilo bamanye amazwe kwiiprojekthi zokudala ngokubambisana, beguqula ulutsha lwamazwe ngamazwe lube ngabameli beempawu kwaye beqinisekisa ukuba iimveliso zabo zibalulekile kwinkcubeko kwasekuqaleni.
Ikamva leGuofeng toy lixhomekeke ekudibaneni okunzulu kwenkcubeko kunye nokuvelisa izinto ezintsha kwezobuchwepheshe. Njengoko iimpawu ziqhubeka nokuphucula amaqhinga azo, ingqwalasela iya kutshintshela ekudaleni amava anzulu ngakumbi, anokusebenzisa amandlaI-AR kunye ne-VRukuvumela abathengi behlabathi ukuba basebenzisane namabali enkcubeko asemva kweethoyi. Olu tshintsho luqhubekayo luthembisa ukuqinisa isikhundla seethoyi zenkcubeko zaseTshayina kwihlabathi liphela.
Ixesha leposi: Sep-27-2025
