Kwindawo ebaluleke kakhulu yorhwebo lwe-e-commerce lwe-B2B lwehlabathi, amashishini amancinci naphakathi (ii-SME) ahlala ejongene nomsantsa wezixhobo: ukungabikho kwamaqela amakhulu okuthengisa kunye nobuchule bobuchwephesha beenkampani zamazwe ngamazwe ukuze zitsale kwaye zibandakanye abathengi bamazwe ngamazwe ngempumelelo. I-Alibaba.com, iqonga eliphambili lorhwebo lwehlabathi phakathi kweshishini, ijongana nalo mahluko ngqo ngezixhobo zayo ezihlanganisiweyo zobukrelekrele bokwenziwa (AI), isusa inaliti ukusuka ekubeni khona nje kwedijithali ukuya kukhuphiswano oluntsonkothileyo lwedijithali.
Umncedisi we-AI weqonga, isiseko senkqubo yomthengisi we-"Tools for Success", uzibonakalisa ukuba uphinda-phinda amandla kwii-SME. Ulungelelanisa ezintathu
Iintsika zokusebenza ezibalulekileyo, kodwa ezithatha ixesha elininzi: ukudala umxholo, ukubandakanyeka kwabathengi, kunye nonxibelelwano. Ngokuzenzekela nokuphucula ezi nkqubo, isixhobo asigcini nje ngokugcina ixesha—siphucula ngenkuthalo iziphumo zoshishino kwaye silungelelanisa intsimi yokudlala yabathengisi abazimeleyo.
Ukuxhasa iNtengiso yeDijithali enefuthe eliphezulu
Ukudala uluhlu lweemveliso olunomtsalane ngolwimi lwesibini kube ngumqobo ixesha elide. Umncedisi we-AI ujongana noku ngokuvumela abathengisi ukuba bavelise izihloko zeemveliso ezilungisiweyo, iinkcazo, kunye neethegi zeempawu eziphambili ukusuka kumfanekiso olula okanye okhoyo. Oku kudlula ngaphaya koguqulelo olusisiseko; kubandakanya iindlela ezilungileyo zokuphucula iinjini zokukhangela (i-SEO) kunye nesigama esigxile kwi-B2B esihambelana nabathengi abaziingcali.
Impembelelo iyabonakala. Umthengisi wempahla ngelaphu okwiphondo laseZhejiang usebenzise isixhobo se-AI ukuhlaziya iinkcazo zomgca wempahla zelaphu ezizinzileyo. Ngokudibanisa iinkcukacha zobugcisa ezifanelekileyo, iziqinisekiso, kunye namagama angundoqo agxile kwizicelo acetyiswe yi-AI, uluhlu lwabo lubone ukunyuka kwama-40% kwimibuzo yabathengi abafanelekileyo kwiinyanga ezimbini. “Kwakungathi ngequbuliso sifunde isigama esichanekileyo sabathengi bethu bamazwe ngamazwe,” utshilo umphathi wentengiso wenkampani. “I-AI ayizange iguqulele nje amagama ethu; yasinceda ukuba sithethe ulwimi lwabo lweshishini.”
Ngaphezu koko, amandla esi sixhobo okuvelisa ngokuzenzekelayo iividiyo ezimfutshane zokuthengisa kwimifanekiso yemveliso aguqula indlela ii-SME ezibonisa ngayo izinto ezithengiswayo. Kwixesha apho umxholo wevidiyo ukhuthaza kakhulu ukubandakanyeka, olu phawu luvumela abathengisi abanengxaki yezixhobo ukuba bavelise izinto ezibonakala ngathi zingcali ngemizuzu, kungekhona ngeentsuku.
Ukuvala umsantsa wonxibelelwano ngohlalutyo olukrelekrele
Mhlawumbi uphawu olutshintsha kakhulu kukukwazi kwe-AI ukuhlalutya imibuzo yomthengi ongenayo. Ingavavanya injongo yomyalezo, ungxamiseko, kunye neemfuno ezithile, inike abathengisi iingcebiso zokuphendula eziphendulayo. Oku kukhawulezisa amaxesha okuphendula—into ebalulekileyo ekupheliseni izivumelwano ze-B2B—kwaye kuqinisekisa ukuba akukho sicelo sicacileyo esijongwayo.
Idibene nobuchule bokuguqulela ngexesha langempela kwiilwimi ezininzi, esi sixhobo sisusa ngempumelelo imiqobo yonxibelelwano. Umthengisi wezixhobo zoomatshini eHebei uxele ukuncipha okukhulu kokungavisisani nabathengi eMzantsi Melika nakuMbindi Mpuma, nto leyo ethetha ukuba iingxoxo ezithambileyo kunye nokugqitywa komyalelo ngokukhawuleza kubangelwa kukucaca okubonelelwa luncedo lokuguqulela nokunxibelelana olusebenzisa i-AI.
I-Element yoBuntu engenakutshintshwa: Icebo kunye neLizwi lophawu
I-Alibaba.com kunye nabasebenzisi abaphumeleleyo bagxininisa ukuba i-AI yi-co-pilot enamandla, hayi i-autopilot. Isitshixo sokwandisa ixabiso layo sixhomekeke ekujongeni abantu ngendlela enobuchule. “I-AI ibonelela ngoyilo lokuqala oluhle kakhulu, oluqhutywa yidatha. Kodwa ixabiso elikhethekileyo lophawu lwakho, ibali lakho lobuchule, okanye iinkcukacha zakho zokuthobela imithetho ethile—ekufuneka zivele kuwe,” ucebisa umcebisi wezorhwebo lwedijithali osebenza nee-SME eqongeni.
Abathengisi kufuneka bahlolisise ngononophelo kwaye benze ngokwezifiso umxholo owenziwe yi-AI ukuqinisekisa ukuba uhambelana nelizwi labo lokwenyani kunye nokuchaneka kobuchwephesha. Abathengisi abaphumeleleyo kakhulu basebenzisa imveliso ye-AI njengesiseko, apho bakhela khona ibali labo elihlukileyo lokhuphiswano.
Indlela Engaphambili: I-AI njengoMgangatho woRhwebo lweHlabathi
Uphuhliso lwezixhobo ze-AI ze-Alibaba.com lubonisa ikamva apho uncedo olukrelekrele luba sisiseko esisemgangathweni sorhwebo oluwela imida. Njengoko ezi algorithms zifunda kwiiseti zedatha ezinkulu zentengiselwano yehlabathi ephumeleleyo, ziya kubonelela ngolwazi oluqikelelweyo ngakumbi—zicebisa iimveliso ezinokubakho ezifunwa kakhulu, ziphucule amaxabiso kwiimarike ezahlukeneyo, kwaye zichonge iindlela abathengi abasakhulayo abaziphatha ngayo.
Kuluntu lwehlabathi olunee-SME, olu tshintsho lobuchwepheshe lubonisa ithuba elikhulu. Ngokwamkela nangokudibanisa ngobuchule ezi zixhobo ze-AI, abathumeli mpahla abancinci banokufikelela kwinqanaba lokusebenza kakuhle kunye nokuqonda kwemarike okwakubekelwe iinkampani ezinkulu ngaphambili. Ikamva lorhwebo lwe-B2B alikho nje kwidijithali; lonyuswa ngobuchule, linika amandla amashishini azo zonke iintlobo ukuba aqhagamshelane kwaye akhuphisane nobuchwepheshe obutsha kunye nokufikelela.
Ixesha leposi: Disemba-13-2025
