Njengoko urhwebo lwe-e-commerce lwehlabathi lukhula, ukukhangela iimarike ezikhula ngokukhawuleza kukhokelele abathengisi abanobuchule ngaphaya koMntla Melika naseYurophu kuqoqosho oluphilayo lwaseLatin America nakuMbindi Mpuma. Apha, iintshatsheli zengingqi iMercado Libre kunye neNoon azingomaqonga nje kuphela kodwa zingoonogada, zibonelela ngesicwangciso sempumelelo ngotyalo-mali olunzulu lweziseko zophuhliso kunye nolwakhiwo oluphezulu. Kubathengisi abanqumla imida, ukuziqhelanisa "neendawo zabo" ezahlukeneyo. ukulima nzulu"Iimodeli ziba sisitshixo sokuvula ezi marike zibiza izigidigidi zabathengi."
I-Mercado Libre: Ukuphumelela iLatin America ngokusebenzisa ulawulo lwezothutho
ELatin America, icebo leMercado Libre lijolise ekunqobeni imingeni enzima yokuhambisa impahla kulo mmandla ukuze linike abathengi amava angenamthungo. "Isicwangciso sokugcina impahla kunye nokusasazwa kwayo" (Isicwangciso Sokugcina Izinto kunye Nokuhambisa Izinto) seqonga siphambili kumgaqo-nkqubo walo ka-2025, sinyanzela abathengisi ukuba bafikelele kwimpahla yasekuhlaleni ukuze bakhawulezise kakhulu ukuhanjiswa kwayo.
Inethiwekhi eqinileyo yokufezekisa yeqonga, iMeli Fulfillment, itshintsha umdlalo. Abathengisi abasebenzisa ii-warehouse zayo zaseBrazil okanye zaseMexico banokufikelela kwixesha lokuhambisa leentsuku ezi-1-3 kwizixeko ezinkulu, umahluko omkhulu kulindelo oluthatha iiveki oluhambelana nokuthunyelwa kwempahla kumazwekazi aphesheya. Esi santya sisixhobo esinamandla sokuguqula izinto kwaye singumjelo omkhulu wokhuphiswano. Amabali empumelelo, njengomthengisi we-elektroniki wabathengi baseTshayina owaqalisa inkqubo ye-inventory "yee-warehouse ezintathu" enobuchule, agxininisa indlela ubuchule bezothutho obukhuthaza ngayo ukukhula kweqonga.
Ngaphaya kwesantya, iMercado Libre idibanisa yonke inkqubo yorhwebo. Ibonelela ngeMercado Pago, isisombululo sokuhlawula sedijithali esiphambili esibalulekileyo kummandla apho imali kunye nezavenge zihlala zithandwa. Kubathengisi, oku kuthetha ukuthengiselana okulula nokukhuselekileyo ngaphandle kokujongana nokuqhekeka kwezimali okunzima kommandla kuphela.
Emini: Ukubamba uMbindi Mpuma ngoBuchule beNkcubeko
KuMbindi Mpuma, indlela kaNoon yokuphumelela kubuchwephesha benkcubeko nolwimi. Eli qonga lisebenza ngesicwangciso esintsonkothileyo "sokuqala ngesiArabhu, esivumela isiNgesi" solwimi olubini. Nangona i-backend yomthengisi ikwisiNgesi, isiArabhu lulwimi lorhwebo oluphambili. Idatha ibonisa ukuba uluhlu lweemveliso ezineenkcazo zesiArabhu ezilungisiweyo lubona amazinga okuguqulwa afikelela kwi-30% aphezulu kuneenguqulelo zesiNgesi kuphela.
I-Noon ixhasa ngokukhutheleyo le ndawo, inika abathengisi iinkonzo zokuguqulela ezixhaswa yi-AI zasimahla zezihloko kunye neempawu eziphambili. Nangona kunjalo, impumelelo yokwenyani ifuna okungaphezulu kokuguqulela ngokoqobo. Ifuna ulwazi lwenkcubeko—ukulungelelanisa ukuthengisa ngeRamadan, ukusebenzisa imizobo ebonakalayo ehambelana nenkcubeko, kunye nokuphepha ngokungqongqo ukungathobeli kwenkolo okanye kwenkcubeko kwimveliso. Umthengisi ophinde wayila umnqwazi wokuhlamba ngeenkcukacha "zegolide" kunye nokubhala ikopi yesi-Arabhu yeRamadan wabona intengiso kunye nokunyuka okuphezulu, okubonisa amandla ale ndawo inzulu.
NjengeMercado Libre, iNoon ityale imali eninzi kwi-logistics yokugqibela ukuze ihlangabezane nolindelo oluphezulu lwenkonzo yabathengi baseMbindi Mpuma, iqinisekisa ukuba amava okuthenga akumgangatho ophezulu, akwindawo ethile ayahambelana nokuhanjiswa okuthembekileyo nokukhawulezileyo.
Imigaqo yoBuchule kuBathengisi
Kubathengisi behlabathi abajonga le mida, impumelelo ixhomekeke kwindlela ecwangcisiweyo:
Yamkela uluhlu lwezinto ezisetyenzisiweyo zasekuhlaleni:KwiMercado Libre, ukusebenzisa iFulfillment by Mercado Libre (FBM) okanye indawo yokugcina impahla ethembekileyo yomntu wesithathu kuyatshintsha ukusuka kwinzuzo ukuya kwimfuneko yokukhuphisana nokonga iindleko.
Tyala imali kwiNdawo yoBume bokwenyani:Emini, ukubhala ngobuchule ama-Arabhu kunye nokubonisana ngenkcubeko zizinto ezingenakuxoxiswana ngazo. Abathengisi kufuneka badlulele ngaphaya kokuguqulela ngomatshini okubonelelwa ngamaqonga kodwa babhale amabali anomtsalane nayinyaniso ngokwenkcubeko.
Qonda iindlela zokuziphatha zokuhlawula zasekuhlaleni:Ukudibanisa iindlela zokuhlawula zasekuhlaleni ezifana neevawutsha zemali eLatin America okanye iiwallet zedijithali ezidumileyo eGulf kubalulekile ekunciphiseni ukushiywa kweenqwelo.
Indlela Engaphambili
I-Mercado Libre kunye ne-Noon zibonisa ukunyuka "kweqonga lokulima eliNzulu lengingqi" (iqonga eligxile kwingingqi)—imibutho edibanisa itekhnoloji yenqanaba lehlabathi kunye nokuqonda okungenakuthelekiswa nanto kweziseko zophuhliso zasekuhlaleni, inkcubeko, kunye nokuziphatha kwabathengi. Njengoko uphando lwe-dLocal luqinisekisa, ezi marike "zeHlabathi liphela" zikulungele ukuqhuba ukukhula koqoqosho lwehlabathi kwiminyaka elishumi ezayo, nto leyo ebenza babe yimfuneko kwipotifoliyo yomthengisi.
Kubathengisi abawela imida, umyalezo ucacile. Igagasi elilandelayo lokukhula korhwebo lwe-e-commerce likule marike isakhasayo, kodwa alinakuqondwa ngendlela efanayo. Uloyiso luya kuba lolwabo basebenzisana ngokunzulu nezi nkokeli zengingqi kwaye bazibophelele ekusebenzeni ngokwemigaqo yabo—bebeka phambili ubuchule bokulungiselela izinto eLatin America kunye nobukrelekrele benkcubeko kuMbindi Mpuma.
Ixesha leposi: Disemba-17-2025
