Ukuqina kweMarike kunye nabaqhubi bokuKhula okuCwangcisiweyo
Nangona kulindeleke ukuba ukukhula korhwebo lweempahla kwihlabathi liphela kube malunga ne-0.5% ngo-2026, ukuzithemba kushishino kusaphezulu kakhulu. I-94% ebalulekileyo yeenkokheli zorhwebo ilindele ukuba ukukhula kwayo kurhwebo ngo-2026 kufane okanye kudlule amanqanaba ka-2025. Kwicandelo lezinto zokudlala, olu qina luxhomekeke kwimfuno ezinzileyo. Imarike yezinto zokudlala nemidlalo yehlabathi kulindeleke ukuba igcine i-Compound Annual Growth Rate (CAGR) ezinzileyo ye-4.8% ukususela ngo-2026 ukuya phambili, iqhutywa kukwanda kwengeniso elahlekayo, ukubaluleka okukhulayo kokudlala ngemfundo, kunye nokufikelela okukhulu kwe-e-commerce.
I-China, umthengisi weempahla omkhulu kwihlabathi liphela kangangeminyaka elithoba ilandelelana, inika umqolo oqinileyo kushishino-1. Urhwebo lwayo lwangaphandle luqale ngo-2026 ngamandla, luxhaswa ziindlela ezintsha zokuthumela iimpahla, iimodeli zorhwebo lwedijithali ezichumayo, kunye nokwandisa ukuvuleleka kwamaziko. Kubathengisi bezinto zokudlala, oku kuthetha ukuba luthungelwano lwezothutho olusebenzayo ngakumbi kunye nemeko-bume yemigaqo-nkqubo ejolise ngakumbi ekukhuthazeni ukuthunyelwa kwamanye amazwe okunexabiso eliphezulu, okutsha.
Iindlela Eziphambili Zoshishino Lweethoyi Ezichaza Unyaka Ka-2026
Kulo nyaka, iindlela ezahlukeneyo ezidibeneyo zimiselwe ukuchaza impumelelo yorhwebo kunye nophuhliso lwemveliso.
1. Inguqu Yomdlalo Okrelekrele: IiToys ze-AI Ziya Kwindawo Ephambili
Ukudityaniswa koBukrelekrele boBugcisa boBugcisa (AI) obuntsonkothileyo yeyona nto iguqula izinto. Amathoyizi akrelekrele asebenzisa i-AI afunda, ahlengahlengise, kwaye anike amava onxibelelwano aqondene nawe atshintsha ukusuka kwindawo ethile ukuya kwindawo eqhelekileyo. La awasenazo iimpendulo zelizwi ezilula; angamaqabane anakho ukusebenzisana ngexesha langempela kunye nokubalisa amabali ngendlela ehambelanayo-2. Abahlalutyi baqikelela ukukhula okubalulekileyo kokungena, kunye nemarike yasekhaya yamathoyizi e-AI eTshayina kuphela enokufikelela kwinqanaba lokungena le-29% ngo-2026. Olu phuculo "olunamandla", longeza amandla okunxibelelana kumathoyizi emveli "angaguqukiyo", lukhulisa umtsalane wemarike kuwo onke amaqela eminyaka.
2. Uzinzo: Ukusuka kuKhetho oluLungileyo ukuya kuLawulo lweMarike
Iqhutywa yimfuno yabathengi, ingakumbi kubazali be-millennial kunye ne-Gen Z, kunye nemithetho yokhuseleko eqinileyo, ukudlala ngokuqaphela indalo akunakuxoxiswana ngako. Imarike ibona utshintsho olukhulu oluya kwiithoyi ezenziwe ngezinto ezisetyenzisiweyo, ezinokubola, nezizinzileyo ezifana ne-bamboo, umthi, kunye ne-bio-plastics. Ngaphezu koko, imakethi yezinto zokudlala ezisetyenzisiweyo iyanda. Ngo-2026, iindlela ezizinzileyo ziyinxalenye ephambili yexabiso lophawu kunye nenzuzo ephambili yokukhuphisana.
3. Amandla Ahlala Ehleli e-IP kunye ne-Nostalgia
Amathoyizi anelayisenisi avela kwiimuvi ezidumileyo, iinkqubo zokusasaza, kunye nemidlalo ahlala engumqhubi onamandla wemarike. Kunye noku, "i-neo-nostalgia" - ukuhlaziya amathoyizi akudala ngeendlela zanamhlanje - kuyaqhubeka nokudibanisa izizukulwana kwaye kutsala abaqokeleli abadala. Impumelelo yamathoyizi e-IP aseTshayina kunye neebhrendi zehlabathi ezifana ne-LEGO ekujoliseni abantu abadala ngezakhiwo ezinzima ibonisa ukuba amathoyizi azalisekisa iminqweno yeemvakalelo kunye "neqokelelweyo" amele icandelo elikhula ngokukhawuleza.
4. I-STEAM kunye ne-Outdoor Renaissance
Izinto zokudlala zemfundo ezigxile kwiSayensi, iTekhnoloji, ubuNjineli, uBugcisa, kunye neMathematika (i-STEAM) zikhula ngamandla. Eli candelo kulindeleke ukuba lifikelele kubungakanani bemarike obuyi-USD 31.62 yeebhiliyoni ngo-2026, nge-CAGR ye-7.12%. Kwangaxeshanye, kukho ugxininiso olutsha ekudlaleni ngaphandle nangaphandle. Abazali bafuna izinto zokudlala ezikhuthaza umsebenzi womzimba, ukusebenzisana nabantu, kunye nokuphuma kwizikrini zedijithali, okukhuthaza ukukhula kwezixhobo zemidlalo kunye nemidlalo yangaphandle.
Imigaqo yoBuchule kubaThumeli ngaphandle ngo-2026
Ukuze bazuze kwezi ndlela, abathumeli-mpahla abaphumeleleyo bayacetyiswa ukuba:
Gxila kwixabiso ngaphezu kwexabiso:Ukhuphiswano luyatshintsha ukusuka kwiindlela ezingabizi kakhulu ukuya kubuchwepheshe obuphezulu, ukhuseleko, iziqinisekiso zemvelo, kunye nomtsalane weemvakalelo.
Yamkela iiChannels zorhwebo zeDijithali:Sebenzisa amaqonga e-intanethi aphesheya kwemida kunye neeplatifomu zedijithali zokuvavanya imakethi, ukwakha uphawu, kunye nokubandakanyeka ngokuthe ngqo kwabathengi.
Beka phambili imisebenzi ye-Agile nehambelanayo:Ziqhelanise neemodeli zemveliso "ezincinci, eziphendula ngokukhawuleza" kwaye uqinisekise ukuthotyelwa ngokungqongqo kwemigaqo yokhuseleko lwamazwe ngamazwe kunye neyokusingqongileyo kwasekuqaleni.
Imbono: Unyaka woBuchule bokuZiphendukela
Urhwebo lweethoyi lwehlabathi ngo-2026 luphawulwa kukuziqhelanisa okukrelekrele. Nangona imisinga yezoqoqosho ifuna ukuqhutywa ngononophelo, izinto eziphambili eziqhuba eli shishini - ukudlala, ukufunda, kunye nonxibelelwano lweemvakalelo - zihlala ziqinile. Iinkampani eziphumelela ukulungelelanisa ubuchule betekhnoloji kunye nokuzinza, zijongana nezikhumbuzo zezizukulwana ezahlukeneyo, kwaye zihamba ngendlela yorhwebo lwamazwe ngamazwe ngokukhawuleza zikulungele ukuphumelela. Olu hambo alusekho malunga nokuthumela iimveliso kuphela, kodwa malunga nokuthumela ngaphandle amava anomdla, iimpawu ezithembekileyo, kunye nexabiso elizinzileyo.
Ixesha leposi: Jan-22-2026
