Ukuthenga kwi-intanethi kube yinxalenye ebalulekileyo yobomi bethu bemihla ngemihla, kwaye ngokukhula kwamaqonga e-e-commerce, abathengi ngoku banokukhetha xa kufikwa ekuthengeni kwi-intanethi. Abadlali abathathu abakhulu kwimarike nguShein, Temu, kunye neAmazon. Kweli nqaku, siza kuthelekisa la maqonga mathathu ngokusekelwe kwizinto ezahlukeneyo ezifana noluhlu lwemveliso, amaxabiso, ukuthunyelwa, kunye nenkonzo yabathengi.
Okokuqala, makhe sijonge uluhlu lweemveliso ezinikezelwa yiqonga ngalinye. IShein yaziwa ngeempahla zayo ezingabizi kakhulu nezinesitayile, ngelixa iTemu inika uluhlu olubanzi lweemveliso ngamaxabiso aphantsi. Kwelinye icala, iAmazon inoluhlu olubanzi lweemveliso eziqala kwizixhobo ze-elektroniki ukuya kwivenkile yokutya. Nangona zonke ezi qonga zintathu zibonelela ngoluhlu lweemveliso ezahlukeneyo, iAmazon inelungelo xa kufikwa kuluhlu lweemveliso ezahlukeneyo.
Okulandelayo, masithelekise amaxabiso ala maqonga. IShein yaziwa ngamaxabiso ayo aphantsi, uninzi lwezinto ezithengiswa ngexabiso eliphantsi
20. I-Temu ikwabonelela ngamaxabiso aphantsi, kunye nezinto ezithile ezixabiso liphantsi. Nangona kunjalo, i-Amazon inoluhlu olubanzi lwamaxabiso ngokuxhomekeke kudidi lwemveliso. Nangona zonke ezi qonga zintathu zibonelela ngamaxabiso akhuphisanayo, i-Shein kunye ne-Temu ziindlela ezinoxabiso oluphantsi xa kuthelekiswa ne-Amazon.
Ukuthunyelwa kwempahla yenye into ebalulekileyo ekufuneka iqwalaselwe xa ukhetha iqonga le-e-commerce. UShein unikezela ngokuthunyelwa kwempahla simahla kwiiodolo ezingaphezulu
49, ngelixa iTemu inikezela ngokuthunyelwa kwasimahla kwiiodolo ezingaphezu kwama-35. Amalungu e-Amazon Prime ayonwabela ukuthunyelwa kwasimahla kweentsuku ezimbini kwizinto ezininzi, kodwa abo bangengawo amalungu kufuneka bahlawulele iindleko zokuthunyelwa. Ngelixa zonke ezi qonga zintathu zibonelela ngeendlela zokuthunyelwa ngokukhawuleza, amalungu e-Amazon Prime anenzuzo yokuthunyelwa kwasimahla kweentsuku ezimbini.
Inkonzo yabathengi nayo yinto ebalulekileyo ekufuneka iqwalaselwe xa uthenga kwi-intanethi. UShein uneqela elizinikeleyo lenkonzo yabathengi elinokufikelelwa nge-imeyile okanye ngeendlela zeendaba zoluntu. UTemu ukwaneqela lenkonzo yabathengi elinokuqhagamshelwa nge-imeyile okanye ngefowuni. I-Amazon inenkqubo yenkonzo yabathengi esekwe kakuhle equka inkxaso yefowuni, inkxaso ye-imeyile, kunye neendlela zokuncokola bukhoma. Nangona onke amaqonga amathathu eneenkqubo zenkonzo yabathengi ezithembekileyo, inkqubo yenkxaso ebanzi ye-Amazon iyinika ithuba elingcono kuneShein noTemu.
Okokugqibela, masithelekise amava omsebenzisi ngokubanzi kwezi qonga. IShein inomdibaniso olusebenziseka lula owenza kube lula ukukhangela nokuthenga iimpahla. ITemu ikwanawo nomdibaniso olula ovumela abasebenzisi ukuba bakhangele iimveliso ngokulula. Iwebhusayithi kunye ne-app yeAmazon nazo zilula ukuyisebenzisa kwaye zibonelela ngeengcebiso ezenzelwe wena ngokusekelwe kwimbali yokukhangela yabasebenzisi. Ngelixa zonke ezi qonga zintathu zibonelela ngamava omsebenzisi angenamthungo, iingcebiso ezenzelwe wena zeAmazon zinika ithuba ngaphezu kweShein kunye neTemu.
Ukuqukumbela, nangona zonke ezi qonga zintathu zinamandla kunye nobuthathaka bazo, iAmazon ivela njengomdlali ophambili kwimarike ye-e-commerce ngenxa yoluhlu olukhulu lwemveliso, amaxabiso akhuphisanayo, iindlela zokuthumela ngokukhawuleza, inkqubo enkulu yenkonzo yabathengi, kunye namava omsebenzisi akhethekileyo. Nangona kunjalo, uShein noTemu akufuneki bajongwe njengoko bebonelela ngeendlela ezingabizi kakhulu kubathengi abafuna ezinye iindlela ezinokulinganisela. Ekugqibeleni, ukhetho phakathi kwezi qonga luxhomekeke kwizinto abazikhethayo kunye nezinto eziza kuqala xa kuziwa ekuthengeni kwi-intanethi.
Ixesha lokuthumela: Agasti-03-2024
