Imeko yezorhwebo lwe-elektroniki itshintsha ngamandla. Imodeli "epheleleyo", eyasungulwa ngamaqonga afana ne-AliExpress kunye neTikTok Shop, eyathembisa abathengisi uhambo oluza kuqala ngokulawula uthutho, ukuthengisa, kunye nenkonzo yabathengi, ingene kwisahluko sayo esilandelayo nesinzima ngakumbi. Oko kwaqala njengobuqhetseba bokukhula obuqhutywa ziindlela ezikhawulezayo kuye kwakhula kwaba yindawo yokulwa enzima apho uloyiso lumiselwa kungekuko ngokucofa kuphela, kodwa bubunzulu, ukuqina, kunye nokusebenza kakuhle kwekhonkco lokubonelela lomthengisi.
Isithembiso sokuqala sasingutshintsho. Ngokuthumela ubunzima bokusebenza eqongeni, abathengisi, ingakumbi abavelisi kunye nabasandula ukungena, babenokukwazi
zigxile ekukhetheni nasekudwelisweni kwemveliso kuphela. Amaqonga, nawo, akhuthaze ukukhula kwe-GMV ngokukhawuleza ngokusebenzisa ii-algorithms zawo kunye neziseko zabasebenzisi abaninzi ukuqhuba ithrafikhi kwaba bathengisi balawulwayo. Olu budlelwane ludale ukungxama okukhulu, lutsala izigidi zabathengisi kwiimodeli ezifana ne-AliExpress' "Choice" okanye iinkqubo ze-"Full Fulfillment" zeTikTok Shop.
Nangona kunjalo, njengoko imakethi igcwala kwaye ulindelo lwabathengi malunga nesantya, ukuthembeka, kunye nexabiso linyuka, imithetho yokuzibandakanya itshintshile. Amaqonga awasaneliswanga kukuqokelela abathengisi kuphela; ngoku alungiselela ngamandla abathengisi abathembekileyo, abanokwandiswa, nabasebenzayo. Ukhuphiswano luye lwanyuka.
Ukusuka kwiAlgorithmic Feed ukuya kwiFactory Floor
Eyona nto intsha iphambili eyahlulahlulayo kukugqwesa kwekhonkco lokubonelela ngeenkonzo. Amaqonga abeka phambili ngakumbi abathengisi abanokuqinisekisa umgangatho ohambelanayo, banciphise imijikelo yemveliso, bagcine uluhlu lwezinto ezizinzileyo, kwaye baphendule ngokukhawuleza kwiinguqu ezifunekayo. Ingqiqo ilula: ikhonkco lokubonelela ngeenkonzo elingcono lithetha ngokuthe ngqo ulwaneliseko oluphezulu lwabathengi, umngcipheko ophantsi wokusebenza kweqonga, kunye nemida enempilo kubo bonke.
"Ukuthengisa kwiqonga eliza kujika izinto ngokupheleleyo namhlanje akupheleli nje ekuphumeleleni idabi lokubhida amagama angundoqo kodwa kungaphezulu koko kuphumelele ukuzithemba kwabaphathi becandelo lokubonelela ngeenkonzo," utshilo iarhente yokukhangela esekwe eYiwu. "Amandla akho emveliso, izinga lakho lesiphene, ixesha lakho lokuhambisa kwindawo yokugcina impahla yeqonga—ezi ngoku zizibonakaliso zakho zokusebenza eziphambili. I-algorithm ivuza uzinzo lokusebenza kanye njengokuba ivuza izinga lokuguqulwa."
Ingongoma ephambili: Umvelisi weethoyi zaseShenzhen
Umfanekiso onomtsalane uvela kumenzi weethoyi osekwe eShenzhen othengisa kwiAliExpress. Ijongene nokhuphiswano olukhulu kunye noxinzelelo oluvela kwiqonga lokuphucula isantya sokuhanjiswa, inkampani ityale imali eninzi ekuzenzekeleni imigca yayo yemveliso kunye nokudibanisa uhlalutyo lwedatha yexesha langempela kwiinkqubo zayo zokulawula umgangatho. Olu tyalo-mali lunciphise umjikelo wayo ophakathi wemveliso kunye nexesha lokufikelela kwindawo yokugcina izinto ngama-30%.
Isiphumo saba ngumjikelo omhle: ukukwazi ukuphinda upakishe izinto ngokukhawuleza kukhokelele kumanqanaba aphezulu rhoqo "akwisitokhwe" eqongeni. Ii-algorithms ze-AliExpress, ezenzelwe ukukhuthaza ukuzaliseka okuthembekileyo, ngenxa yoko zinike iimveliso zabo ukubonakala okukhulu. Intengiso inyuke ngaphezulu kwama-40% kwiikota ezimbini, kungengenxa yotshintsho kwintengiso, kodwa ngenxa yokwanda kokuthembeka kokusebenza.
Ikamva Likamthengisi Odibeneyo
Olu tshintsho lubonisa inqanaba lokutshintsha kwesantya seshishini. Umqobo ophantsi wokungena kwesigaba sokuqala sokujika uyanda. Ukuze bagcine kwaye bakhulise inkxaso yeqonga, abathengisi kufuneka ngoku:
Tyala imali kwiMveliso yoBuchule:Sebenzisa iinkqubo zokuvelisa eziguquguqukayo ezinokwandiswa okanye zinciphe ngokukhawuleza ngokusekelwe kwidatha yokuqikelela evela kwiqonga.
Yakha ubudlelwane obunzulu befektri:Suka ngaphaya kobudlelwane bentengiselwano uye kubudlelwane obucwangcisiweyo neefektri, uqinisekise ulawulo lomgangatho kunye neeshedyuli zemveliso.
Yamkela Imveliso Eqhutywa Yidatha:Sebenzisa uhlalutyo olubonelelwe yiplatifomu kunye nezixhobo zomntu wesithathu ukuqikelela iindlela ezichaneke ngakumbi, ukunciphisa ukugqithisela kunye nokuphela kwesitokhwe.
Beka phambili iziseko zophuhliso ezisemgangathweni:Ukuphuhlisa imigaqo-nkqubo yangaphakathi eqinileyo yokulawula umgangatho ukuze kugcinwe imigangatho yemveliso ephezulu rhoqo, kuncitshiswe imbuyekezo kwaye kukhuselwe amanqaku odumo lomthengisi.
“Ixesha apho nawuphi na umthengisi onemveliso enokuphumelela kwiqonga eliguqukayo liyaphela,” utsho umhlalutyi weshishini. “Inqanaba elilandelayo liza kukhokelwa ngabavelisi-abathengisi abatyale imali ekwenzeni imisebenzi yabo ephambili ibe sisixhobo sokhuphiswano. Indima yeqonga kukutshintsha ukusuka ekubeni ngumqokeleli wemfuno olula ukuya ekubeni ngumdibanisi wemfuno onobonelelo olunamandla kakhulu.”
Olu tshintsho lugxininisa ukukhula okubanzi kwenkqubo ye-e-commerce yehlabathi. Njengoko imodeli ye-turnkey itshintsha, idala udidi olutsha lwababoneleli abasebenzisa idijithali ngendlela ephucukileyo, nto leyo eguqula urhwebo lwehlabathi ukususela ekuqaleni.
Ixesha leposi: Disemba-11-2025
