I-Amazon, inkampani enkulu yezentengiselwano ze-inthanethi emhlabeni wonke, isebenzise isibuyekezo esibalulekile kwinqubomgomo yayo yokuphathwa kwempahla ka-2025, abahlaziyi bokuhamba ababiza ukuhlelwa kabusha okuyisisekelo kwezomnotho zenethiwekhi yayo yokugcwalisa. Ushintsho lwenqubomgomo, olubeka phambili ngenkuthalo izimpahla ezishibhile, ezihamba ngokushesha kanye nokuguqulwa kwesakhiwo semali yokugcina esisekelwe kumthamo, luveza indawo eyinkimbinkimbi yezinselelo namathuba emphakathini wayo omkhulu wabathengisi.
Uhlaka olubuyekeziwe lumelela igxathu lakamuva le-Amazon ekwenzeni ngcono uhlelo lwayo olukhulu lwezokuthutha ukuze luhambisane nesivinini kanye nobuningi. Ngaphansi kohlelo olusha, izimali zokugcina ezikhungweni zokugcwalisa ze-Amazon manje sezibalwa ngokuyinhloko ngokusekelwe
ngevolumu ye-cubic yesitoko, hhayi ngesisindo kuphela. Ngesikhathi esifanayo, ama-algorithm enkampani aya ngokuya ethanda izinto ezincane, ezingabizi kakhulu ukuze zibekwe kahle futhi ziphathwe ngokushesha, okuhambisana nesidingo sabathengi sokulethwa okusheshayo kwezinto ezibalulekile zansuku zonke.
Ukwahlukana Kwabathengisi
Lo mbono oqondile ubonakala uyinkemba esika nhlangothi zombili kubathengisi bezinkampani zangaphandle, abakha ngaphezu kuka-60% wokuthengiswa kwepulatifomu. Abathengisi bezimpahla ezincane, ezinomthamo ophezulu, nezishibhile—njengezimonyo, izesekeli, kanye nezinto zikagesi ezincane—bangase bazithole besethubeni elihlukile. Imikhiqizo yabo ivumelana ngokwemvelo nezilinganiso ezintsha zokusebenza kahle, okungase kuholele ekwehleni kwezindleko zokugcina kanye nokubonakala okuthuthukisiwe ngaphakathi kwezinhlelo zokusesha nezincomo ze-Amazon.
Ngakolunye uhlangothi, abathengisi bezinto ezinkulu kakhulu, ezihamba kancane, noma ezibiza kakhulu—kufaka phakathi izimpahla zasekhaya ezithile, imishini yezemidlalo, kanye nefenisha—babhekene nengcindezi esheshayo. Isakhiwo semali yomthamo singakhuphula kakhulu izindleko zabo zokugcina, ikakhulukazi ezintweni ezithatha indawo enkulu kodwa ezithengiswa ngesivinini esiphansi. Lokhu kucindezela ngqo izinzuzo, kuphoqe ukuhlolwa kabusha okubucayi kwentengo, amazinga esitokwe, kanye namasu ephothifoliyo yomkhiqizo.
Indlela Yokuzivumelanisa Nezimo Eqhutshwa Yidatha
Ngenxa yalezi zinguquko, i-Amazon iqondisa abathengisi eqoqweni lamathuluzi okuhlaziya nokubikezela athuthukisiwe ngaphakathi kwe-Seller Central. Le nkampani igcizelela ukuthi impumelelo ngaphansi kohlelo olusha izoba ngeyalabo abasebenzisa indlela egxile kakhulu kudatha.
“Inqubomgomo ka-2025 ayiyona nje inguquko ezindleleni zezimali; iyisibopho sobuhlakani bezinto ezisetshenziswayo eziyinkimbinkimbi,” kuphawula uchwepheshe we-supply chain ojwayelene nezinhlelo ze-Amazon. “Abathengisi manje kumele baqonde kahle ukubikezela kwesidingo ngokunemba okukhulu, balungise ukupakisha ukuze banciphise isisindo esilinganayo, futhi benze izinqumo ezihlakaniphile mayelana nokuvalwa kwezinto ezisetshenziswayo kusenesikhathi ngaphambi kokuba izimali zokugcina zesikhathi eside zikhuphuke. Lokhu kumayelana nokuvuthwa kokusebenza.”
Ucwaningo oluthakazelisayo luvela ku-“HomeStyle Essentials,” umthengisi wezinto zasekhishini nezasekhaya. Ibhekene nokwenyuka kwezindleko okulindelwe ngaphansi komodeli omusha osekelwe kumthamo, inkampani isebenzise amadeshibhodi okusebenza kwempahla ye-Amazon kanye namathuluzi okubikezela isidingo ukuze yenze ukulinganisa okuphelele kwe-SKU. Ngokuyeka izinto ezinkulu kakhulu, ezingabizi kakhulu, ukuklama kabusha ukupakisha ukuze kusebenze kahle isikhala, kanye nokuvumelanisa ama-oda okuthenga nedatha yesivinini sokuthengisa enembile, i-HomeStyle Essentials ithole ukwehla okungu-15% ezindlekweni zokugcwaliseka okuphelele kanye nokugcina ngaphakathi kwekota yokuqala yokusetshenziswa kwenqubomgomo.
Imiphumela Ebanzi kanye Nombono Weqhinga
Ukubuyekezwa kwenqubomgomo ye-Amazon kugcizelela umzamo wayo ongapheli wokusebenza kahle kwe-supply chain kanye ne-warehouse, ikakhulukazi phakathi nokwenyuka kwezindleko zokusebenza emhlabeni jikelele. Kukhuthaza abathengisi ukuthi bafake isandla ekugelezeni kwempahla okuxineneyo nokulula, ekugcineni kuhloswe ukuzuzisa ikhasimende lokugcina ngesivinini sokulethwa okuqhubekayo kanye nokukhethwa okubanzi kwezimpahla ezifunwa kakhulu.
Kumphakathi wabathengisi, umyalezo ucacile: ukuzivumelanisa nezimo akunakuxoxiswana ngakho. Izimpendulo ezibalulekile zamasu zifaka:
Ukuzithethelela kwe-SKU:Ukuhlola njalo imigqa yemikhiqizo ukuze kuqedwe isitokwe esihamba kancane nesidinga isikhala esiningi.
Ukuthuthukisa Ukupakisha:Ukutshala imali ekupakisheni okunobukhulu obufanele ukuze kuncishiswe ubukhulu bevolumu.
Amasu Amanani Aguquguqukayo:Ukuthuthukisa amamodeli entengo asheshayo abangela izindleko zangempela zokugcina.
Ukusebenzisa Amathuluzi e-FBA:Ukusebenzisa ngenkuthalo i-Amazon's Restock Inventory, Phatha i-Excess Inventory, kanye namathuluzi e-Inventory Performance Index.
Nakuba ushintsho lungase lube yizithiyo kwabanye, ukuvela kwenqubomgomo kubhekwa njengengxenye yokuvuthwa kwemvelo kwemakethe. Kuvuza imisebenzi engenamsebenzi kanye nokunemba kwedatha, kusunduzela abathengisi ekuphathweni kwempahla okuhlakaniphile, kunokuba kube nje okukhulu.
Mayelana ne-Amazon
I-Amazon iqondiswa yizimiso ezine: ukuthanda amakhasimende kunokugxila kubancintisani, intshisekelo yokusungula izinto ezintsha, ukuzibophezela ekusebenzeni kahle, kanye nokucabanga kwesikhathi eside. I-Amazon ilwela ukuba yinkampani egxile kakhulu kumakhasimende eMhlabeni, umqashi ongcono kakhulu eMhlabeni, kanye nendawo ephephile yokusebenza eMhlabeni.
Isikhathi sokuthunyelwe: Disemba 11-2025
