Ukuxakeka komhlaba wonke kweLabubu—isimo samasiko esiyinkimbinkimbi esivela kumenzi wamathoyizi waseShayina iPop Mart—kushintshe izimakethe zabathengi kanye nokuhweba nge-inthanethi okuwela imingcele ngokufanayo. Njengoba onodoli bangempela bethengiswa kuze kufike ku-$108,000e-auction kanye nama-hashtag e-TikTok adlulaUkubukwa okungu-5.8 billion, isidingo sidlula kakhulu ukunikezwa kwempahla. Kodwa abathengisi babhekene nenselelo enkulu: I-Amazon isuse amakhulu ezinhlwini eziphula umthetho, kuyilapho izinhlangano zentela ezivela eGuangzhou kuya eKazakhstan zithathaAmathoyizi angu-43,200 athambile mbumbulukanye namabhokisi angu-3,088 angabonakali emasontweni amuva nje kuphela.
Njengoba abalawuli becindezela, osomabhizinisi abahlakaniphile abavela kwamanye amazwe bathola ithuba elihle:izinto eziphathelene nokuxhumana ezingezona i-IPKusukela kumfashini olingana nonodoli kuya ezikebheni zokubonisa ezisebenzisa ubuchwepheshe, le mikhiqizo ehambisanayo isebenzisa lo mkhuba ngaphandle kokuwela imingcele esemthethweni—futhi ikhiqiza izigidi ngokuthula.
Umnotho Wezingubo Zokugqoka Ezibiza AmaRandi angu-30M/Ngenyanga: Ukugqoka Izingubo Ezinhle Kakhulu
Abanikazi beLabubu abagcini nje ngokuqoqa onodoli—bakhetha ubunikazi babo. Lolu shintsho lwengqondo lwazalaimakethe yezingubo zonodoli eziqhumayo, lapho ochwepheshe bezobuciko beklama khona izingubo ezincane ezithengiswayo$20–$80 ngesethi ngayinyeKu-Xiaohongshu, i-hashtag ethi #labubu iqalileIzingxoxo ezingaphezu kuka-30,000 kanye nokubukwa okungu-30 million, kanye nabadali abaphezulu ababikayoImali engenayo yanyanga zonke engu-$30,000.
Okubaluleke kakhulu, lezi zingubo zigwema ukwephulwa komthetho ngokugxilausayizi wendawo yonkefuthiimiklamo yokuqala:
Akukho uphawu lweLabubu:Abathengisi bathengisa "izingubo zonodoli be-vinyl abangu-17cm" kunokuba bagqoke izingubo ezihambisana neLabubu.
Ukuzimela kokudala:Izingubo zifaka izitayela ezifana ne-punk denim noma i-hanfu ngaphandle kokulingisa amaphethini anelungelo lobunikazi e-Pop Mart.
Ukukhuthazwa kweplatifomu:Izifundo ezibonisa onodoli (abaphethwe ngabasebenzisi) begqoke izingubo ezijwayelekile zigwema izimangalo ze-IP ngenkathi zibonisa ukufaneleka.
Umthengisi oyedwa ohlala eGuangzhou, @PINKY STORE, uthengisiweAmasethi e-bow-tie angu-10,000+ $30ezinyangeni ezimbili ngokuqondisa abathengi bamazwe ngamazwe nge-Instagram Reels—konke lokhu ngenkathi begwema ngokucophelela igama likaLabubu ohlwini.
Ubuchwepheshe Bokubonisa: Lapho Ukusebenza Kuhlangana Khona Ne-Fandom
Njengoba abaqoqi bematasa kakhulu ngokulondolozwa kanye nokwethulwa,izixazululo zokubonisa seziphenduke i-MVP eyimfihloye-ecosystem yaseLabubu. Umkhiqizi waseShayina i-GOTO washintsha kusukela ekugcinweni kwezicathulo kuya ezikhwameni zokubonisa eziqoqwayo ngo-2024—futhi wafikaUkuthengiswa kwaminyaka yonke okungu-$3.75 millionngokuxazulula amaphuzu amathathu obuhlungu:
Umklamo we-Modular:Izingxenye ezilungisekayo zifanela imifanekiso ehlukahlukene, zigwema ukumaketha okuqondene neLabubu.
Ubunjiniyela besimo sezulu:Ukukhanya kwe-LED okuhlanganisiwe kanye nokulawula izwi kuthuthukisa "ubuhle bendawo" yokwabelana ngomphakathi.
Ukubambisana okungenalo uhlangothi lwe-IP:Ubambiswano nemidlalo efanaOnmyojihlinzeka ngezithombe zangemuva ezinetimu ezingahlobene ne-IP ye-Pop Mart.
Ngokufanayo, imboni ye-Yiwu iZhuo Chao manje ikhiqizaUkuvikela okungu-60,000+ amacala njalo ngenyanga, kanye nezimpawu zokulwa nothuli ezithengiswa njengezivikelo zamabhokisi ezingaboni ezijwayelekile. Uhlu lwabo lwe-Amazon lusho ngokusobala ukuthi: "Iyahambisana nezithombe ezivamile ezingamasentimitha angu-3-4"—isihloko esiphephile ngokomthetho sobukhulu bukaLabubu ngaphandle kokusiqamba igama.
Ukugcinwa Nokwenza Ngokwezifiso: I-Invisible Goldmine
Ngaphandle kwezingubo nemibukiso, amathuluzi okulungisa ayachuma ngemuva kukaLabubu:
Amabhulashi amancane akhethekile($5–15) yokusula imifantu yonodoli eyinkimbinkimbi
Amakhabethe engilazi avikela i-UVngokulawula umswakama ($60–200)
I-putty enganamatheliukuvikela izithombe ngaphandle komonakalo
Le mikhiqizo esebenza kahle ayidingi ukuzibandakanya kwe-IP nhlobo. Njengoba umthengisi waseShanghai uTinyTools echaza: "Sithengisa 'ama-vinyl toy care kits'—abaqoqi bamathoyizidoAkuyona into esiyikhathalelayo ngabo."
Okwamanje,ukwenza ngokwezifisoizinsizakalo ezifana nokuguqulwa konodoli abanamandla zivumela abaculi ukuthi basebenzise izitayela ngokuziphatha. Abadali bayakhokhisa$50–$350 ngekhomishini ngayinyeukuguqulaokuphethwe ngumsebenzisiI-Labubus—ukupenda kabusha ubuso noma ukwengeza izesekeli ezenziwe ngezandla. Ngokusebenza njengesevisi (hhayi ukuthengisa umkhiqizo), bagwema ukwephulwa kwamalungelo okukhiqiza kabusha.
Incwadi Yokudlala Yokuthobela Imithetho: Ukuchuma Ethunzini Le-IP
Abathengisi abaphumelelayo basebenzisa amasu amane abalulekile okwenza imali ngokudumile ngokusemthethweni:
Ukuqondiswa Kwamagama Angukhiye Okufingqiwe
Esikhundleni sokuthi "izingubo zaseLabubu," sebenzisa "imfashini yonodoli be-vinyl" noma "izingubo zebhokisi elingaboni." Njengoba omunye umthengisi we-Amazon ephawula: "Uhlu lwethu oluhamba phambili luthi 'lufanela umngane wakho we-elf ovukelayo'—abalandeli bayalithola icebiso, ama-algorithms awakuphawuli".
I-Design Detachment
Imikhiqizo kumele igweme amazinyo ayisishiyagalolunye kaLabubu, amehlo angalingani, noma imibala ebhalwe uphawu lokuhweba. Ukunqoba okukodwa okusemthethweni kwabona umklami ephumelela ukuthengisa amagitare amancane ngokufakazela ukuthi ayafanelana.izinsimbi zomculo zangempela—hhayi imiklamo yePop Mart.
Ukulandisa Izindaba Okunenani Elingeziwe
Imaketheisevisi, hhayi abalandeli. I-GOTO igcizelela "ukulondolozwa kwekhwalithi yemyuziyamu" kanye "nesimo se-modular," ishintsha ukugxila kusuka ku-IP kuya kobuciko10.
Ukuqaliswa Okuqondiswe Ku-Geo
Izifunda ezifana neNingizimu-mpumalanga ye-Asia zibekezelela ukuhumusha kwe-IP okuthambile. Abathengisi baqala bahlole imikhiqizo lapho ngaphambi kokukhuphukela ezimakethe eziphikisanayo njenge-EU noma i-US.
Isinqumo: Inzuzo Ngaphandle Kokuphanga
Impumelelo kaLabubu emlilweni wemvelo yembula iqiniso eliyisisekelo le-ecommerce:nomaphi lapho kuvela khona imikhiqizo yenkolo, kulandela izimakethe ezihambisanayoNjengoba i-Pop Mart isheshisa ukufakwa kwamalungelo okushicilela emhlabeni wonke—ngisho namagama ahlekisayo anjenge-"LAFUFU"—imali ehlakaniphile igeleza iyeizinto ezingaphandle ezingalawulwa.
Kubathengisi abavela kwamanye amazwe, lo mnotho ongaphandle unikeza izinzuzo ezingavamile:akukho mali yelayisensi,ingozi encishisiwe yezomthetho, futhiukunamathisela ku-organic, ukuthambekela okuqhutshwa ngumsebenzisiNjengoba omunye umthengisi weTaobao ehlekisa ngenkathi epakisha ama-hoodies angu-500 alingana neLabubu:"Asithengisi isithombe—ijazi lesi sithombe kuphela."
Ekugcineni, isenzakalo saseLabubu sisifundisa ukuthi esimweni sanamuhla esibucayi ku-IP,Ukunqoba okuhlala isikhathi eside kakhulu akuveli ekudunweni kwempahla, kodwa ekukhonzeni izithunzi zayo.
Isikhathi sokuthunyelwe: Julayi-12-2025
