Emkhakheni obalulekile we-e-commerce yomhlaba wonke ye-B2B, amabhizinisi amancane naphakathi nendawo (ama-SME) avame ukubhekana negebe lezinsizakusebenza: ukuntuleka kwamaqembu amakhulu okumaketha kanye nobuchwepheshe bezinkampani zamazwe ngamazwe ukuze kudonswe futhi kuhlanganyelwe abathengi bamazwe ngamazwe ngempumelelo. I-Alibaba.com, ipulatifomu ehamba phambili yokuhweba kwebhizinisi phakathi kwebhizinisi nomhlaba, ibhekana nalokhu kungalingani ngqo ngamathuluzi ayo ahlanganisiwe obuhlakani bokwenziwa (AI), isusa inaliti ekubeni khona kwedijithali nje iye ekuncintisaneni kwedijithali okuyinkimbinkimbi.
Umsizi we-AI wepulatifomu, okuyisisekelo sesistimu yayo yokuthengisa “Amathuluzi Empumelelo”, uzibonakalisa eyisiphindaphindi samandla kuma-SME. Ithuthukisa ezintathu
Izinsika zokusebenza ezibalulekile, kodwa ezidinga isikhathi esiningi: ukudala okuqukethwe, ukuzibandakanya kwamakhasimende, kanye nokuxhumana. Ngokwenza lezi zinqubo ngokuzenzakalela nokuthuthukisa, ithuluzi aligcini nje ngokusindisa isikhathi—lithuthukisa ngenkuthalo imiphumela yebhizinisi futhi lilinganisela insimu yokudlala yabathumeli abazimele.
Ukudala Intando Yeningi Ukumaketha Kwedijithali Okunethonya Eliphezulu
Ukudala uhlu lwemikhiqizo oluhehayo ngolimi lwesibili sekuyisikhathi eside kuyisithiyo. Umsizi we-AI ubhekana nalokhu ngokuvumela abathengisi ukuthi bakhiqize izihloko zemikhiqizo ezilungiselelwe, izincazelo, kanye namathegi ezimpawu ezibalulekile kusuka esithombeni esilula noma esikhona. Lokhu kudlula ukuhumusha okuyisisekelo; kufaka phakathi imikhuba emihle kakhulu ye-search engine optimization (SEO) kanye namagama agxile ku-B2B ahambisana nabathengi abangochwepheshe.
Umthelela uyabonakala. Umthengisi wezindwangu ohlala esifundazweni saseZhejiang usebenzise ithuluzi le-AI ukuze alungise izincazelo zomugqa wezindwangu ezihlala isikhathi eside. Ngokuhlanganisa imininingwane efanele yobuchwepheshe, izitifiketi, kanye namagama angukhiye agxile kuhlelo lokusebenza aphakanyisiwe yi-AI, ukufakwa kwabo ohlwini kubone ukwanda okungu-40% kwemibuzo yabathengi abafanelekayo zingakapheli izinyanga ezimbili. “Kwakunjengokungathi sifunde ngokuzumayo amagama aqondile amaklayenti ethu aphesheya kwezilwandle,” kuphawula umphathi wezokuthengisa wenkampani. “I-AI ayizange nje ihumushe amagama ethu; yasisiza ukukhuluma ulimi lwabo lwebhizinisi.”
Ngaphezu kwalokho, ikhono laleli thuluzi lokukhiqiza amavidiyo amafushane okumaketha ngokuzenzakalela ezithombeni zomkhiqizo liguqula indlela ama-SME abonisa ngayo iminikelo yawo. Esikhathini lapho okuqukethwe kwevidiyo kukhulisa kakhulu ukuzibandakanya, lesi sici sivumela abathengisi abanenkinga yezinsizakusebenza ukuthi bakhiqize izimpahla ezibukeka njengochwepheshe ngemizuzu, hhayi izinsuku.
Ukuvala Igebe Lokuxhumana Ngokuhlaziya Okuhlakaniphile
Mhlawumbe isici esiguqula kakhulu ikhono le-AI lokuhlaziya imibuzo yomthengi engenayo. Ingahlola inhloso yomyalezo, ukuphuthuma, kanye nezidingo ezithile, inikeze abathengisi iziphakamiso zokuphendula eziphendulayo. Lokhu kusheshisa izikhathi zokuphendula—isici esibalulekile ekuqedeni amadili e-B2B—futhi kuqinisekisa ukuthi akukho sicelo esicacile esinganakwa.
Njengoba kuhlanganiswe namakhono okuhumusha aqinile ngesikhathi sangempela kuzo zonke izilimi eziningi, leli thuluzi liqeda ngempumelelo izithiyo zokuxhumana. Umhlinzeki wezingxenye zemishini eHebei ubike ukwehla okukhulu kokungezwani namakhasimende eNingizimu Melika naseMpumalanga Ephakathi, okwenza izingxoxo ezibushelelezi kanye nokuqedwa kokuhleleka kube ngenxa yokucaca okunikezwa usizo lokuhumusha nokuxhumana olusebenzisa i-AI.
Isici Somuntu Esingenakuguqulwa: Isu kanye Nezwi Lomkhiqizo
I-Alibaba.com kanye nabasebenzisi abaphumelelayo bagcizelela ukuthi i-AI iwumxhumanisi onamandla, hhayi i-autopilot. Isihluthulelo sokwandisa inani layo sisekuqondisweni kwabantu ngamasu. “I-AI inikeza uhlaka lokuqala oluhle kakhulu, oluqhutshwa idatha. Kodwa isiphakamiso senani eliyingqayizivele lomkhiqizo wakho, indaba yakho yobuciko, noma imininingwane yakho ethile yokuthobela imithetho—okumelwe ivele kuwe,” kweluleka umeluleki wezohwebo zedijithali osebenza nama-SME kule pulatifomu.
Abathengisi kumele babuyekeze ngokucophelela futhi benze ngezifiso okuqukethwe okukhiqizwe yi-AI ukuqinisekisa ukuthi kuhambisana nezwi labo langempela lomkhiqizo kanye nokunemba kobuchwepheshe. Abathengisi abaphumelela kakhulu basebenzisa umkhiqizo we-AI njengesisekelo, lapho bakhela khona indaba yabo ehlukile yokuncintisana.
Indlela Engaphambili: I-AI Njengendinganiso Yokuhweba Komhlaba Wonke
Ukuvela kwamathuluzi e-AI e-Alibaba.com kukhomba ikusasa lapho usizo oluhlakaniphile luba yingqalasizinda ejwayelekile yokuhweba ngaphesheya kwemingcele. Njengoba lawa ma-algorithms efunda kumasethi amaningi edatha okuhwebelana komhlaba wonke okuphumelelayo, azonikeza ukuqonda okubikezelayo okuqhubekayo—okuphakamisa imikhiqizo engaba khona efunwa kakhulu, ukwenza ngcono amanani ezimakethe ezahlukene, kanye nokuhlonza izitayela zabathengi abasafufusa.
Kumphakathi we-SME womhlaba wonke, lolu shintsho lobuchwepheshe lumelela ithuba elikhulu. Ngokwamukela nokuhlanganisa ngobuhlakani la mathuluzi e-AI, abathumeli abancane bangafinyelela izinga lokusebenza kahle kanye nokuqonda kwemakethe okwakugcinelwe izinkampani ezinkulu ngaphambili. Ikusasa lokuhweba nge-B2B aligcini nje ngedijithali; liyakhuliswa ngokuhlakanipha, linika amandla amabhizinisi abo bonke osayizi ukuthi axhumane futhi ancintisane nobuchwepheshe obusha kanye nokufinyelela.
Isikhathi sokuthunyelwe: Disemba 13-2025
