Njengoba uthuli luqala ukugcwala engxenyeni yokuqala ka-2024, imboni yamathoyizi yomhlaba wonke iphuma esikhathini soshintsho olukhulu, olubonakala ngokushintsha kwezintandokazi zabathengi, ukuhlanganiswa kobuchwepheshe obusha, kanye nokugcizelela okukhulayo ekusimeni. Njengoba kufinyelelwe phakathi nonyaka, abahlaziyi bemboni nochwepheshe bebelokhu bebuyekeza ukusebenza komkhakha, ngenkathi bebikezela nezitayela okulindeleke ukuthi zibumbe ingxenye yokugcina ka-2024 nangale kwalokho.
Ingxenye yokuqala yonyaka yaphawulwa ukwanda okuqhubekayo kwesidingo samathoyizi endabuko, umkhuba obangelwa ukuphinda kubuye isithakazelo ekudlaleni okuqanjiwe kanye nokuzibandakanya komndeni. Naphezu kokukhula okuqhubekayo kokuzijabulisa kwedijithali, abazali nabanakekeli emhlabeni wonke bebelokhu bethanda amathoyizi akhuthaza ukuxhumana nabantu futhi akhuthaze ukucabanga okudala.
Ngokuphathelene nethonya lezombusazwe, imboni yamathoyizi e-Asia-Pacific igcine isikhundla sayo esivelele njengemakethe enkulu kunazo zonke emhlabeni, ngenxa yemali engenayo esetshenziswayo ekhulayo kanye nesifiso esingapheli semikhiqizo yamathoyizi endawo kanye namazwe ngamazwe. Okwamanje, izimakethe eYurophu naseNyakatho Melika zathola ukubuya kokuzethemba kwabathengi, okwaholela ekwandeni kokusetshenziswa kwemali kumathoyizi, ikakhulukazi lawo ahambisana nezidingo zemfundo nentuthuko.
Ubuchwepheshe buyaqhubeka nokuba yimbangela eyinhloko embonini yamathoyizi, kanti i-augmented reality (AR) kanye ne-artificial intelligence (AI) zenza uphawu lwazo kulo mkhakha. Amathoyizi e-AR, ikakhulukazi, abelokhu ethola ukuthandwa, enikeza ulwazi lokudlala olujulile oluhlanganisa umhlaba wezinto ezibonakalayo nowedijithali. Amathoyizi asebenzisa i-AI nawo ayakhula, esebenzisa ukufunda komshini ukuze azivumelanise nemikhuba yokudlala yengane, ngaleyo ndlela enikeza ulwazi lokudlala oluhlukile olushintsha ngokuhamba kwesikhathi.
Ukusimama sekukhuphuke kakhulu ohlelweni, lapho abathengi abaqaphela imvelo befuna amathoyizi enziwe ngezinto ezinobungani nemvelo futhi akhiqizwe ngezindlela zokuziphatha. Lo mkhuba ukhuthaze abakhiqizi bamathoyizi ukuthi bamukele imikhuba eqhubekayo, hhayi nje njengesu lokumaketha kodwa njengokubonakaliswa komthwalo wabo wemfanelo emphakathini wenkampani. Ngenxa yalokho, sibone konke kusukela kumathoyizi epulasitiki asetshenziswe kabusha kuya ekupakishweni okubolayo kuthola ukuthandwa emakethe.
Uma sibheka phambili engxenyeni yesibili ka-2024, abantu abangaphakathi embonini babikezela izitayela eziningana ezivelayo ezingachaza kabusha isimo samathoyizi. Ukwenziwa ngokwezifiso kulindeleke ukuthi kudlale indima ebaluleke kakhulu, lapho abathengi befuna amathoyizi angenziwa ngokwezifiso ukuze avumelane nezintshisekelo ezithile zengane yabo kanye nesigaba sokukhula. Lo mkhuba uhambisana kakhulu nokwanda kwezinsizakalo zamathoyizi ezisekelwe ekubhaliseni, ezinikeza izinketho ezikhethiwe ngokusekelwe eminyakeni yobudala, ubulili, kanye nezintandokazi zomuntu siqu.
Ukuhlangana kwamathoyizi nokuxoxa izindaba kungenye indawo elungele ukuhlolisiswa. Njengoba ukudalwa kokuqukethwe kuya ngokuya kuba yintando yeningi, abadali abazimele namabhizinisi amancane bathola impumelelo ngemigqa yamathoyizi eqhutshwa yindaba ethinta ukuxhumana ngokomzwelo phakathi kwezingane nabalingiswa abazithandayo. Lezi zindaba azigcini nje ezincwadini noma kumafilimu endabuko kodwa zingokuhlangenwe nakho kwe-transmedia okuhlanganisa amavidiyo, izinhlelo zokusebenza, kanye nemikhiqizo ebonakalayo.
Ukuqhubekela phambili ekubandakanyekeni kwamathoyizi nakho kulindeleke ukuthi kukhule kakhulu. Izinhlobo ezahlukene zonodoli kanye nezibalo zesenzo ezimele amasiko ahlukahlukene, amakhono, kanye nobulili ziyanda. Abakhiqizi bayaqaphela amandla okumelwa kanye nomthelela wawo emqondweni wengane wokuba yingxenye kanye nokuzethemba.
Okokugcina, imboni yamathoyizi kulindeleke ukuthi ibone ukwanda kwezitolo zobuchwepheshe, lapho izitolo ezenziwe ngezitini nodaka ziphenduka izindawo zokudlala ezisebenzisanayo lapho izingane zingahlola khona futhi zihlanganyele namathoyizi ngaphambi kokuthenga. Lolu shintsho alugcini nje ngokuthuthukisa ulwazi lokuthenga kodwa futhi luvumela izingane ukuthi zithole izinzuzo zomphakathi zokudlala endaweni ethintekayo nengokoqobo.
Ekuphetheni, imboni yamathoyizi yomhlaba wonke imi endaweni ethokozisayo, ilungele ukwamukela izinto ezintsha ngenkathi igcina ukukhanga okungapheli kokudlala. Njengoba singena engxenyeni yokugcina ka-2024, imboni cishe izobona ukuqhubeka kwezitayela ezikhona kanye nentuthuko entsha eqhutshwa ubuchwepheshe obusha, ukushintsha kokuziphatha kwabathengi, kanye nokugxila okusha ekudaleni ikusasa elibandakanya wonke umuntu nelizinzile lazo zonke izingane.
Kwabenzi bamathoyizi, abathengisi, kanye nabathengi ngokufanayo, ikusasa libukeka lihle ngamathuba, lithembisa indawo ecebile ngobuciko, ukuhlukahluka, kanye nenjabulo. Njengoba sibheke phambili, into eyodwa isacacile: umhlaba wamathoyizi awuyona nje indawo yokuzijabulisa—uyindawo ebalulekile yokufunda, ukukhula, kanye nokucabanga, okwakha izingqondo nezinhliziyo zezizukulwane ezizayo.
Isikhathi sokuthunyelwe: Julayi-11-2024
