Njengoba unyaka ka-2024 uqhubeka, imboni yamathoyizi yomhlaba wonke iyaqhubeka nokukhula, ikhombisa izitayela ezibalulekile, ukushintsha kwemakethe, kanye nokusungula izinto ezintsha. UJulayi ube yinyanga eqhakazile kakhulu embonini, ebonakala ngokwethulwa kwemikhiqizo emisha, ukuhlanganiswa nokuthengwa, imizamo yokuzinza, kanye nomthelela wokuguqulwa kwedijithali. Lesi sihloko sigxila ezintuthukweni ezibalulekile kanye nezitayela ezibumba imakethe yamathoyizi kule nyanga.
1. Ukusimama Kuthatha Isigaba Esiyinhloko Enye yezindlela ezivelele kakhulu ngoJulayi kube ukugxila okwandayo embonini ekusimeni okuzinzile. Abathengi baqaphela kakhulu imvelo kunanini ngaphambili, futhi abakhiqizi bamathoyizi bayasabela. Imikhiqizo emikhulu efana ne-LEGO, i-Mattel, ne-Hasbro yonke imemezele izinyathelo ezibalulekile emikhiqizweni enobungani nemvelo.
Isibonelo, i-LEGO izibophezele ekusebenziseni izinto ezihlala isikhathi eside kuyo yonke imikhiqizo yayo eyinhloko kanye nokupakisha ngo-2030. NgoJulayi, inkampani yethule umugqa omusha wezitini ezenziwe ngamabhodlela epulasitiki asetshenziswe kabusha, okubonisa isinyathelo esibalulekile ohambweni lwabo oluya ekuzinzeni. Ngokufanayo, iMattel yethule uhla olusha lwamathoyizi ngaphansi kweqoqo labo elithi "Barbie Loves the Ocean", elenziwe ngamapulasitiki asetshenziswe kabusha abheke olwandle.
2. Ukuhlanganiswa Kobuchwepheshe kanye Namathoyizi Ahlakaniphile
Ubuchwepheshe buyaqhubeka nokuguqula imboni yamathoyizi. UJulayi ubone ukwanda kwamathoyizi ahlakaniphile ahlanganisa ubuhlakani bokwenziwa, i-augmented reality, kanye ne-Internet of Things (IoT). Lawa mathoyizi aklanyelwe ukunikeza okuhlangenwe nakho okusebenzisanayo nokufundisayo, ukuvala igebe phakathi kokudlala ngokomzimba nokwedijithali.
U-Anki, owaziwa ngamathoyizi akhe erobhothi asebenzisa i-AI, wethule umkhiqizo wakhe wakamuva, i-Vector 2.0, ngoJulayi. Lo modeli omusha unamandla athuthukisiwe e-AI, okwenza kube lula ukusebenzisana futhi kuphenduleke emiyalweni yomsebenzisi. Ngaphezu kwalokho, amathoyizi angokoqobo athuthukisiwe njenge-Merge Cube, evumela izingane ukubamba nokusebenzisana nezinto ze-3D zisebenzisa ithebhulethi noma i-smartphone, aya ngokuya ethandwa.
3. Ukuvela Kwezinto Eziqoqwayo
Amathoyizi aqoqwayo abe ngumkhuba obalulekile iminyaka eminingana, kanti uJulayi uqinise ukuthandwa kwawo. Imikhiqizo efana ne-Funko Pop!, i-Pokémon, kanye ne-LOL Surprise iyaqhubeka nokubusa emakethe ngokukhishwa okusha okuheha izingane kanye nabaqoqi abadala.
NgoJulayi, iFunko yethule iqoqo elikhethekile le-San Diego Comic-Con, eliqukethe izibalo ezilinganiselwe ezavusa isiphithiphithi phakathi kwabaqoqi. I-Pokémon Company iphinde yakhipha amasethi amasha amakhadi okuhweba kanye nezimpahla ukugubha usuku lwabo lokugubha oluqhubekayo, igcina ukuba khona kwabo okuqinile emakethe.
4. Amathoyizi Ezemfundoekudingweni Okukhulu
Njengoba abazali beqhubeka befuna amathoyizi anikeza inzuzo yemfundo, isidingo salokhuI-STEMAmathoyizi (eSayensi, Ubuchwepheshe, Ubunjiniyela, kanye nezibalo) akhuphuke kakhulu. Izinkampani zisabela ngemikhiqizo emisha eyenzelwe ukwenza ukufunda kube mnandi.
NgoJulayi kwakhishwa ama-STEM kit amasha avela kumikhiqizo efana neLittleBits kanye ne-Snap Circuits. Lawa ma-kit avumela izingane ukuthi zakhe amadivayisi azo kagesi futhi zifunde izisekelo ze-circuitry kanye ne-programming. I-Osmo, uhlobo olwaziwa ngokuxuba ukudlala kwedijithali nokwenyama, yethule imidlalo emisha yemfundo efundisa ukubhala amakhodi kanye nezibalo ngokudlala okusebenzisanayo.
5. Umthelela Wezinkinga Zokuhlinzekwa Komhlaba Wonke
Ukuphazamiseka kochungechunge lokuhlinzekwa kwempahla emhlabeni wonke okubangelwe ubhubhane lwe-COVID-19 kuyaqhubeka nokuthinta imboni yamathoyizi. UJulayi ubone abakhiqizi bebhekene nokubambezeleka kanye nezindleko ezengeziwe zezinto zokusetshenziswa kanye nokuthunyelwa kwempahla.
Izinkampani eziningi zifuna ukushintshashintsha iziteshi zazo zokuhlinzeka ukuze kuncishiswe lezi zinkinga. Ezinye zitshala imali ekukhiqizweni kwendawo ukuze kuncishiswe ukuncika ekuthuthweni kwamanye amazwe. Naphezu kwalezi zinselele, imboni isalokhu iqinile, abakhiqizi bethola izixazululo ezintsha zokuhlangabezana nesidingo sabathengi.
6. Ukuhweba nge-inthanethi kanye nokumaketha kwedijithali
Ukushintshela ekuthengeni ku-inthanethi, okusheshiswe ubhubhane, akubonisi zimpawu zokwehla kwesivinini. Izinkampani zamathoyizi zitshala imali eningi kumapulatifomu e-commerce kanye nokumaketha kwedijithali ukuze zifinyelele amakhasimende azo.
NgoJulayi, izinhlobo eziningana zemikhiqizo zethule imicimbi emikhulu yokuthengisa ku-inthanethi kanye nokukhishwa okukhethekile okusekelwe kuwebhu. Usuku Olukhulu lwe-Amazon, olubanjwe maphakathi noJulayi, lubone ukuthengiswa okuqopha umlando esigabeni samathoyizi, okugqamisa ukubaluleka okukhulayo kweziteshi zedijithali. Amapulatifomu ezokuxhumana nabantu afana ne-TikTok ne-Instagram nawo abe amathuluzi okumaketha abalulekile, kanti izinhlobo zemikhiqizo zisebenzisa ubudlelwano babantu abanethonya ukuze zikhangise imikhiqizo yazo.
7. Ukuhlanganiswa Nokuthengwa Kwezimpahla
UJulayi ube yinyanga ematasa yokuhlanganiswa nokuthengwa kwezimpahla embonini yamathoyizi. Izinkampani zifuna ukwandisa amaphothifoliyo azo nokungena ezimakethe ezintsha ngokuthengwa kwezimpahla ngamasu.
I-Hasbro imemezele ukuthengwa kwayo kwesitudiyo semidlalo esizimele i-D20, esaziwa ngemidlalo yayo yebhodi emisha kanye nama-RPG. Lokhu kulindeleke ukuthi kuqinise ukuba khona kwe-Hasbro emakethe yemidlalo yethebhulethi. Phakathi naleso sikhathi, i-Spin Master ithenge i-Hexbug, inkampani ekhethekile ngamathoyizi erobhothi, ukuze ithuthukise okunikezwayo kwamathoyizi ayo obuchwepheshe.
8. Indima Yokunikeza Amalayisense Nokubambisana
Ukunikezwa kwamalayisense kanye nokusebenzisana kuyaqhubeka nokudlala indima ebalulekile embonini yamathoyizi. UJulayi ube nobudlelwano obuningana obuphezulu phakathi kwabakhiqizi bamathoyizi kanye nama-franchise okuzijabulisa.
Isibonelo, uMatel wethule uchungechunge olusha lwezimoto ze-Hot Wheels eziphefumulelwe yiMarvel Cinematic Universe, esebenzisa ukuthandwa kwama-movie amaqhawe. I-Funko iphinde yandisa ukusebenzisana kwayo ne-Disney, ikhipha abantu abasha ngokusekelwe kubalingiswa bakudala nabanamuhla.
9. Ukuhlukahluka kanye nokufakwa ekwakhiweni kwamathoyizi
Kukhona ukugcizelela okukhulayo kokuhlukahluka kanye nokubandakanywa embonini yamathoyizi. Izinkampani zilwela ukudala imikhiqizo ekhombisa izwe elihlukahlukene izingane eziphila kulo.
NgoJulayi, i-American Girl yethule onodoli abasha abamele izizinda namakhono ahlukahlukene ezinhlanga, okuhlanganisa onodoli abanezinsiza zokuzwa nezihlalo zabakhubazekile. I-LEGO iphinde yandisa ububanzi bayo babalingiswa abahlukahlukene, okuhlanganisa nezithombe eziningi zabesifazane nezingezona ezesibili kumasethi abo.
10. Ukuqonda Kwemakethe Yomhlaba Wonke
Ngokwesifunda, izimakethe ezahlukene zibhekene nezitayela ezahlukahlukene. ENyakatho Melika, kunesidingo esikhulu samathoyizi angaphandle nasebenzayo njengoba imindeni ifuna izindlela zokugcina izingane zijatshuliswa ehlobo. Izimakethe zaseYurophu zibona ukuvuka kabusha kwamathoyizi endabuko njengemidlalo yebhodi namaphazili, okuqhutshwa yisifiso semisebenzi yokubopha umndeni.
Izimakethe zase-Asia, ikakhulukazi iShayina, ziyaqhubeka nokuba yindawo ekhula kakhulu. Izikhondlakhondla zezentengiselwano ze-inthanethi ezifana ne-I-Alibabakanye ne-JD.com babika ukuthi ukuthengiswa okwandisiwe esigabeni samathoyizi, kanye nesidingo esiphawulekayo samathoyizi ahlanganiswe nemfundo kanye nobuchwepheshe.
Isiphetho
UJulayi ube yinyanga eguquguqukayo embonini yamathoyizi omhlaba wonke, ephawulwe ngokusungula izinto ezintsha, imizamo yokuzinza, kanye nokukhula kwamasu. Njengoba singena engxenyeni yokugcina ka-2024, lezi zindlela kulindeleke ukuthi ziqhubeke nokubumba imakethe, ziqhubele imboni phambili ekusaseni elizinzile, elinolwazi ngobuchwepheshe, nelibandakanya wonke umuntu. Abakhiqizi bamathoyizi nabathengisi kumele bahlale beshesha futhi besabela kulezi zindlela ukuze basebenzise amathuba abawalethayo futhi babhekane nezinselele abazilethayo.
Isikhathi sokuthunyelwe: Julayi-24-2024
