Imboni yamathoyizi yomhlaba wonke, imakethe ephilayo ehlanganisa izigaba eziningi zemikhiqizo kusukela konodoli bendabuko kanye nezibalo zesenzo kuya kumathoyizi kagesi asezingeni eliphezulu, ibilokhu ibhekene noshintsho olukhulu ekushintsheni kwayo kokungenisa nokuthumela kwamanye amazwe. Ukusebenza kwalo mkhakha kuvame ukusebenza njengesilinganiso sokuqiniseka kwabathengi bomhlaba wonke kanye nempilo yezomnotho, okwenza amaphethini ayo okuhweba abe yindaba ethakazelisayo kakhulu kubadlali bemboni, izazi zezomnotho, kanye nabenzi bezinqubomgomo ngokufanayo. Lapha, sihlola izitayela zakamuva zokungenisa nokuthumela amathoyizi kwamanye amazwe, sembula amandla emakethe asebenzayo kanye nemiphumela yamabhizinisi asebenza kule ndawo.
Iminyaka yamuva nje ibone ukwanda okuphawulekayo kokuhwebelana kwamazwe ngamazwe okuqhutshwa amanethiwekhi ochungechunge lokunikezela ayinkimbinkimbi asakazeke emhlabeni wonke. Amazwe ase-Asia, ikakhulukazi iShayina, aqinise isimo sawo njengesikhungo sokukhiqiza amathoyizi, ngamakhono awo amakhulu okukhiqiza avumela umnotho wezinga eligcina izindleko ziphansi. Kodwa-ke, abadlali abasha bayavela, befuna ukusizakala ngezinzuzo zendawo, izindleko eziphansi zabasebenzi, noma amakhono akhethekile anakekela izimakethe ezikhethekile emkhakheni wamathoyizi.
Isibonelo, iVietnam ibilokhu ithola indawo njengezwe elikhiqiza amathoyizi, ngenxa yezinqubomgomo zalo zikahulumeni ezisebenzayo ezihlose ukuheha utshalomali lwangaphandle kanye nesimo sayo sendawo esiqondisayo esiza ukusatshalaliswa kulo lonke elase-Asia nangale. Abakhiqizi bamathoyizi baseNdiya, besebenzisa imakethe enkulu yasekhaya kanye nesisekelo samakhono esithuthukisayo, nabo sebeqala ukwenza ukuba khona kwabo kuzwakale esiteji somhlaba wonke, ikakhulukazi ezindaweni ezifana namathoyizi enziwe ngezandla kanye nemfundo.
Ngasohlangothini lokungenisa impahla kwamanye amazwe, izimakethe ezithuthukile njenge-United States, i-Europe, ne-Japan ziyaqhubeka nokubusa njengabathengisi abakhulu bamathoyizi, bekhuthazwa yisidingo esinamandla sabathengi semikhiqizo emisha kanye nokugcizelela okwandayo amazinga ekhwalithi nokuphepha. Umnotho oqinile walezi zimakethe uvumela abathengi imali engenayo yokuyisebenzisa ezintweni ezingabalulekile njengamathoyizi, okuwuphawu oluhle kubakhiqizi bamathoyizi abafuna ukuthumela izimpahla zabo kwamanye amazwe.
Kodwa-ke, imboni yamathoyizi inezinselelo zayo. Izinkinga ezifana nemithetho eqinile yokuphepha, izindleko eziphezulu zokuhamba ngenxa yokushintshashintsha kwamanani kaphethiloli, kanye nomthelela wentela kanye nezimpi zokuhweba zingathinta kakhulu umkhawulo wemali ebhizinisini elihilelekile ekungenisweni nasekuthunyelweni kwamathoyizi. Ngaphezu kwalokho, ubhubhane lwe-COVID-19 luveze ubuthakathaka emasu okuhlinzeka ngesikhathi esifanele, okuholele izinkampani ukuthi zicabange kabusha ukuthembela kwazo kubaphakeli bomthombo owodwa futhi zihlole izintambo zokuhlinzeka ezahlukahlukene.
Ukwenziwa kwedijithali nakho kudlale indima ekushintsheni isimo sokuhweba ngamathoyizi. Amapulatifomu e-e-commerce ahlinzeke ngezindlela zamabhizinisi amancane naphakathi nendawo (ama-SME) zokungena emakethe yomhlaba wonke, kunciphisa izithiyo zokungena futhi kuvumela ukuthengiswa okuqondile kuya kubathengi. Lokhu kushintshela ekuthengisweni kwe-inthanethi kuye kwashesha ngesikhathi sobhubhane, lapho imindeni ichitha isikhathi esiningi ekhaya futhi ifuna izindlela zokubandakanya nokujabulisa izingane zayo. Ngenxa yalokho, kube nokwanda kwesidingo samathoyizi emfundo, amaphazili, neminye imikhiqizo yokuzijabulisa yasekhaya.
Ngaphezu kwalokho, ukwanda kokuqonda imvelo phakathi kwabathengi kuye kwashukumisela izinkampani zamathoyizi ukuba zamukele imikhuba eqhubekayo. Inani elikhulayo lemikhiqizo lizibophezele ekusebenziseni izinto eziphinde zisetshenziswe noma ekunciphiseni imfucuza yokupakisha, liphendula ukukhathazeka kwabazali mayelana nomthelela wemvelo wemikhiqizo abayiletha emakhaya abo. Lezi zinguquko azigcini nje ngokuzuzisa imvelo kodwa futhi zivula izingxenye ezintsha zemakethe zabakhiqizi bamathoyizi abangakhangisa imikhiqizo yabo njengenobungani nemvelo.
Uma sibheka phambili, ukuhweba ngamathoyizi omhlaba wonke kulungele ukukhula okuqhubekayo kodwa kumele kuhambe endaweni yebhizinisi yamazwe ngamazwe eyinkimbinkimbi ngokwengeziwe. Izinkampani kuzodingeka zivumelane nezintandokazi zabathengi ezishintshashintshayo, zitshale imali emisha ukuze zithuthukise imikhiqizo emisha ebamba umcabango kanye nentshisekelo, futhi zihlale ziqaphile ngezinguquko zomthetho ezingathinta imisebenzi yazo yomhlaba wonke.
Ekuphetheni, isimo esiguquguqukayo sokuhweba ngamathoyizi emhlabeni wonke sinikeza amathuba nezinselele. Ngenkathi abakhiqizi base-Asia besaphethe ukukhiqizwa, ezinye izifunda ziyavela njengezindlela ezingasetshenziswa. Isidingo esinganeliseki sezimakethe ezithuthukisiwe samathoyizi amasha siyaqhubeka nokukhuthaza izinombolo zokungenisa, kodwa amabhizinisi kumele abhekane nokuthobela imithetho, ukusimama kwemvelo, kanye nokuncintisana kwedijithali. Ngokuhlala eshesha futhi esabela kulezi zindlela, izinkampani zamathoyizi ezihlakaniphile zingachuma kule makethe yomhlaba wonke eshintsha njalo.
Isikhathi sokuthunyelwe: Juni-13-2024
