Imboni yamathoyizi, ehlala iphila futhi inamandla, iyaqhubeka nokukhula ngezitayela ezintsha kanye nemikhiqizo emisha ebamba umcabango wezingane kanye nabantu abadala ngokufanayo. Kusukela kumathoyizi amancane okudla aqoqwayo athola ukuthandwa phakathi kwentsha kuya ekuqalisweni kwamasethi akhethekile e-Star Wars Lego agubha iminyaka engama-25, lo mkhakha ugcwele imisebenzi. Lesi sihloko sihlola izindaba zakamuva kanye nentuthuko ezweni lamathoyizi, sinikeza umbono wokuthi yini eshisayo nokuthi yini elandelayo kule ndawo ejabulisa njalo.
Omunye umkhuba oye wanda muva nje ukwanda kwamathoyizi okudla amancane, ikakhulukazi aheha abantu abasebasha abanothando lokudla okumnandi nokuqoqa izimpahla ezihlobene nakho. Lawa mathoyizi awagcini nje ngokujabulisa okubonakalayo kodwa futhi asebenza njengezinto zokuqala ingxoxo nezinto zokuqoqa.
Emkhakheni wamathoyizi endabuko, iLego iyaqhubeka nokubusa ngochungechunge lwayo lwe-Star Wars, igubha iminyaka engama-25 ngomagazini okhethekile we-Blue Ocean Lego Star Wars. Lolu hlobo lunesithombe esincane se-Darth Vader, esihambisana nebhokisi lensimbi nekhadi legolide, okwengeza ukunethezeka ezitini zamathoyizi zakudala.
Amathoyizi emfundo angenye indawo ebona ukusungula izinto ezintsha okuphawulekayo. Imikhiqizo efana ne-Electric Boy, efundisa ulwazi lwesekethe ngokulingisa izinhlelo zikagesi zangempela, yenza imiqondo yefiziksi engabonakali ihehe futhi ifinyeleleke ezinganeni. Amathoyizi anjalo ahlanganisa ubumnandi nokufunda, elungiselela isizukulwane esilandelayo amasimu e-STEM ngenkathi ebajabulisa.
Ukuhlanganiswa kobuchwepheshe emathoyizini akugcini nje kumasethi emfundo; kudlulela nasemikhiqizweni yokuzijabulisa. Isibonelo, izimoto ezilawulwa kude ezihlonyiswe ngamachweba e-USB nemibukiso yokukhanya, kanye nezindiza ezilawulwa kude ezithuthukisiwe ezilingisa amabhomu angokoqobo, zinikeza okuhlangenwe nakho kokudlala kobuchwepheshe obuphezulu. Lokhu kuthuthuka kobuchwepheshe kucebisa isikhathi sokudlala sezingane, kubanikeza ithuba lokuthola izimiso eziyinkimbinkimbi zemishini neze-elekthronikhi kusenesikhathi.
Ukunikeza amalayisense nokuthengisa eduze kwama-IP athandwayo (Izakhiwo Zobuhlakani) kuyaqhubeka nokuba nenzuzo ezinkampanini zamathoyizi. Impumelelo ye-Alibaba ekusebenziseni i-IP yebhizinisi iqokomisa indlela ukubambisana okunesu kanye nokumaketha okuhlakaniphile okungaholela ngayo emithonjeni yemali engenayo ebalulekile. Ngokubambisana okufanele, abakhiqizi bamathoyizi bangasebenzisa isisekelo sabalandeli abakhona, baqhube ukuthengisa kanye nokuqashelwa komkhiqizo.
Kodwa-ke, imboni yamathoyizi ibhekene nezinselelo, okuhlanganisa nokuthobela imithetho. Ukuqaliswa kwe-GB 42590-2023 kazwelonke ephoqelekile yezimoto zasemoyeni ezingenabantu kusukela mhla lu-1 kuNhlangulana 2024, yi-State Administration for Market Regulation kugcizelela isidingo sokuphepha nokuvikeleka ekukhiqizweni nasekuthengisweni kwama-drones amathoyizi.
Ukuvikelwa kwamalungelo empahla yobuhlakani kuseyinkinga ebalulekile. Izitolo eziningana zibhekane nezijeziso futhi imikhiqizo yazo yasuswa emashalofini ngenxa yokuthengisa amathoyizi mbumbulu, njenge-"Ultraman" kanye ne-"Hatsune Miku." Lezi zenzo ziqokomisa ukuzibophezela kwemboni ekulweni nokuphangwa kwempahla kanye nokuqinisekisa ukuthi abathengi bathola imikhiqizo yangempela nekhwalithi ephezulu.
Amasethi ezinhlelo ezilinganiselwe, njengesikhwama sesudikesi se-Iron Man esiphefumulelwe yi-movie ethi "Iron Man 2", abonisa indlela amathoyizi angavala ngayo igebe phakathi kwefilimu neqiniso, enikeza abalandeli ukuxhumana okubonakalayo nabalingiswa babo abayintandokazi esikrinini. Ukukhishwa okunjalo okulinganiselwe kuvame ukuba yizinto eziqoqwayo ezifunwa kakhulu, okuthuthukisa ukukhanga kwemikhiqizo yamafilimu.
Uma sibheka phambili, imboni yamathoyizi izimisele ukwamukela ukusimama kanye nobungane bemvelo ezintweni zokwakha kanye nezindlela zokukhiqiza. Njengoba abathengi beqaphela kakhulu imvelo, amathoyizi enziwe ngezinto eziphinde zasetshenziswa noma aklanyelwe ukuphinda asetshenziswe cishe azothandwa. Ngaphezu kwalokho, ukugxila ekubandakanyekeni nasekuhlukeni ekwakhiweni kwamathoyizi kuzoqhubeka, kugujwa amasiko ahlukahlukene kanye nokuphula izindinganiso zobulili zendabuko kumathoyizi.
Ekuphetheni, izitayela zakamuva kanye nokusungula izinto ezintsha embonini yamathoyizi kubonisa umkhakha ongagcini nje ngokuphendula ezidingweni zamanje zemakethe kodwa futhi osebenzayo ekwakheni izintandokazi zabathengi zesikhathi esizayo. Njengoba ubuchwepheshe buthuthuka futhi ukunambitheka komhlaba wonke kuthuthuka, amathoyizi ayashintshashintsha ukuze ahlinzeke ngenani lemfundo kanye nokuzijabulisa, okuqinisekisa ukuthi ahlala eyingxenye ebalulekile yamasiko obuntwana kanye nabaqoqi emhlabeni jikelele.
Isikhathi sokuthunyelwe: Juni-13-2024
