I-Mercado Libre kanye ne-Noon: Ama-Titan Esifunda Avula Imingcele Yokukhula Elandelayo Ye-E-commerce Yabathengisi Abanqamula Imingcele

I-Mercado Libre: Ukunqoba iLatin America Ngokubusa Kwezokuthutha

ELatin America, isu leMercado Libre ligxile ekunqobeni izinselele ezinkulu zezokuthutha zesifunda ukuze linikeze ulwazi olungenamthungo kumakhasimende. "Uhlelo lokugcina impahla kanye nokusabalalisa impahla olusendaweni" (Uhlelo Lokugcina Impahla kanye Nokulethwa Kwayo) lwepulatifomu lubalulekile enqubomgomo yalo ka-2025, lucindezela abathengisi ukuthi bafinyelele esitokweni sendawo ukuze basheshise kakhulu ukulethwa kwempahla.

Inethiwekhi eqinile yokugcwalisa yesikhulumi, iMeli Fulfillment, ishintsha umdlalo. Abathengisi abasebenzisa izindawo zokugcina impahla zaseBrazil noma zaseMexico bangafinyelela izikhathi zokulethwa zezinsuku ezi-1-3 emadolobheni amakhulu, okuhlukile kakhulu ekulindeni kwamasonto amaningi okuhambisana nokuthunyelwa kwamanye amazwe. Lesi sivinini siyithuluzi lokuguqula elinamandla kanye nomsele omkhulu wokuncintisana. Izindaba zempumelelo, njengomthengisi wezinto zikagesi wabathengi baseShayina owasebenzisa uhlelo oluyinkimbinkimbi "lwezindawo zokugcina impahla ezintathu", ziqokomisa indlela ubuchwepheshe bezokuthutha obukhuthaza ngayo ukukhula kwesikhulumi.

Ngaphandle kwesivinini, i-Mercado Libre ihlanganisa yonke indawo yezentengiselwano. Inikeza i-Mercado Pago, ikhambi lokukhokha ledijithali elihamba phambili elibalulekile esifundeni lapho imali kanye nokufakwa kwemali kuhlala kuthandwa khona. Kubathengisi, lokhu kusho ukuthengiselana okulula nokuphephile ngaphandle kokuhamba ngokuhlukana kwezezimali okuyinkimbinkimbi kwesifunda kuphela.

Emini: Ukuthumba iMpumalanga Ephakathi Ngokunemba Kwamasiko

EMpumalanga Ephakathi, ifomula kaNoon ewinayo iwukunemba kwamasiko nolimi. Ipulatifomu isebenza ngesu eliyinkimbinkimbi "lokuqala ngesi-Arabhu, elisebenzisa isiNgisi". Ngenkathi i-backend yomthengisi ingesiNgisi, isi-Arabhu ulimi lokuhweba ngaphambili. Idatha ikhombisa ukuthi uhlu lwemikhiqizo olunezincazelo zesi-Arabhu ezithuthukisiwe lubona amazinga okuguqulwa afinyelela ku-30% aphezulu kunezinguqulo zesiNgisi kuphela.

I-Noon isekela ngenkuthalo lokhu kuhumusha kwendawo, inikeza abathengisi izinsizakalo zokuhumusha zamahhala ezisebenzisa i-AI zezihloko nezimfanelo ezibalulekile. Kodwa-ke, impumelelo yangempela idinga okungaphezu kokuhumusha okungokoqobo. Kudinga ubuhlakani bamasiko—ukuguqula ukumaketha kweRamadan, ukusebenzisa imidwebo ebonakalayo ethinta amasiko, nokugwema ngokuqinile ama-antiques enkolo noma amasiko ekunikezelweni kwemikhiqizo. Umthengisi owaklama kabusha isigqoko sokugeza esinemininingwane "yokufekethisa kwegolide" kanye nokubhala amakhophi esi-Arabhu kweRamadan wabona ukuthengiswa kanye nokunyuka okuphezulu, okubonisa amandla alokhu kuhumusha okujulile.

NjengeMercado Libre, iNoon itshala imali eningi ekuthuthweni kwezinto zokugcina ukuze ihlangabezane nokulindelwe okuphezulu kwensizakalo yabathengi baseMpumalanga Ephakathi, iqinisekisa ukuthi ulwazi lokuthenga olusezingeni eliphezulu nolwendawo luhambisana nokulethwa okuthembekile nokusheshayo.

Imigomo Yamasu Kubathengisi

Kubathengisi bomhlaba wonke ababheke le mingcele, impumelelo incike enkambisweni yamasu:

Yamukela Uhlu Lwempahla Lwendawo:Ku-Mercado Libre, ukusebenzisa i-Fulfillment by Mercado Libre (FBM) noma indawo yokugcina impahla yendawo ethembekile kushintshela ekubeni yinzuzo kuya ekubeni nesidingo sokuncintisana kanye nokonga izindleko.

Tshala imali ku-Localization Yangempela:Emini, ukubhala amakhophi obuchwepheshe besi-Arabhu kanye nokubonisana ngamasiko kuyizimali ezingaxoxiswana ngazo. Abathengisi kumele badlulele ngale kokuhumusha komshini okunikezwe yipulatifomu ukuze bakhe izindaba ezikhangayo neziyiqiniso ngamasiko.

Qonda Izindlela Zokukhokha Zendawo:Ukuhlanganisa izindlela zokukhokha zasendaweni njengezigqebhezana zemali eLatin America noma ama-wallet edijithali adumile eGulf kubalulekile ekunciphiseni ukushiywa kwenqola.

Umgwaqo Ongaphambili

I-Mercado Libre kanye ne-Noon zibonisa ukukhuphuka "kwesikhulumi sokulima esijulile sesifunda" (isikhulumi esigxile esifundeni) - izinhlangano ezihlanganisa ubuchwepheshe bezinga lomhlaba wonke nokuqonda okungenakuqhathaniswa kwengqalasizinda yendawo, isiko, kanye nokuziphatha kwabathengi. Njengoba ucwaningo lwe-dLocal luqinisekisa, lezi zimakethe "ze-Global South" zilungele ukuqhubekisela phambili ukukhula komnotho womhlaba eminyakeni eyishumi ezayo, okwenza zibe ezibalulekile kunoma yimuphi umthengisi.

Kubathengisi bemingcele, umyalezo ucacile. Igagasi elilandelayo lokukhula kwezentengiselwano ze-inthanethi likulezi zimakethe ezisafufusa, kodwa alikwazi ukuqondwa ngendlela efanayo. Ukunqoba kuzoba ngokwalabo abasebenzisana ngokujulile nalezi zikhulu zesifunda futhi bazibophezele ekusebenzeni ngokwemigomo yabo—bebeka phambili ukuguquguquka kwempahla eLatin America kanye nobuhlakani bamasiko eMpumalanga Ephakathi.