Ukuqina Kwemakethe kanye Nabashayeli Bokukhula Okunesu
Naphezu kokulinganiswa kokukhula kokuhweba ngezimpahla emhlabeni wonke okulinganiselwa ku-0.5% ngo-2026, ukuzethemba kwemboni kusalokhu kuphakeme kakhulu. Abaholi bezohwebo abangu-94% ababalulekile balindele ukuthi ukukhula kwabo kwezohwebo ngo-2026 kufane noma kudlule amazinga ka-2025. Emkhakheni wamathoyizi, lokhu kuqina kusekelwe esidingweni esizinzile esiyisisekelo. Imakethe yamathoyizi nemidlalo yomhlaba wonke kulindeleke ukuthi igcine izinga lokukhula lonyaka elihlanganisiwe (i-CAGR) elingu-4.8% kusukela ngo-2026 kuqhubeke, eliqhutshwa yimali engenayo eyengeziwe, ukubaluleka okukhulayo kokudlala kwezemfundo, kanye nokufinyelela okukhulu kwezentengiselwano ze-e.
I-China, umthengisi wezimpahla omkhulu kunabo bonke emhlabeni iminyaka eyisishiyagalolunye ilandelana, inikeza umgogodla oqinile embonini-1. Ukuhwebelana kwayo kwamanye amazwe kuqale ngo-2026 ngamandla, kusekelwa imizila emisha yokuthumela impahla, amamodeli okuhweba edijithali achumayo, kanye nokujulisa ukuvuleka kwezikhungo. Kwabathumeli bamathoyizi, lokhu kuhunyushwa kube inethiwekhi yezokuthutha esebenza kahle kanye nesimo senqubomgomo esiqondiswe kakhulu ekukhuthazeni ukuthunyelwa kwamanye amazwe okunenani eliphezulu, okusha.
Izitayela Eziphezulu Zemboni Yamathoyizi Ezichaza Unyaka Ka-2026
Kulo nyaka, kuhlelwe izindlela eziningana ezixhumene ukuze kuchazwe impumelelo kwezentengiselwano kanye nokuthuthukiswa komkhiqizo.
1. I-Intelligent Play Revolution: Amathoyizi e-AI Ahamba Ngokujwayelekile
Ukuhlanganiswa kwe-Artificial Intelligence (AI) eyinkimbinkimbi kungamandla aguqula kakhulu. Amathoyizi ahlakaniphile asebenzisa i-AI afunda, avumelanise, futhi anikeze okuhlangenwe nakho okusebenzisana komuntu siqu ashintsha kusuka endaweni ethile kuya endaweni evamile. Lawa awasaphenduli ngezwi elilula; angabangane abakwazi ukuxhumana ngesikhathi sangempela kanye nokuxoxa izindaba ngendlela eguquguqukayo-2. Abahlaziyi babikezela ukukhula okukhulu kokungena, lapho imakethe yamathoyizi e-AI yasekhaya eShayina kuphela ingase ifinyelele izinga lokungena elingu-29% ngo-2026. Lokhu kuthuthukiswa "okunamandla", okwengeza amakhono okuxhumana kumathoyizi "aqinile" endabuko, kwandisa ukukhanga kwemakethe kuwo wonke amaqembu eminyaka.
2. Ukuzinza: Kusukela Ekukhetheni Okuhle Kuya Ekubalulekeni Kwemakethe
Iqhutshwa yisidingo sabathengi, ikakhulukazi kubazali besizukulwane se-millennial kanye nesizukulwane se-Z, kanye nemithethonqubo yokuphepha eqinile, ukudlala ngokuqaphela imvelo akunakuxoxiswana ngakho. Imakethe ibona ushintsho oluqondile oluya kumathoyizi enziwe ngezinto eziphinde zasetshenziswa, ezibolayo, nezisimeme njengoqalo, ukhuni, kanye ne-bio-plastics. Ngaphezu kwalokho, imakethe yamathoyizi asetshenziswayo iyathola ukuthandwa. Ngo-2026, imikhuba esimeme iyisici esiyinhloko senani lomkhiqizo kanye nenzuzo ebalulekile yokuncintisana.
3. Amandla Ahlala Njalo e-IP kanye ne-Nostalgia
Amathoyizi anelayisensi avela kumafilimu adumile, imibukiso yokusakaza, kanye nemidlalo ahlala engumshayeli wemakethe onamandla. Kanye nalokhu, "i-neo-nostalgia" - ukusungula kabusha amathoyizi akudala ngezindlela zesimanje - kuyaqhubeka nokuhlanganisa izizukulwane futhi kudonsele abaqoqi abadala. Impumelelo yamathoyizi e-IP aseShayina kanye nemikhiqizo yomhlaba wonke efana ne-LEGO ekuqondiseni abantu abadala ngezakhiwo eziyinkimbinkimbi ikhombisa ukuthi amathoyizi agcwalisa izifiso ezingokomzwelo neziqoqekayo amelela ingxenye ekhula kakhulu.
4. I-STEAM kanye ne-Outdoor Renaissance
Amathoyizi ezemfundo agxile kwiSayensi, Ubuchwepheshe, Ubunjiniyela, Ubuciko, kanye neMathematika (i-STEAM) akhula ngamandla. Lesi sigaba kulindeleke ukuthi sifinyelele usayizi wemakethe ongu-USD 31.62 billion ngo-2026, nge-CAGR engu-7.12%. Ngesikhathi esifanayo, kugcizelelwa kabusha ekudlaleni kwangaphandle kanye nokusebenzayo. Abazali bafuna ngenkuthalo amathoyizi akhuthaza umsebenzi womzimba, ukuxhumana nabantu, kanye nokuphuma ezikrinini zedijithali, okukhuthaza ukukhula kwemishini yezemidlalo kanye nemidlalo yangaphandle.
Imigomo Yesu Yabathengisi Bamanye Amazwe ngo-2026
Ukuze bazuze kulezi zindlela, abathumeli abaphumelelayo belulekwa ukuthi:
Gxila ku-Value ngaphezu kwe-Price:Ukuncintisana kuyashintsha kusuka kwezinye izindlela ezishibhile kuya kobuchwepheshe obuphezulu, ukuphepha, iziqinisekiso zemvelo, kanye nokukhanga ngokomzwelo.
Yamukela Iziteshi Zokuhweba Zedijithali:Sebenzisa amapulatifomu e-e-commerce kanye nedijithali awela imingcele ukuze uhlole imakethe, wakhe umkhiqizo, kanye nokubandakanya abathengi ngqo.
Beka phambili imisebenzi ye-Agile nehambisanayo:Zivumelanise namamodeli okukhiqiza "ancane, aphendula ngokushesha" futhi uqinisekise ukuthi kulandelwa ngokuqinile imithetho yokuphepha nemvelo yomhlaba wonke kusukela ekuqaleni.
Umbono: Unyaka Wokuguquka Kwamasu
Ukuhweba ngamathoyizi omhlaba wonke ngo-2026 kuphawulwa ukuzivumelanisa nezimo okuhlakaniphile. Ngenkathi imigudu yezomnotho omkhulu idinga ukuzulazula ngokucophelela, izinto eziyisisekelo embonini - ukudlala, ukufunda, kanye nokuxhumana ngokomzwelo - zihlala ziqinile. Izinkampani ezilinganisela ngempumelelo ukusungula izinto ezintsha kwezobuchwepheshe kanye nokusimama, zinakekela izinkumbulo zezizukulwane eziningi, futhi zizulazula endaweni yokuhweba yamazwe ngamazwe ngendlela elula zisesimweni esihle sokuchuma. Uhambo alusekho nje mayelana nokuthumela imikhiqizo, kodwa mayelana nokuthumela ngaphandle okuhlangenwe nakho okuhehayo, imikhiqizo ethembekile, kanye nenani eliqhubekayo.
Isikhathi sokuthunyelwe: Jan-22-2026
