Isihlokwana: Kusukela Ekuthunyelweni Okuqhutshwa yi-AI kuya ku-Green Play, imboni yamathoyizi yomhlaba wonke iqondisa izinselelo futhi ihlele indlela yokukhula.
Njengoba inyanga yokugcina ka-2025 iqala, imboni yamathoyizi yomhlaba wonke imi endaweni yokuhlangana kokululama okuphawulekayo kanye nokuguqulwa kwamasu. Unyaka uchazwe yinhlanganisela enamandla yesidingo sabathengi esiqinile, ukwamukelwa kobuchwepheshe obusha, kanye noshintsho oluhlangene oluya ekuzinzeni. Lokhu kuhlaziywa kwezindaba kubuyekeza izitayela ezibalulekile zika-2025 futhi kubikezela izinto ezintsha ezizochaza igumbi lokudlala ngo-2026.
Isibuyekezo sika-2025: Unyaka Wokululama Okuhlakaniphile Nokuthunyelwa Kwamanye Amazwe Kwamasiko
Kusukela esikhathini sokusebenza kahle, imakethe yamathoyizi yomhlaba wonke yathola ukukhuphuka okuhle ngo-2025. Imininingwane yemboni ikhombisa ukwanda okungu-7% kokuthengiswa kwamathoyizi kumakota amathathu okuqala, okubangelwa ukwanda okungu-33% kwezinto eziqoqwayo kanye nokwenyuka okungu-14% kwamathoyizi anelayisensi-10. Lokhu kukhula kwakungalingani kodwa kwakuholwa ngendlela efanele yizifunda nezinkampani ezazamukela izinto ezintsha.
Indaba echaza kakhulu yonyaka kwaba ukukhula okukhulu kwamathoyizi ahlakaniphile, ikakhulukazi avela eShayina, ukuthunyelwa kwamanye amazwe okukhulu kunawo wonke emhlabeni kwamathoyizi. Ezindaweni ezinkulu zokukhiqiza ezifana neShantou, ukuhlanganiswa kwe-Artificial Intelligence (AI) kuye kwashintsha ngokuyisisekelo izakhiwo zokuthumela kwamanye amazwe. Imibiko yezimboni zasendaweni ikhombisa ukuthi amathoyizi asebenzisa i-AI manje abiza cishe u-30% wokuthunyelwa kwamanye amazwe okuvela emabhizinisini abalulekile, ukwanda okukhulu kusuka ngaphansi kuka-10% ngonyaka odlule. Izinkampani zibike ukukhula kwama-oda okungaphezu kuka-200% kwezilwane ezifuywayo ze-AI, amarobhothi ohlelo, namathoyizi okufundisa asebenzisanayo, kanye nezinhlelo zokukhiqiza ezibhukelwe kahle phakathi kuka-2026-3.
Okuhambisana nokuchuma kobuchwepheshe kwaba ukukhuphuka okungenakuvinjelwa kwamathoyizi e-"Guochao," noma "National Trend". Ukuhlanganiswa kwezinto zesiko laseShayina lendabuko nomklamo wesimanje kwaba yinjini enamandla yokuthumela kwamanye amazwe. Ezigabeni ezintathu zokuqala zika-2025, ukuthunyelwa kwamanye amazwe kwezimpahla zomkhosi, onodoli, namathoyizi anjengezilwane eShayina kwadlula ama-RMB ayizigidigidi ezingama-50, kwafinyelela emazweni angaphezu kuka-200 nezifunda-3-6. Lokhu kuzethemba kwamasiko, kuhlanganiswe nokuphathwa kwe-IP okuhlakaniphile kanye nokumaketha kwezokuxhumana, kwavumela imikhiqizo ukuthi ithenge amanani aphezulu futhi yakhe imiphakathi yabalandeli bomhlaba wonke-7-8.
Umbono ka-2026: Izinsika Zesikhathi Esizayo Dlala
Uma sibheka phambili, u-2026 ulungele ukubunjwa yizindlela eziningana ezixhumene ezihambisana nezindinganiso zabathengi ezithuthukisiwe.
Ukusakazwa Kokudlala Okusimeme: Isidingo sabathengi, esiholwa abazali abaqaphela imvelo, kanye nokuqinisa imithetho yomhlaba wonke kuzokwenza ukusimama kube yimfuneko eyisisekelo, hhayi isici esibalulekile. Ukugxila kuzokhula ngale kwezinto ezisetshenziswe kabusha ukuze kufake yonke imijikelezo yokuphila komkhiqizo—ukuqina, ukulungiswa, kanye nokusetshenziswa kabusha kokuphela kokuphila-2. Lindela ukwanda kwamathoyizi enziwe ngoqalo, ipulasitiki yezinto eziphilayo, kanye nezinye izinsiza ezivuselelekayo, kanye nokufaneleka okukhulayo kwemakethe yesekeni esezingeni eliphezulu-2.
I-AI Ethuthukisiwe kanye Nokwenza Izinto Zibe Ngokwakho Ngokweqile: Amathoyizi e-AI ka-2026 azoshintsha esuka ezintweni ezintsha ezisabelayo abe abangane bokufunda abavumelana nezimo. Imikhiqizo yesikhathi esizayo izosebenza "njengezinjini zokuxoxa izindaba" noma abafundisi abaqondene nawe, besebenzisa ukufunda komshini ukulungisa izindaba, ukulungisa amazinga obunzima, nokukhula ngesigaba sesi-2 sokukhula kwengane. Lokhu kuhambisana nesigaba samathoyizi se-STEAM (Isayensi, Ubuchwepheshe, Ubunjiniyela, Ubuciko, Izibalo) esichumayo, okulindelwe ukuthi sibe yimakethe yamaRandi ayizigidigidi ezingama-31.62 ngo-2026-2-4.
I-Universe Yokunikeza Amalayisense Iyanda: Amathoyizi anelayisensi, asevele akha ingxenye eyodwa kwezintathu yemakethe yase-US, azoqhubeka nokuba yimbangela ebalulekile yokukhula-10. Isu lika-2026 lihilela ukubambisana okujulile, okusheshayo, nokwamazwe ngamazwe. Ukulandela imodeli yezingoma ezidumile njenge-KPop Demon Hunters, ama-studio kanye nabenzi bamathoyizi bazocindezela isikhathi sokuthuthukiswa ukuze bazuze ezikhathini ezisakazeke ngokushesha-10. Ukunikeza amalayisense kuzobona nokukhula okuvela emikhakheni engeyona yendabuko njengemidlalo yevidiyo (i-Warhammer) kanye nemikhiqizo yabalingiswa abadumile (i-Sanrio), okubone ukuthengiswa kwezitolo kukhuphuka ngo-68% kanye no-65% ngokulandelana ngo-2024-10.
Ukuzulazula Ezimotweni Eziphuthumayo: Izindleko kanye Nokuguqulwa
Indlela eya phambili embonini ayiyona engenazo izinselelo. Izingcindezi eziqhubekayo zokwehla kwamandla emali kanye nesimo sentela esingalindelekile, ikakhulukazi esithinta izintambo zokuhlinzeka ezisekelwe eShayina, kusalokhu kuyizinto ezikhathazayo kakhulu-10. Ngenxa yalokho, abakhiqizi abahamba phambili basheshisa isu elikabili: ukuhlukanisa ukukhiqizwa ngokwendawo ukuze kuncishiswe imiphumela yentela kanye nokuqamba okusha ngokungapheli ekupakisheni, ekuthuthweni nasekuklameni ukuze kuvikelwe amaphuzu entengo yabathengi-10.
Isiphetho
Imboni yamathoyizi ka-2025 ikhombisile ukuthi amandla ayo amakhulu alele ekuzivumelaniseni nezimo. Ngokusebenzisa i-AI, ukulwela ubuqiniso bamasiko, nokuqala ukuguquka kwayo okuluhlaza, ibeke isisekelo esiqinile. Njengoba singena ku-2026, impumelelo izoba ngeyalabo abangahlanganisa ngokungenamthungo ukudlala okuhlakaniphile, umthwalo wemfanelo wezemvelo, kanye nokuxoxa izindaba okuthakazelisayo. Izinkampani ezihamba ngale trifecta eyinkimbinkimbi ngeke zigcine nje ngokuthola isabelo semakethe kodwa futhi zizochaza ikusasa lokudlala lesizukulwane esisha.
Isikhathi sokuthunyelwe: Disemba-04-2025
