Ukuthenga ku-inthanethi sekuyingxenye ebalulekile yempilo yethu yansuku zonke, futhi ngokukhula kwamapulatifomu e-commerce, abathengi manje sebenezinketho eziningi uma kukhulunywa ngokuthenga ku-inthanethi. Abadlali abathathu abakhulu emakethe yiShein, Temu, ne-Amazon. Kulesi sihloko, sizoqhathanisa lawa mapulatifomu amathathu ngokusekelwe ezicini ezahlukahlukene njengobubanzi bomkhiqizo, amanani, ukuthunyelwa, kanye nensizakalo yamakhasimende.
Okokuqala, ake sibheke uhla lwemikhiqizo olunikezwa yipulatifomu ngayinye. IShein yaziwa ngezingubo zayo ezingabizi futhi ezinemfashini, kuyilapho iTemu inikeza uhla olubanzi lwemikhiqizo ngamanani aphansi. I-Amazon, ngakolunye uhlangothi, inokukhethwa okukhulu kwemikhiqizo kusukela ku-elekthronikhi kuya kokudla. Ngenkathi wonke amapulatifomu amathathu enikeza uhla lwemikhiqizo oluhlukahlukene, i-Amazon inamandla uma kukhulunywa ngezinhlobonhlobo zemikhiqizo.
Okulandelayo, ake siqhathanise amanani alezi zinkundla. IShein yaziwa ngamanani ayo aphansi, kanti iningi lezinto libiza ngaphansi kwalawa.
20. I-Temu iphinde inikeze amanani aphansi, kanye nezinto ezithile ezibiza kancane kancane. I-Amazon, nokho, inebanga elibanzi lamanani kuye ngesigaba somkhiqizo. Ngenkathi wonke amapulatifomu amathathu enikeza amanani ancintisanayo, i-Shein ne-Temu ziyizinketho ezingabizi kakhulu uma kuqhathaniswa ne-Amazon.
Ukuthumela ngeposi kungenye into ebalulekile okufanele uyicabangele lapho ukhetha ipulatifomu ye-e-commerce. I-Shein inikeza ukuthunyelwa kwamahhala okujwayelekile kuma-oda angaphezu kwavamile.
49, kuyilapho iTemu inikeza ukuthunyelwa kwamahhala kuma-oda angaphezu kwama-35. Amalungu e-Amazon Prime ajabulela ukuthunyelwa kwamahhala kwezinsuku ezimbili ezintweni eziningi, kodwa abangewona amalungu kufanele bakhokhele imali yokuthunyelwa. Ngenkathi wonke amapulatifomu amathathu enikeza izinketho zokuthunyelwa okusheshayo, amalungu e-Amazon Prime anenzuzo yokuthunyelwa kwamahhala kwezinsuku ezimbili.
Inkonzo yamakhasimende nayo iyisici esibalulekile okufanele usicabangele lapho uthenga ku-inthanethi. UShein unethimba elizinikele lenkonzo yamakhasimende elingafinyelelwa nge-imeyili noma iziteshi zezokuxhumana. UTemu unethimba lenkonzo yamakhasimende elingaxhunyanwa nalo nge-imeyili noma ngocingo. I-Amazon inesistimu yesevisi yamakhasimende esime kahle ehlanganisa ukwesekwa ngocingo, ukwesekwa nge-imeyili, kanye nezinketho zokuxoxa bukhoma. Ngenkathi wonke amapulatifomu amathathu enezinhlelo zesevisi yamakhasimende ezithembekile, uhlelo lokusekela olubanzi lwe-Amazon luyinikeza ithuba elingcono kuneShein noTemu.
Okokugcina, ake siqhathanise ulwazi lomsebenzisi oluphelele lwalezi zinkundla. I-Shein inesixhumi esibonakalayo esisebenziseka kalula esenza kube lula ukuphequlula nokuthenga izingubo. I-Temu iphinde ibe nesixhumi esibonakalayo esilula esivumela abasebenzisi ukusesha imikhiqizo kalula. Iwebhusayithi kanye nohlelo lokusebenza lwe-Amazon nakho kulula ukukusebenzisa futhi kunikeza izincomo ezenziwe ngokwezifiso ngokusekelwe emlandweni wokuphequlula wabasebenzisi. Ngenkathi wonke amapulatifomu amathathu enikeza ulwazi lomsebenzisi olungenamthungo, izincomo ezenziwe ngokwezifiso ze-Amazon zinikeza ithuba ngaphezu kwe-Shein ne-Temu.
Ekuphetheni, yize wonke amapulatifomu amathathu enezici zawo eziqinile nezibuthakathaka, i-Amazon ivela njengomdlali ohamba phambili emakethe ye-e-commerce ngenxa yobubanzi bemikhiqizo yayo, amanani ancintisanayo, izinketho zokuthumela okusheshayo, uhlelo olubanzi lwensizakalo yamakhasimende, kanye nokuhlangenwe nakho komsebenzisi okwenziwe ngokwezifiso. Kodwa-ke, uShein noTemu akufanele banganakwa njengoba benikeza izinketho ezingabizi kakhulu kubathengi abafuna ezinye izindlela ezingabizi kakhulu. Ekugcineni, ukukhetha phakathi kwala mapulatifomu kuncike ekuthandweni komuntu ngamunye kanye nezinto eziza kuqala uma kukhulunywa ngokuthenga ku-inthanethi.
Isikhathi sokuthunyelwe: Agasti-03-2024
