Isimo se-e-commerce sibhekene noshintsho olukhulu lwamandla. Imodeli "egcwele" eguqukayo, eyasungulwa ngamapulatifomu afana ne-AliExpress kanye ne-TikTok Shop, eyathembisa abathengisi uhambo oluzothatha isikhathi eside ngokuphatha izinto zokuhamba, ukumaketha, kanye nensizakalo yamakhasimende, isingene esahlukweni sayo esilandelayo nesidinga kakhulu. Lokho okwaqala njengokukhwabanisa okukhulu okuqhutshwa yithrafikhi sekukhule kwaba yindawo yokulwa enamandla lapho ukunqoba kunqunywa hhayi ngokuchofoza kuphela, kodwa ngokujula, ukuqina, kanye nokusebenza kahle kweketanga lokuphakelwa komthengisi.
Isithembiso sokuqala sasishintsha. Ngokuthumela izinto eziyinkimbinkimbi zokusebenza epulatifomu, abathengisi, ikakhulukazi abakhiqizi kanye nabasanda kungena, bangakwazi
ukugxila ekukhetheni nasekufakweni komkhiqizo kuphela. Amapulatifomu, nawo, akhuthaze ukukhula okusheshayo kwe-GMV ngokusebenzisa ama-algorithms awo kanye nezisekelo zabasebenzisi ezinkulu ukuze kudonswe ithrafikhi kulaba bathengisi abaphethwe. Lokhu kuhlangana kwadala ukushesha okukhulu, kwaheha izigidi zabathengisi kumamodeli afana ne-AliExpress' "Choice" noma izinhlelo ze-TikTok Shop ze-"Full Fulfillment".
Kodwa-ke, njengoba imakethe igcwala futhi okulindelwe ngabathengi ngesivinini, ukuthembeka, kanye nenani kukhuphuka, imithetho yokuzibandakanya ishintshile. Amapulatifomu awasaneliseki ngokuqoqa abathengisi kuphela; manje asekhetha ngokuzimisela abahlinzeki abathembekile, abakhuliswayo, nabasebenza kahle kakhulu. Umncintiswano usukhuphukele phezulu.
Kusukela Kokuphakelayo Kwe-Algorithmic kuya Ephansi Lefektri
Umehluko omusha oyinhloko ukuphumelela kweketanga lokuhlinzeka. Amapulatifomu aqala ukubeka phambili abathengisi abangaqinisekisa ikhwalithi eqhubekayo, banciphise imijikelezo yokukhiqiza, balondoloze isitokwe esizinzile, futhi baphendule ngokushesha ekushintsheni kwesidingo. Umqondo ulula: iketanga lokuhlinzeka elingcono lisho ngqo ukwaneliseka kwamakhasimende okuphezulu, ingozi yokusebenza ephansi yesikhulumi, kanye nemingcele enempilo kubo bonke.
"Ukuthengisa epulatifomu egcwele namuhla akubalulekile kangako ekunqobeni impi yokubhida ngamagama angukhiye kodwa kumayelana nokunqoba ukuzethemba kwabaphathi be-supply chain yepulatifomu," kusho i-ejenti yokuthenga ese-Yiwu. "Amandla akho okukhiqiza, izinga lakho lokukhubazeka, isikhathi sakho sokulethwa endlini yokugcina impahla yepulatifomu—lezi manje seziyizinkomba zakho zokusebenza ezibalulekile. I-algorithm ivuza ukuzinza kokusebenza njengoba nje ivuza izinga lokuguqulwa."
Iphuzu Elibalulekile: Umkhiqizi Wamathoyizi eShenzhen
Umfanekiso othakazelisayo uvela kumkhiqizi wamathoyizi osekelwe eShenzhen othengisa ku-AliExpress. Ibhekene nokuncintisana okukhulu kanye nengcindezi evela epulatifomu yokuthuthukisa isivinini sokulethwa, inkampani itshale imali eningi ekuzenzekeleni imigqa yayo yokukhiqiza kanye nokuhlanganisa ukuhlaziywa kwedatha yesikhathi sangempela ezinqubweni zayo zokulawula ikhwalithi. Lokhu kutshalwa kwezimali kunciphise umjikelezo wayo wokukhiqiza ojwayelekile kanye nesikhathi sokuya endaweni yokugcina impahla ngo-30%.
Umphumela waba umjikelezo omuhle: ikhono lokubuyisela imikhiqizo ngokushesha laholela ezilinganisweni eziphakeme njalo "ezikhona esitokweni" epulatifomu. Ama-algorithm e-AliExpress, aklanyelwe ukukhuthaza ukugcwaliseka okuthembekile, ngenxa yalokho anikeze imikhiqizo yawo ukubonakala okukhulu. Ukuthengisa kukhuphuke ngaphezu kuka-40% phakathi kwamakota amabili, hhayi ngenxa yoshintsho ekukhangiseni, kodwa ngenxa yokwethembeka okuthuthukisiwe kokusebenza.
Ikusasa LingelaloMthengisi Ohlanganisiwe
Lokhu kuthuthuka kubonisa iphuzu lokushintshashintsha kwesu. Isithiyo esiphansi sokungena kwesigaba sokuqala se-turnkey siyakhula. Ukuze bagcine futhi bakhulise ukwesekwa kwepulatifomu, abathengisi kumele manje:
Tshala imali ku-Production Agility:Sebenzisa izinhlelo zokukhiqiza eziguquguqukayo ezingakhula noma zehle ngokushesha ngokusekelwe kudatha yokubikezela evela epulatifomu.
Yakha Ubudlelwano Obujulile Befektri:Hamba ngale kobudlelwano bokuthengiselana uye ekubambisaneni okunesu nezimboni, uqinisekise ukulawulwa kwekhwalithi kanye nezinhlelo zokukhiqiza.
Yamukela Ukukhiqizwa Okuqhutshwa Yidatha:Sebenzisa ukuhlaziya okunikezwe yipulatifomu kanye namathuluzi avela eceleni ukuze ubikezele izitayela ngokunembe kakhudlwana, unciphise ukugcwala ngokweqile kanye nokuphela kwesitoko.
Beka phambili ingqalasizinda yekhwalithi:Thuthukisa izinqubo zokulawula ikhwalithi yangaphakathi eziqinile ukuze kugcinwe amazinga omkhiqizo aphezulu njalo, kuncishiswe imbuyiselo futhi kuvikelwe amaphuzu edumela lomthengisi.
"Isikhathi lapho noma yimuphi umthengisi onomkhiqizo angachuma khona epulatifomu ye-turnkey siyaphela," kusho umhlaziyi wemboni. "Isigaba esilandelayo sizoholwa ngabakhiqizi-abathengisi abatshale imali ekwenzeni imisebenzi yabo eyinhloko ibe yisikhali sokuncintisana. Indima yepulatifomu ukushintsha kusuka ekubeni ngumhlanganisi wesidingo olula kuya ekubeni ngumhlanganisi wesidingo onokunikezwa okunekhono kakhulu."
Lolu shintsho lugcizelela ukuvuthwa okubanzi kohlelo lwe-e-commerce lomhlaba wonke. Njengoba imodeli ye-turnkey ishintsha, idala isigaba esisha sabahlinzeki abasebenza kahle kakhulu, abasebenzisa idijithali, beshintsha ukuhweba komhlaba wonke kusukela phansi kuya phezulu.
Isikhathi sokuthunyelwe: Disemba 11-2025
