Indawo yokuthengisa esheshayo, eyake yachazwa kuphela umjaho wokulethwa okusheshayo, isingene esigabeni esisha somncintiswano. Lo mbono ushintsha usuka "esivivinyweni ngazo zonke izindleko" uye "ekhwalithini ephelele kanye nokwethenjwa," kanye nezinga elisha lesevisi elivelayo: "ukulethwa kwemizuzu engama-30 + ukubuyiselwa kwamahhala". Lokhu kuthuthuka kuphawula ukuthuthukiswa kwamasu lapho amapulatifomu encintisana khona ngolwazi lwamakhasimende olungenazihibe, olungenazingozi ukuze abambe ukwethembeka kwemakethe echumayo.
Imodeli ilula kodwa iyashintshashintsha. Ikhasimende li-oda ama-sneakers epulatifomu efana ne-Taobao Quick Purchase noma i-Meituan Instant Retail, liwathola phakathi nehora. Uma usayizi ungalungile, lingacela ukubuyiselwa ngohlelo lokusebenza.
Umgibeli ufika emnyango wakhe zingakapheli imizuzu engama-30 ezolanda into, futhi okubaluleke kakhulu, ikhasimende alikhokhi imali yokuthumela ebuyayo. Lokhu kulula kokuthenga kusukela ekuqaleni kuze kube sekupheleni kulungisa iphuzu lokugcina lokungezwani ekuthengeni ku-inthanethi, okwenza ukuthengisa okusheshayo kungabi nankinga njengokuzama izingubo esitolo sangempela.
Abashayeli Bokuthuthukiswa: Ukwandiswa Kwesistimu Yezinto Eziphilayo kanye Nokutshalwa Kwezimali Kweplatifomu
Lokhu kukhuphuka kwensizakalo kuqhutshwa yimikhuba emibili exhumene. Okokuqala, ukuthengisa okusheshayo kukhule kakhulu ngale kwemvelaphi yokulethwa kokudla. Manje kumelela "ukungena kwesigaba esigcwele kanye nokumbozwa kwesimo esigcwele," kanye nemikhiqizo kusukela kuma-elekthronikhi (i-Huawei) kanye nezingubo zezemidlalo (i-Nike, i-Anta) kuya ezitolo ezinkulu ezifaka izinkulungwane zezitolo ezibonakalayo. Njengoba izinto ezingezona ukudla ezinenani eliphezulu ziba yinto evamile ezinqoleni zokuthenga, isidingo sendlela yokubuya ethembekile siba yinto ebalulekile ukuze kuthuthukiswe ukuzethemba kwabathengi.
Okwesibili, amapulatifomu ahamba phambili enza ukutshalwa kwezimali okukhulu ukwakha lokhu kuthembana. Isibonelo, uMeituan wethule insizakalo yokuqala yokuthumela impahla yamahhala embonini ngoSepthemba 2025, ekuqaleni ehlanganisa amalungu ayo aphezulu. Kusukela lapho baye bayisandisa yaba yimikhiqizo yezingubo engaphezu kuka-50 kanye nezitolo ezingu-20,000, kanti ipulatifomu ihlanganisa zonke izindleko ezihlobene nayo. Lesi sinyathelo siyingxenye yesevisi ebanzi ethi "Assured Instant Retail" equkethe izithembiso ezingu-20, ezenzelwe ukudala uhlelo olunempilo lwabathengi kanye nabathengisi.
Izingosi: Umzila We-Trillion-Yuan
Ukuphusha ikhwalithi kusekelwe yikhono elikhulu lokukhula. Umkhakha wokuthengisa osheshayo eShayina usesendleleni ecacile yokuba yimakethe ye-trillion-yuan. Imibiko yezimboni ibikezela ukuthi usayizi wemakethe uzokwephula uphawu lwe-1 trillion yuan ngo-2026 futhi uphindwe kabili ube yi-2 trillion yuan ngo-2030. Imiphumela yezezimali evela kubadlali abakhulu iqinisekisa lokhu kukhuthazeka. Isibonelo, imali engenayo yebhizinisi lokuthengisa elisheshayo le-Alibaba ibone ukwanda konyaka nonyaka ngo-60% kwikota ephela ngoSepthemba 2025.
Njengoba lo mkhakha ukhula, ukuncintisana kuyashintsha. "Umncintiswano wamanje we-e-commerce ushintsha kancane kancane usuka ekubeni oqhutshwa yintengo uye ekubeni oqhutshwa yisipiliyoni somsebenzisi," kuphawula uDu Guochen, uMqondisi we-E-Commerce Institute e-Chinese Academy of International Trade and Economic Cooperation. Lo mkhakha ushintsha usuka ekugxileni okukodwa "ekugcwalisekeni okusheshayo" uye ekugcizeleleni okulinganiselayo "ensizeni ezinzile" kanye "nezimpahla ezisezingeni eliphezulu".
Ikusasa: Okuhlangenwe nakho Okuhlanganisiwe Kwe-Omnichannel
Umngcele olandelayo wokuthengisa okusheshayo ulele ekuhlanganisweni okujulile namasu omkhiqizo kanye nokuhlangenwe nakho kwe-omnichannel. Sekuba ithuluzi elibalulekile lokwethulwa kwemikhiqizo emisha, ukuthengiswa okusheshayo, kanye nesisombululo sezidingo ezisheshayo ngemuva kokuthenga. Amandla okunikeza iluphu ephelele, engenazinkinga—lapho ukuthola umkhiqizo kulula njengokuwubuyisela—akuseyona inzuzo ephezulu kodwa kuyithemba eliyisisekelo kumthengi wesimanje noqondayo.
Izinga elisha lesevisi elithi "ukulethwa + ukubuyiselwa kwamahhala" lisho ukuthi ukuthengisa okusheshayo sekukhulile. Akuseyona nje indlela elula yokuthenga okuphuthumayo kodwa kuyindlela yokuthengisa eyinkimbinkimbi, ethembekile, nehamba phambili ngokwayo. Emjahweni wekusasa lezentengiselwano, ukuwina imayela lokugcina lokulethwa kubalulekile, kodwa ukuwina imayela lokugcina lokwethenjwa kwabathengi ngensizakalo ephakeme kubonakala kuyisihluthulelo sempumelelo.
Isikhathi sokuthunyelwe: Jan-05-2026
