A bikin baje kolin kasuwanci na kasa da kasa na kasar Sin (CIFTIS) na shekarar 2025, wurin da aka yi wa lakabi da 52TOYS na kayan wasan yara na gida ya gabatar da wani yanayi na sabon zamani. Baƙi daga matasa zuwa tsofaffi ba kawai an jawo su don yin wasa ba, har ma don su haɗu, yayin da haruffan kamfanin masu ban sha'awa kamar NOOK da CiCiLu suka yi aiki a matsayin hanyoyin kwantar da hankali. Wannan lamari ya nuna wani muhimmin sauyi a masana'antar: zuwan "Toy 2.0," inda kayan wasan yara suka wuce iyakokin gargajiya na yara don zama ababen hawa na darajar motsin rai da kuma bayyana al'adu ga masu amfani da kowane zamani.
Babban abin da ke haifar da wannan sauyi shi ne tsarin kasuwanci mai ƙarfi da ƙarfafa kai. A taron kasuwanci na CIFTIS E-Commerce Forum, Chen Wei, wanda ya kafa kuma Shugaba na 52TOYS, ya bayyana wannan dabarar a matsayin "Ƙarfafa Yanayi tare da IP - Ƙarfafa Ji ta hanyar Yanayi - Ƙarfafa Amfani da Ji ta hanyar Motsin rai". Wannan tsarin ya wuce tallace-tallacen samfura masu sauƙi, yana nufin ƙirƙirar abubuwan da suka zurfafa inda kadarorin fasaha (IP) ke haifar da ji waɗanda ke haifar da hulɗa da siye.
Injin 2.0: Dabaru Biyu na IP da Ƙirƙirar Al'adu
52TOYS tana ƙarfafa wannan samfurin ta hanyar "Dabaru na IP Biyu." A gefe guda, alamar tana haɗin gwiwa da kamfanonin kasuwanci da aka sani a duniya kamar Wandering Earth 2, Superman, da How to Train Your Dragon, suna amfani da babban jan hankalin su don isa ga masu sauraro da yawa. A lokaci guda, kamfanin yana gina fayil ɗin haruffa na asali da ƙarfi, kamar saurayin kirkire-kirkire mai son zuciya NOOK da kuma jarumin manzo na teku CiCiLu. Waɗannan IP na asali galibi suna cike da halaye masu alaƙa da labarai waɗanda aka tsara don haɓaka jin daɗin abota da ganewa tsakanin manya masu tattarawa.
Wani muhimmin ɓangare na wannan jerin farko shine jerin "Super Activate", wanda aka haɓaka tare da haɗin gwiwar cibiyoyi kamar Gidan Tarihi na Ƙasa na China. Wannan sabon salo yana canza tsoffin kayan tarihi na al'adu, kamar "Storing Bearing Figurine" da "Pottery Eagle Ding," zuwa kayan wasan yara masu ban sha'awa. Ta hanyar yin tarihi mai tsauri "tafiya," 52TOYS ta yi nasarar haɗa shekaru aru-aru, tana mai da gadon al'adu zuwa wani abu na zamani mai gani, mai kayatarwa, kuma mai jan hankali.
Rufe Maƙallin: Daga Taswira Zuwa Ƙwaƙwalwar Rayuwa
Tsarin ka'idar ya sami cikakkiyar ma'anarsa a cikin haɗin gwiwar gaske. Babban misali shine haɗin gwiwar 52TOYS da Shougang Park, tsohon injin ƙarfe wanda ya zama alamar farfaɗo da birane wanda ya karɓi bakuncin CIFTIS. A nan, ƙa'idar "IP Empowers Scenario" ta alamar ta bayyana.
Ƙarfafa Yanayi:52TOYS ta ƙirƙiri manyan kayan aikin fasaha na waje na IPs ɗinta kuma ta ƙera kayayyaki na musamman kamar "NOOK the Little Steel Craftsman," waɗanda suka haɗa halayenta kai tsaye cikin kyawun masana'antar wurin shakatawa.
Mai Tayar da Hankali:Waɗannan kayan aikin suna mayar da babban wurin masana'antu zuwa filin wasa mai kyau, mai sauƙin bincikawa, kuma mai dacewa da Instagram. Haɗa kyawawan kayan wasan yara da bango mai ƙarfi yana haifar da yanayi na musamman na motsin rai - gaurayen kewar kewa, mamaki, da farin ciki wanda ke jan hankalin baƙi sosai.
Amfani da Tuki:Alaƙar motsin rai da aka samu a wurin ta haifar da sha'awar mallakar wani ɓangare na wannan gogewar. Kayan wasan yara masu ɗan lokaci waɗanda ake samu a shagunan sayar da kaya ko kuma a matsayin abubuwan tunawa, suna bawa masu sayayya damar ɗaukar tunaninsu na zahiri, wanda hakan ke rufe hanyar da ke tsakanin motsin rai da kasuwanci.
Kasuwa ta Duniya don Cikakkiyar Motsin Rai
Wannan dabarar ba ta takaita ga China kawai ba. Sha'awar gamsuwa ta motsin rai a duniya ta hanyar kayan tattarawa tana da yawa, inda aka kiyasta masana'antar kayan wasan yara ta kowane zamani a matsayin kasuwa mai darajar ɗaruruwan biliyoyin yuan har ma da tiriliyan. 52TOYS tana ɗaukar wannan buƙatar a duk duniya; an ruwaito cewa kudaden shigarta na ƙasashen waje sun tashi daga yuan miliyan 35.4 a shekarar 2022 zuwa yuan miliyan 147 a shekarar 2024, wanda ke wakiltar karuwar shekara-shekara sama da kashi 100%.
Wurin da aka yi a CIFTIS wani hoto ne mai ƙarfi na ainihin gaskiyar Toy 2.0: a cikin duniyar dijital da ke ƙara rarrabuwa, mutane na kowane zamani suna neman haɗi, kwanciyar hankali, da kuma walƙiyar farin ciki. Ta hanyar haɗa IP, al'adu, da ƙwarewa mai zurfi cikin tafiya mai ma'ana, samfuran kamar 52TOYS ba wai kawai sayar da kayan wasa ba ne. Suna tsara ji da gina al'ummomi, suna tabbatar da cewa wasan kwaikwayo mafi mahimmanci shine irin wanda ke taɓa zuciya.
Lokacin Saƙo: Janairu-02-2026
